MARCH 28, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs. Each edition is packed with the latest news, strategies, and tactics, plus inspiring creator stories and exclusive education, all to help you create, grow, and monetize better.

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We are giving away a rare (1 of 7) CEX Never-Ending Ticket (value $2500+). It gets you lifetime access to the Creator Economy Expo, including VIP party and backstage meet-and-greet. Plus, if you refer the winner, you get $1,000 USD in $TILT coin. Enter Now!​

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In this issue:

• Full Tilt: Web3’s Superpower​
• Content Entrepreneur: More Than Lucky​
• ​Refer This Newsletter to Another Creator (and Earn $TILT Coin)​
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​Web3 is an opportunity for creators to move away from the flawed system of Web2. Blockchain and decentralized systems are revolutionary for creators by putting them in control of their content and their community.

The community aspect is a central component of the Web3 space. Web3 allows creators to cultivate super fans.

​Li Jin, the founder of an early-stage venture capital firm, believes creators need to amass only 100 “true fans” who willingly pay creators $1K a year. These super fans provide revenue directly to the creator – independent of any platform or service that likely would keep some of that revenue.

Whether you have 100, 1K, or 10K, super fans can support your content business in multiple ways, including:

• Among the first to purchase your social tokens to help you build the community together
• Early adopters and purchasers of your NFTs
• Cheerleaders and ambassadors for your community and content to promote and encourage others to join it
• Purchasers of your exclusive content.

Don’t go all ape for Web3:

One can get caught up in rags-to-riches stories present in the NFT and cryptocurrency worlds. Those mega-success anecdotes are few and far between. Not every project is going to be the next Bored Ape Yacht Club or Cryptopunks.

As a creator, see social tokens, NFTs, and similar Web3 applications as another source of revenue – not THE source of revenue for your content business. While they shouldn’t be your only source, NFTs and social tokens can bring tangible and intangible value to your community.

Implementing a social token or NFT strategy gives the community members the opportunity to partake in the success of your content business. This community aspect is a hallmark of Web3 and changes how you view and interact with your audience. It also changes how some members of your audience interact and support you as the creator.

Social tokens are a natural fit for a creator to bring value to their community. A creator’s social token becomes the currency of the community. They enable a loyalty and rewards system within the community.

In successful token models, community members can buy tokens, but they also can earn them in several ways, including:

• Random giveaways
• Rewards for community participation
• Payment for services or content created for the community
• Airdrops to all members
• Bonus promotions for tokens purchased on a specific day, week, etc.

The creator can integrate tokens into their sales payment options so members can cash in their tokens.

All of this builds value for the creator, generates revenue, and empowers the community. While not directly driving revenue, adding social tokens to your content business provides much more than just revenue.

– Marc Maxhimer

​Read all about the Web3 superpowers.

To go deeper into Web3, enroll today in The Tilt’s newest online course Web3 for Content Creators.

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Entrepreneurs: Lucky Diaz and Alisha Gaddis

Biz: The Lucky Band (formerly known as the Lucky Diaz and the Family Jam Band)

Tilt: Whimsical and child friendly bilingual music

Primary Channel: Music albums (they’re nominated for a 2022 Grammy)

Other Channels: Spotify (31K monthly), Lishy Lou and Lucky Too (Indiana regional PBS stations), Paletero Man children’s book, YouTube (1.43K), Instagram (1.8K)

Time to First Dollar: Six months

Rev Streams: Music albums, streaming, books, advertisements, product placements, live shows

Our Favorite Actionable Advice:

• Speak by your actions: Lucky’s bilingual musical success helps him tell a story that differs from many Latino stereotypes.
• Recognize the power of connection: The Lucky Band and its related content have been successful because they realized how one person could connect them to another, then that person led them to someone else.
• Create multiple revenue streams: As monetizing music became more difficult, this duo expanded into children’s TV shows, books, and sponsored content and advertising

– Kimmy Gustafson

​Read all about The Lucky Band’s story.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.

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Caught on … Motivation​

“Today, anyone can make anything accessible to anyone. It's a revolution in the balance of power in the entertainment industry.” – Rene Junge

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• ​Your Web3 Business Model. Start here. (Content Inc.)
• ​BAYC's $4 Billion Valuation - A Disagreement (This Old Marketing)
• ​Small Businesses Face Tax Problems, Changing Regulations (USA Today)
• ​New Inflation Reading Shows Small Business Tipping Point Has Been Reached (CNBC)
• ​4 Keys To Grow and Scale Your Startup (Entrepreneur)

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Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Kimmy Gustafson, and Don Borger.

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