Hi, from sunny Holbox island.
Spring is already in full swing here with temperatures already up in the 90s.
Sunshine here never goes to rest.

How is it where you are?
Reply to this email and let me know in a two-liner where you are and what is that you are after, so that I can picture you as I write.

My greatest desire today: Seeing people befriend each other, play and run joyfully like free dogs do here on this small little island. Never seen so much freedom and happiness express themselves so beautifully.



Robin Good
Communication Designer

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What’s inside: In every TRUST-able issue, 7 key themes and 21 ideas, insights, and resources to inspire, motivate and provide direction to your path toward higher visibility, credibility and reputation online.

This issue sponsor:

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Extracted from this issue:

Teach *White Belts*

In my experience one of the very best ways to master any subject is to teach it to those who know nothing about it.

The beautiful thing is that the more you teach something, the better you get to know it.

The logic is that when you teach you really need to know in practical terms how something works and why, otherwise you will soon find yourself in trouble.

Students make mistakes.

Students do things that are not supposed to be done inadvertently. Students ask stupid as well as difficult questions.

That’s why you really need to know your shit to be able to successfully teach it.

Takeaway: If you want to learn something truly in-depth, study it enough to feel you have mastered it and then teach it to a 12-year old.

This approach is also known as the Feynman Technique and it comprises four distinct steps…

Continue Reading "Teach White Belts"

In this newsletter issue:

1) How To Create Real Value
• Contextualize Content
• Entertain, Educate, Inspire
• Ask Great Questions

2) How To Cultivate Relationships
• Create Deep Connections
• How To Offer Value Inside Community
• Find Relevant Communities

3) How To Communicate Effectively
• Tell the Why
• Use Space, Not Just Words
• Write in Plain Language

4) How To Market Yourself
• Highlight Your Uniqueness
• How To Get Your First 1K Subs
• DIY Book Covers

5) How To Get More Visibility
• Notify Your Mentions
• Ask Them To Reply
• Work on Getting Reviews

6) How To Monetize
• Analyze and Improve
• Collect and Organize
• Promote Existing Products

7) How To Stay Always Ahead
• Extract and Simulate
• Teach “White Belts”
• Turn Off Distractions

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If you like what you read, reach out.
If you have stuff to show me, links to suggest, just reply to this email.
I am listening.

Follow a path with a ❤.
The time is NOW.

Robin Good