🔍 How Carrie Rose Effortlessly Drives PR and SEO Results

Friend, it's Alex :)

In this Thursday's Teardown you're going to learn:
- Why SEO isn't only a short-term game
- How to generate PR

- How to drive backlinks

- How to amplify your story

And only a 4 minute read.

Plus click "View Entire Message" to read the whole case study.

Every brand needs its own Super Bowl ad.

Meaning, creating your own iconic, hero, or "anchor" video around their brand.

And this is important.

Because this anchor video will help define how people will perceive your brand.

You nail this, and the upside is endless.

That's why people still talk about Dollar Shave Club's anchor video to this day - while it generated 12,000 signups in 48 hours.

And Vidico, does this for brands on a daily basis.

So, if you're looking to create your own Super Bowl ad, then take this two-minute quiz that will help determine the type of video, creative direction, length, and budget.

You can take it here.

Carrie Rose is the Founder of Rise at Seven and one of my favorite individuals to follow and study.

It seems like every other day she's driving press to her clients from all the major publications.

It's wild.

With that, she's driving quality backlinks, press, traffic, and sales.

This case study breaks down how.

There are two things that can’t be beaten when it comes to growth: Creativity x Speed.

To add gas to the fire, pour in relevancy.

Because you’ll not only join the conversation — but own it.

For example when Squid Games was trending, Mr. Beast decided to recreate the show into 25-minute video on Youtube.

In mid-October, search for Squid Games peaked.

One month later (while Squid Games was still hot), Mr. Beasts published his version of Squid Games.

The result:

• 9.5M subscribers in one month
• 2.1M subscribers a week
• 300K views a day during November
• 142M views in first 8 days

Meanwhile, Squid Games was Netflix’s biggest launch, garnering 142M views.

It’s not an apples-to-apples comparison...

But it’s a great example of how you can take a trending moments momentum and use it to elevate your brand.

Which elevates search...

Which brings me to my next point.

In Carrie’s early days, she said, “every meeting that she went to, people would say SEO is a long-term game.”

But trends change that.

And give you the opportunity to make it a short-term game too.

Because what trends on TikTok, Twitter, and Instagram affect what gets searched.

Your job is to create around what’s trending and how it’s relevant to your brand.

And doing it fast.

Carrie says, “They’re launching content within 45 min...because anything after 6 hours and you’ve lost your chance.”

• The Makkarie character in Marvel is deaf
• Search for learning sign language increased by 250%
• Carrie's team pushed this data to publications within the hour
• Landed 130+ backlinks

Carrie attributes this to understanding site search.

And then tying back your site search to the wider picture.

This isn’t to say long-term SEO doesn’t have its place.

It 100% does.

This is to say there are also ways to drive results, fast.

• Zara works with influencers on TikTok
• TikTok influencers create a trend
• Search for Zara's Pink Dress surges
• Zara's Pinkk Dress sold out in days

• Nicki Minaj takes a photo in Pink Crocs
• Search for Pink Crocs increases by 4000%+
• Carrie's team creates content, email, and blog content on the backend of the trend

• Searches for White Vans started to surge because of Squid Games
• Carrie’s team created blog content around the data
• Landed 400+ links
• Drove sales through affiliate link in the blog

An amazing story doesn’t travel without distribution.

So, how does Carrie land placement after placement?

Here’s Carrie's process:

• Create graphics, content (both photo and video) to send to journalists ➡️ Makes it easy
• Use an existing email structure (plug and play) ➡️ Saves Time
• Write no more than 300 words ➡️ Make it Concise
• Sends out to 400+ emails to big publications ➡️ Communicate At Scale
• Send In The AM ➡️ When Journalists First Get On Their Computer

A secret framework to amplify your story is to get it in front of marketers first.

Carrie says, “Once marketers talk about it, the world talks about it.”

So, if you can get marketers to engage with your story, you’ll influence the journalists.

• Discover what's trending on places like TikTok, Twitter, Netflix, etc
• Research how it's affecting Google Search and Trends
• Understand how this affects your site search
• Relate how this intersects with your brand
• Create content around the trend within 45 mins to 6 hours max
• Write the story for the journalists
• Send it out in the AM right when they're opening their laptops
• Creativity x Speed x Relevancy always wins

By the way, one of my good, good friends Max (who has driven $40M across 200 clients) just dropped his Growth Marketing course.

It's called Growth Marketing 101 and gives you an inside look at exactly how he drove $40M+ in revenue.

Plus, you'll get 15 funnels, 200 tactics, and 20 templates.

You can get it here (also, no I'm not affiliated)