TikTok has become one of the top platforms for advertisers. Like every other paid channel, marketers need to be able to track ROI.

Before we dive into tracking, let’s start with the two big marketing categories for TikTok advertising:

• TikTok Ads platform
• Influencer campaigns through TikTok creators

How to track TikTok Ad performance:

TikTok allows marketers to use TikTok pixel tracking or a custom tracking solution. If you’re familiar with Facebook Ads, TikTok uses a similar pixel process. For custom options, there is no universal solution for TikTok, but that may be a better option for your tracking needs.

Benefits of using a TikTok pixel:

• Conversion tracking of sales from TikTok after you place the pixel on your website.
• Customization for events, audiences, and retargeting
• Ongoing optimization all within TikTok’s platform.

How to set up a TikTok tracking solution:

So since pixel tracking is becoming obsolete on many platforms, you may want to use an alternative for more first-party data preparation. Here’s the gist of setting one up:

• Create a TikTok pixel as a data source.
• Connect your software via API with TikTok and connect that data source.
• Create a campaign within your tracking software.
• Launch a new campaign on TikTok with the advertising objective “Conversions.”

How to track a TikTok Influencer campaign:

For these, you have a choice between tracking links or promo codes associated with the creators you are working with. The big takeaway for any influencer campaign is to make things easy to read with memorable promo codes and UTMs using link shorteners.

Check out the full article by the Hero Blog for more TikTok tracking tips!

Help celebrate wild spaces, cows on grass, kids in nature, and saving money this Earth Day!

Earth Fed Muscle is partnering with the LEAF Project – whose mission is to cultivate youth leaders from diverse backgrounds through meaningful work in the food system. At LEAF, interns learn the benefits of growing organic produce, small-scale meat processing, and the benefits of grass-fed milk.

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Burger King is helping us relate to all the confusing situations out there, especially when it comes to being environmentally friendly. So they released “chicken nuggets that taste like chicken but got no chicken.” And they’re down to admit that plant-based chicken nuggets are a confusing concept, too.