🦅 Growth Notes from Hypefury - April edition 📖

Three Growth Tips 🌱
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1. Evergreen = ALWAYS WORKS

Repost your evergreen content every few months.

Ideally you should tweak the hook and change the content a bit.

Twitter shows your tweets and threads only to a fraction of your followers and you'll always have new followers who haven't seen them

So, you should regularly post your evergreen content AGAIN.

How do you know if a content is evergreen?

• If a piece of content is relevant to readers any time of the year.
• If a piece of content has given you a growth boost on Twitter with respect to followers, engagement or backend opportunities.

Let's look at an example:

​Naval Ravikant posted a thread about how can one get rich without getting lucky.

The topic of the thread is evergreen.

No matter who looks at it, or what time he looks at it, he's going to be interested in reading the thread.

This thread has been an introduction to the awesomeness of Twitter for many people. And that's why it's done well with numbers as well as getting adapted into other threads and also a book.

Naval @naval How to Get Rich (without getting lucky): May 31st 2018 61,259 Retweets 195,845 Likes

You will find many other threads which ride on the same principle Naval used but in different industries and formats.

Jason Choi @mrjasonchoi How to Get Rich in Crypto (without getting lucky): November 3rd 2021 3,557 Retweets 12,293 Likes

Jason wrote a similar thread for getting rich in crypto.

Nick Huber @sweatystartup How to get rich without getting lucky: Find a way to make $100 an hour doing something simple IN YOUR TOWN. Do it until you have $10k+ in the bank and you’re too busy to sell new customers. Hire employee for $25 / hr to do what you do so you can sell new customers. Repeat. June 6th 2021 722 Retweets 5,935 Likes

Nick wrote a similar thread for getting rich with simple, sweaty businesses.
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​2. Write THREADS

​David Perell (300k+ followers on Twitter) was asked:

“If you had to do it all over again, what would you do?” His response?

“Write threads”.

Threads bring in followers and business. They rekindle your profiles. They prove your competence and make people want to follow you or work with you.

So how do you write a good one? 3 steps:

Hook: Make people stop scrolling to read your first tweet.

Let's look at some examples:

Julian Shapiro @Julian THREAD: 10 significant lies you're told about the world. On startups, writing, and your career: January 9th 2021 11,438 Retweets 38,116 Likes

This thread got 38k+ likes.

The magic is in the first tweet.

The opening line is eye-catching.

Julian is exposing the lies you're told about the world.

So it naturally gets you reading the thread because you're curious to know what these 10 lies are.

Here's why it works:

• It's short.

• It tells you why your worldview is flawed.

• It makes you think from a different perspective.

If you want more thread ideas download our 101 viral thread hooks ebook.

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Body

Divide your topics in digestible steps and a spaced structure.

Make sure you don't write anything that's boring.

If a thread starts on a high with a good hook but then fails to entertain or provide information it promised, people are clicking out of it midway.

Make sure you don't let that happen.

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CTA (Call to Action)

Tell people to do one thing after they finish reading the thread. (either follow you or retweet your first tweet or something else)

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3. Spaces are a GROWTH MACHINE

Social media platforms have crazy network effects.

So, if you’re serious about growing on a platform, you should use the feature that has the maximum growth probability.

For Instagram, it’s Reels.

For Twitter, it’s Spaces.

Try to participate and host Spaces.

Here’s an awesome thread that will teach you to host great spaces by Liam -

Liam Sandford @liamsandford I have hosted 60+ spaces in the last 5 months. 11 strategies you need to be a great spaces host 🧵 March 8th 2022 10 Retweets 27 Likes

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Two Tweet Writing Tips ✍️
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1. Turn long paragraphs into bulleted lists

• If you are listing anything, ever, it should become a bulleted list.
• If you are rambling off a dozen quick examples, it should become a bulleted list.
• If you are making a series of distinct points to drive home a point, it should become a list.

Here’s why:

The only thing that you should ask yourself before writing something is:

“How do I make this easy for the reader to skim through?”

The best way to do that is bulleted lists.

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2. Increase engagement by increasing your RoR

(h/t @ship30for30 )

Rate of Revelation = how quickly you introduce new information to the reader.

Low score: 1 idea stretched across hundreds of paragraphs / pages.

High score: 10+ ideas compressed into a handful of paragraphs / pages.

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Folks under 10K you should follow right away!🌟

​Laura Evans-Hill​

Laura has created a new wave of visual distribution with her outstanding summaries of the recent Ship 30 for 30 cohort. She likes to rightly call herself “The Pencil Pirate”. She ditched words for visuals & built a 6 figure visual storytelling agency - Nifty Fox Creative. She recently launched Pencil Pirates, a course that teaches writers how to create compelling visual stories. If you’re a writer, you should check her out.

Laura Evans-Hill 🚢 ✏️🏴‍☠️ @EvansNifty £40,000 UK university degrees don’t teach you one key skill: Visual thinking. Visual thinking improves idea clarity, communication speed, & problem solving. In the last 10 years, I’ve read 100 books to learn it. Most repackage the same advice. Here’s the 5 worth reading 👇: January 29th 2022 37 Retweets 278 Likes

​Max Haining​

Max is the OG “No-code guy”. He is the founder of 100daysofnocode, an online learning community that helps people bring their ideas to life with the power of no-code. He tweets all things no-code and community building. If you love no-code and community building, Max is a must follow!

Max Haining 💯 @HainingMax Just over a year ago I started #100DaysOfNoCode as a fun side project. Recently, I've decided to go full time on it. It's a scary (and potentially stupid) decision but here are 5 reasons why I've taken this leap of faith 👇 March 26th 2021 6 Retweets 145 Likes

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​Three Favourite Tweets from last month💙

1. Jakob lays out how Sahil Bloom operates his personal flywheel:

Jakob Greenfeld @jakobgreenfeld Sahil Bloom grew from 0 to 500k followers in less than two years. This allowed him to quit his job and he's now at 5x what he was making as a VC. Here's everything I learned about how he operates his personal flywheel: pic.twitter.com/WZFHUpOXti March 21st 2022 45 Retweets 550 Likes

2. Ali shares 23 lessons to CRUSH YouTube in 2022:

Ali Abdaal @AliAbdaal Here’s 23 lessons to succeed on YouTube in 2022 👇 March 7th 2022 115 Retweets 665 Likes

3. Sahil shares his go-to framework to learn anything:

Sahil Bloom @SahilBloom Traditional learning models are dead. Here’s a framework for a powerful way to learn: March 21st 2022 1,959 Retweets 9,748 Likes

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Lots of reading! It's time to hear gems on our Podcast 🔊

On Hypefury Presents podcasts, we talk with people building audience, products, and money on Twitter.

This month's feature is Janis Ozolins.

Janis is a digital creator best known for his visuals. He has over 20,000 followers on Twitter and teach people how to create engaging visuals.

In this episode, we discuss about how 4 years ago, Janis was lost and was living a normal life. He then found "4 Hour Work Week" by Tim Ferris and got hooked on the idea of online business.

If you're interested in building an audience, you'll love this episode.

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That’s it for now, everyone!

We’ll meet again next month with some more of this!

Feel free to reply to this mail. Waiting to hear from you :)

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Cheers from Lokesh, Arunima, Samy and Yannick 🥂

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