San Francisco-based Slope just raised a $24 million Series A round co-led by Union Square Ventures and Monashees—financing that followed an $8 million seed round in September and marked its second funding round since its 2021 founding.
What does Slope do that has investors banging down its door? It’s part of the increasingly crowded buy-now, pay-later sector, but unlike most such companies, it’s focused on the less frequently targeted business-to-business market.
The buy-now, pay-later space—which lets customers pay off purchases in set increments through installment loans—has exploded in recent years, with investors pouring money into multiple players. Swedish Klarna has raised more than $3.7 billion and is valued at more than $45 billion. San Francisco-based Affirm raised $1.5 billion in venture funding before its 2021 IPO at a $11.9 billion valuation. Afterpay raised nearly half a billion dollars before being acquired by Block for $29 billion. The buy-now, pay-later market was valued at $15.9 billion last year, according to Fortune Business Insights, and is predicted to grow to more than $90 billion by 2029. So far the majority of the early winners are focused on the business-to-consumer market. But B2B is starting to catch up. Like other buy-now, pay-later companies, Slope pays the retailer the customer’s purchase amount in full, while the customer pays off their dues in increments—but unlike its B2C counterparts, Slope’s business model isn’t credit card-based, instead letting companies pay using methods including bank transfers, checks or cash, Slope cofounder and CEO Lawrence Murata tells Forbes. It’s also designed to handle a range of transaction sizes and order volumes.
Murata says Slope and arguably other B2B providers let small businesses with razor-thin margins adjust their inventory to better match the ebbs and flow of demand for their product. He points to his parents, who own a toy store—naturally busier around the holidays. Something like Slope would allow them to order more inventory when they need it and pay it off as they sell through it, as opposed to before their sales jump. “So much of the cash is stuck in inventory,” he says. “It really gives them a lot more wiggle room to be able to grow.”
Other startups have caught onto the B2B-side potential as well. Biller—which was founded by Klarna and payment startup Mollie alumni—was snapped up by Luxembourg-based Banking Circle less than a year after it was founded. San Francisco-based Resolve has raised more than $85 million since its 2019 founding. It may still be early for wider B2B adoption. Many of the largest industries that all kinds of companies source from, including chemicals and materials, still do business largely offline, with plenty of startups—including Knowde and Novi—working hard to just get them to progress past pen and paper transactions and three-week ordering lags.
Then there are the challenges the wider buy-now, pay-later sector faces. The big B2C players have gobbled up billions of dollars in funding without turning a profit. Affirm’s market cap was $10 billion at the close of trading Monday, down nearly $2 billion from its IPO valuation. Afterpay posted massive losses in the latter half of last year, thanks in part to a jump in bad debts. And calls are growing from states, banks and consumer advocates for tougher regulatory oversight of the industry. (Murata says Slope is trying to get ahead of such changes by keeping its offerings conservative.)
But investors seem bullish, the buy-now, pay-later companies are seeing traction, and I’m never mad if a trend proves my skepticism wrong. We’ll see if investors buy now and get burned later. —B.S.
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