Using WhatsApp to improve your marketing & customer care

WhatsApp Marketing
 
 

Everything you need to know about WhatsApp marketing

 
 
 
 

Customer experience is now an extension of marketing, and more than 70% of customers expect conversational care experiences when they engage with companies. This article explores how 1:1 messaging in WhatsApp can improve marketing and customer care strategies for modern brands.


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See Facebook Messaging Differently

To Build Unbreakable Relationships With Your Customers, See Social Messaging Differently

We sat down with Martha O’Byrne-O’Reilly, Head of Messaging Developer Partnerships at Facebook, to discuss the ways companies can use social messaging to take their business to the next level.

 
Social Conversational Commerce

Social Media Teams Will Be at the Center of Conversational Commerce

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go.

 
 
Social Messaging

Why Social Messaging is the Future of Customer Experience

Social is and will continue to be front-and-center in the customer experience. As social messaging continues to gain traction as customers’ preferred channel for communication, don’t let your business get left behind.

 
Omnichannel Marketing

8 Ways to Leverage Social & Conversational Experiences

In this webinar, Drift’s Caitlin Seele, Head of Digital Marketing, and Sprout Social’s Mike Blight, Senior Market Research and Insights Manager, share eight ways to level up your omnichannel marketing strategy.

 
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Older messages

[Webinar] Unlocking Twitter Data for Corporate Communications

Thursday, March 31, 2022

Tune in April 21st for our talk with Twitter and Nutanix ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Reporting on social video engaement

Tuesday, March 29, 2022

Exploring metrics to help you understand video performance & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to build inclusive campaigns year-round

Tuesday, March 22, 2022

Examples from four brands who are leading the way & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to assess which cultural moments your brand should act on

Tuesday, March 15, 2022

Understanding your brand's role in these high-value occasions & more in this week's content round-up ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

A Marketer’s Ultimate Data-Powered Toolkit

Thursday, March 10, 2022

Resources from HubSpot, Litmus, Sprout, Unbounce, Vidyard and ZoomInfo ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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