Spotify Newsletter - Spotify Newsletter #106
Hello and thanks for joining me for the latest issue of the Spotify Newsletter. There will be plenty of chit-chat as to why the Obamas and Spotify are parting ways, but it’s clear Spotify wasn’t getting a heavy enough dose of Team Obama in the final product to justify the overall deal. Its not like the former president was doing a weekly interview show. That would be one thing. But Higher Ground, Team O’s media company, didn’t produce much since 2019, and what they did offer on the streaming service never sustained any heat over time. If the numbers were off the charts this deal would carry on. I just don’t think enough people care. It’s tough to find traction no matter who you are. Just because a media venture has the ‘O’ stamped on it doesn’t equal success. No doubt Spotify brass had hoped the hook-up would be a winner, but at least someone in the C-suite had enough smarts to see this wasn’t working and it was best to direct the funds elsewhere. In fact, on Thursday Spotify nabbed an exclusive ad deal with Fantasy Footballers, the popular sports podcast. The autopsy on the Obama/Spotify podcast deal is simple: A big payday for Obama, media buzz for Spotify, and nothing of note to come of any of it. In the aftermath, Team O will rev up the schmooze machine and negotiate for the next, big high-priced deal for their media venture. Nice work if you can get it. Someone out there in Media World will definitely give Team O a boatload of money (and hope it works). As a business decision, Spotify is waltzing away from this over-hyped, under-performing podcast deal to the good. Onward and upward. ★In the SPOTlight★⭐️ Spotify opens up video podcasting to everyone in the US and select markets
⭐️ Spotify quietly shuts down Greenroom creator fund
⭐️ Spotify’s Car Thing has radio listening in its sights
⭐️ Inside Spotify’s Recommender System: A Complete Guide to Spotify Recommendation Algorithms
⭐️ How music distributors get your tunes on Spotify
🗣 Podcast Action 🗣Spotify, Obamas End Exclusive DealSpotify Strikes Ad Deal With ‘Fantasy Footballers’ Podcast🎧 The Playlist List 🎧How To Get Hyped for Festival Season With SpotifyThe role of Spotify playlisting in the breakthrough of some of 2021's biggest newcomersReady for Some Spring Cleaning? Spotify Has the Tips—and Playlists—for That🖌 Design Notes 🖌Listen Like Basquiat: New Exhibit Helps Fans Discover the Musical Influences of the Famed Painter💰 Spotify Stock 💰Rowan Street Capital: “We Believe there is Great Future for Spotify”🔥 Even More Hot News Links 🔥Spotify’s Premium Content Strategy Director Darya Pourshasb exits, joins Justin Blau’s NFT platform RoyalSpotify’s Lavish Worldwide Offices Are On DisplayRemember Spotify’s fake artists? They’re still going strong – and still attracting scandal.How To Get Hyped for Festival Season With Spotify📱 Random Post From @Spotify 📱🎵 New Adventures in Spotify 🎵
📧 Get in touch 📧If you have a question, idea, request, or simply a desire to chat about Spotify, please email me at jeff.spotifynewsletter@gmail.com. 😀 Have a Nice Weekend! 😀If you liked this post from Spotify Newsletter, why not share it? |
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