📂 How Rows kickstarted growth with a newsletter placement

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Today's newsletter is proudly supported by 42/Agency 🙌

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When you're in scale-up mode and you have KPIs to hit... the pressure is on to deliver demos and signups. And it's a lot to handle: multi-channel strategy, remarketing, landing pages, email sequences, revenue ops, conversion rate optimization.

42/Agency, founded by my friend Kamil Rextin, has worked with companies like Sprout Social, Klue, Qwilr, Uptick, Onfleet, and many more to help them with all things demand generation. They're always my top agency recommendation for specializing in SaaS demand gen. Go read some spicy takes on freemium, "inbound marketing", and category creation and then schedule a free consultation.

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Newsletter sponsorships are still a very nascent marketing strategy for SaaS companies.

So when I saw this tweet from Rows founder Henrique Cruz, I was shocked at just how well it worked.

Henrique Cruz @HenrM_Cruz One of the best marketing investments we did at @RowsHQ was to partner with @packyM and @notboringclub (ROI + intangibles). 4 months after the placement, we got >500 new accounts, and still get >100 website visits every month. Newsletters ftw. August 23rd 2021 0 Retweets 76 Likes

I'm 99% certain that this is the newsletter edition Rows sponsored:

Since Packy publicly shows how many newsletter subscribers he has each time he publishes, this makes it easy to go back and see what kind of numbers we're working with.

I'm also 99% certain that this particular newsletter was one of the more popular editions the entire year, so that also helps.

Let's see the ad that drove 500 accounts from ~47k subscribers for a conversion rate of ~1%:

Packy has a truly unique style of communication. He loves to use super conversational language, memes, and is not afraid to be a bit long-winded.

But he did a great job of selling Rows here.

It's no surprise it worked so well.

Now, I'm not sure if Henrique means free or paid customers for Rows when he says "500 new accounts" but if we assume he meant paid customers at their starting price of $59/mo, that's just about $30k MRR. 😳

What's a newsletter you could sponsor?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

1. ​Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
2. ​Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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