Swipe Files - 📂 Launch a parody product

Today's newsletter is proudly supported by Agorapulse 🙌

You can tell a lot about a company based on its customer support practices. Zappos is famous for going to extremes for its customers, even ordering pizza at 11 p.m. for a caller. And Agorapulse is the Zappos of social media management platforms.

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Here's one for the books... launch a parody product to get attention for your real product.

That's what Josh Pigford did with Beardmetrics to promote Baremetrics.

The Product Hunt launch flopped, but it did muster up several laughs on Twitter!

twitter profile avatar
Eric Bandholz
Twitter Logo
Twitter Logo
@bandholz
August 19th 2015
2
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—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →

Thanks again to our featured sponsors:

  1. Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
  2. Ahrefs: Ahrefs Webmaster Tools is a free SEO toolset to help you build backlinks, improve your site, and rank for keywords.
  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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