The Daily Carnage - Does It Float?

Buckle up with your coffee - this week's recap is all about copy and conversions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

created by carney, a dynamic digital agency

Apr 22, 2022

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Quick! No Googling...

(psst –– check the answer to today’s trivia down below)

What is the origin of the Starbucks name?

a. It's a type of coffee plant variant.

b. It's a literary reference.

c. It's named after a town.

d. It's a type of mythical sea creature.

Clear response

Top Posts of the Week

 

What We Learned

Monday: Copywriting is essential to your marketing materials. Click Funnels explained a simple formula for writing online copy: Hook + Story + Offer. They gave real-world examples and practice scenarios for anyone struggling to start or edit their writing.

Tuesday: TikTok has grown into one of the most powerful (and potentially profitable) advertising platforms to date. The Hero Blog walked through how to track conversions from TikTok using pixels or custom methods for both TikTok Ads and influencer campaigns.

Wednesday: There is a lot more involved in retargeting ads than just recycling other ads. It’s about strategically reaching people who are primed in your funnel. Word Stream gave 7 retargeting ad ideas so you can get the most out of your retargeting campaigns.

Thursday: We started the week with copy, we ended the week with copy. Snov.io put together 56 tips on writing email content so that your emails can real copy nirvana using facts, friendliness, and personalization.

Join the Conversation

Kim wrote, “Help me word a polite “NO” to a client who is trying to scope creep?”

Pam posted, “I made a mistake at work and now a client is very mad. It was a simple mistake but a mistake nonetheless. Asides from owning up to my mistake, what else can I do to save face? I love my job and company and want to fix this.”

Evan asked, “What is the most ridiculous way to describe what you do for work?”

Chavie shared, “Hi, I’m a geriatric millenial and I hate making stories. And those “tik tok” style reels where words pop up on the screen…. But I need to. Can you recommend something/ someone that will make it less painful for me?”

Long Island Iced Coffee

Ingredients

  • 1/2 oz Baileys
  • 1/2 oz Kahlua
  • 1/2 oz vodka
  • 1/2 oz rum
  • 1/2  oz tequila
  • 2 oz cold brew coffee, or iced coffee
  • 2 cups ice

Steps

  1. Combine everything into a cocktail shaker with 1 cup of ice and shake vigorously.
  2. Strain into a glass with the other cup of ice.
  3. Boom!

Recipe by Whitney Bond

1977, Honeywell

What is the origin of the Starbucks name?

b. It’s a literary reference. (and a little be of c. It’s named after a town.)

To the book worms out there, this was an easy one. “Starbucks” is a reference from Moby Dick where Starbuck is Captain Ahab’s first mate!

If you answered c. – you’re not wrong! There is a mining town in Washington (the Starbuck birthplace) called “Starbo” that helped the founders land on the Starbucks name.

 

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