📂 Reward new users with extra trial time by completing tasks

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Today's newsletter is proudly supported by Ahrefs 🙌

Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in Marketing Like A Media Company with their top-notch blog, YouTube channel, media personalities, and more.

You know I'm a massive fan of SEO. It's the only source of free, recurring traffic for SaaS companies. And Ahrefs is the essential tool to build and scale SEO for your company. Even if you're completely new to SEO, you can start by creating a free Ahrefs Webmaster Tools account and get a full website audit that'll tell you how to improve as well as which keywords to rank for. Check out their latest keyword data update. 🤯

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Gamification is one of the most effective ways to engage users.

But you're likely thinking about it too literally.

It's not just reserved for B2C apps and referral programs.

Kushaan @kushaanshah Might be one of the coolest onboarding tricks I've seen recently - do different tasks for a product onboarding to add days to your free trial 🤔 pic.twitter.com/J7OIOJOLrN September 1st 2021 32 Retweets 542 Likes

In this example from Kushaan, users are rewarded with additional days on their free trial for completing tasks related to onboarding.

This way, users have a clear incentive to invest time into getting onboarded.

Even if a user completes just one of those tasks, they're more likely to stick around.

And onboarding is just one area ripe for gamification.

How else could you use gamification for your SaaS?

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

1. ​Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
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3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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