Swipe Files - 📂 FTX mass market sponsorship

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Right now there's a race between crypto exchanges.

Coinbase, FTX, Kraken, and many more want to be the go-to place to buy and trade crypto.

Coinbase started with retail and is now working on more professional trader needs with Coinbase Pro.

FTX started with professional traders and is now moving into retail.

And to get into the retail trading market, you need to go big.

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Mario Gabriele 🦊
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9. They're swinging hard on marketing. FTX wants to be mass market. The proof is in their recent sponsorships. - Miami Heat arena: $135m - TSM team name: $210m - MLB umpire uniforms: ?? We haven't seen a crypto company act like this. pic.twitter.com/rLVhxcLy6C
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Mario Gabriele 🦊
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8. They get crazy leverage on employees. LinkedIn says FTX has 82 employees. That's nuts given the amount of volume they process. It's as if each FTX employee contributes $2.7B in monthly volume. The average Coinbase employee contributes $300K. pic.twitter.com/ph9QcUP8jc
August 10th 2021
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So what are they doing to get mass adoption?

βœ… "FTX Area" for the NBA's Miami Heat

βœ… "TSM FTX" for professional e-sports team SoloMid

βœ… MLB umpire uniforms

And that's just to name a few.

Brand marketing is difficult to measure. But there's no other way to gain global mass adoption.

We'll see how it all plays out.

In the meantime, relax, sit back, and watch the (crypto exchange competition marketing) show.

β€”Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →​

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