Swipe Files - 📂 Arrows thank you pages

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Today's newsletter is proudly supported by Agorapulse 🙌

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Life as a SaaS marketer would be so much easier if your customers just sung praises from the rooftops about your app.

Unfortunately, it's really hard to generate word-of-mouth.

If you could instantly generate organic shares, it wouldn't be so organic anymore.

...or would it?

This campaign my friends over at Arrows caught my attention for this reason.

One day, my Twitter feed was instantly dominated with people sharing how much they loved a new product I had never heard about.

Here's what they did:

1. Wrote unique memos about each one of their customers, investors, partners, and friends
2. Generated pages with those memos for each one of them
3. Told those people about the pages
4. Some of those people shared the pages on social media, some didn't (but most did)

How fun is that?

If I were to psychoanalyze this tactic... I'd say something about people just love sharing about themselves and amplifying what other people say about them.

But magic here is more in the novelty and thoughtfulness of the memos about each person.

How can you not share it?

I want one...

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

Thanks again to our featured sponsors:

1. ​Agorapulse: “The Zappos of social media management platforms” helps you plan, schedule, and report on your social presence.
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3. ​The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
4. ​42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
5. ​Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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