Executives weigh in on what the death of cookies means for retail

Third-party cookies help brands provide a better customer experience, but with third-party tracking on the decline, brands are forced to pivot. 

The DTC Collective –  a community that brings together influential, global voices to realize the potential of digital retail – convened to discuss how the death of third-party cookies has impacted retailers and the increased importance of first-party data. 

Leading retail marketing executives discuss the potential of first-party data and how they've transitioned towards short and long term first-party data strategies, including:

• The impact of third-party cookies' on ROI, ad spend and the shopper experience
• How to lay the foundation for a permanent shift to first-party data
• An increasing focus on customer retention and lifetime value

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