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2/9/2023
11 : 24
The Shroom Boom of Psychedelic Wellness, Why To Only Buy 5 New Things a Year and Megatrends From Dubai | Non-Obvious Insights #357
The most interesting and non-obvious stories of the week. Dear Newsletterest, A big welcome to all my new subscribers this week from my events last week. If this is your first Non-Obvious Newsletter,
2/2/2023
11 : 24
Why Driving Makes People Assholes, Marie Kondo Gives Up Tidying and Adult-Only Flights | Non-Obvious Insights #356
The most interesting and non-obvious stories of the week. Dear Newsletterest, Welcome to February, I suppose we should stop wishing each other happy new year now! Or maybe we keep it going. I'm
1/26/2023
11 : 24
TikTok's Secret "Go Viral" Button, the Death of Plant-Based Meat and How Young People Spend Their Money | Non-Obvious Insights #355
The most interesting and non-obvious stories of the week. Dear Newsletterest, First of all, a big thanks to everyone who submitted applications for our Book Launch Team! All of you will be hearing from
1/20/2023
6 : 4
The Future of Writing, Motorcycle Turbans and How Identity Is The Next Digital Battleground | Non-Obvious Insights #353
The most interesting and non-obvious stories of the week. Dear Newsletterest, I know it's the second week of the year but thanks to the chaos of CES last week, this felt like the first week back at
1/20/2023
3 : 5
Japanese Manhole Covers, Old Experts and Your Advance Copy of My Upcoming Book | Non-Obvious Insights #354
The most interesting and non-obvious stories of the week. Dear Newsletterest, Is there an age where you are too old to be an expert in your chosen field? Are customers justified in attacking businesses
1/5/2023
12 : 44
The 25 Most Non-Obvious Innovations From CES 2023 and More Stories To Start the Year ... | Non-Obvious Insights #352
The most interesting and non-obvious stories of the week. Dear Newsletterest, Happy new year from the trade show floor at CES 2023 in Las Vegas! I'm here covering the world's most influential
12/16/2022
9 : 5
The Best Non-Obvious Stories of 2022 and An End of Year Recap | Non-Obvious Insights #351
The most interesting and non-obvious stories of the week. Dear Newsletterest, It's near the end of the year and this will be the final issue of this newsletter for 2022 so there's lots to share
12/8/2022
11 : 24
The Case for Banning Short Flights, the Ultimate Business Hack and How to Waste $80 Million Dollars | Non-Obvious Insights #350
The most interesting and non-obvious stories of the week. Dear Newsletterest, As we rocket toward the end of the year, I am in the final editing phase for The Future Normal (my new book coming out in
12/1/2022
11 : 24
Sleep Tips From Long-Haul Truckers, SF Gives Robots License To Kill and Why Brands Need Gamification | Non-Obvious Insights #349
The most interesting and non-obvious stories of the week. Dear Newsletterest, We are just hours away from the big Non-Obvious Book Awards Shortlist Announcement. Like last year, I'll be doing this
11/24/2022
15 : 24
The World Cup Contradiction, Tuvalu Becomes a Reluctantly Digital Nation and TIME's Best Photos of the Year | Non-Obvious Insights #348
The most interesting and non-obvious stories of the week. Dear Newsletterest, Happy Thanksgiving to those who celebrate it here in the US or across the world. I am writing this week's edition of
11/17/2022
11 : 24
The Best 100 Non-Obvious Books of 2022, How To Give Away Billions of Dollars and Flyers For Awkward Moments | Non-Obvious Insights #347
The most interesting and non-obvious stories of the week. Dear Newsletterest, Our Non-Obvious Book Awards are finally here! This week you'll see a list of our picks for the top 100 non-fiction
11/10/2022
11 : 34
Elite Travel Status Gets Harder, Ancient Head Lice and the VR Headset That Could Kill You | Non-Obvious Insights #346
The most interesting and non-obvious stories of the week. Dear Newsletterest, As I have hit the road for the past several weeks traveling for speaking gigs, it's easy to see that travel has
11/3/2022
10 : 24
Ten Futuristic Cities, Bhutan's New Brand and Why Elon Musk Is The Best Thing For Twitter | Non-Obvious Insights #345
The most interesting and non-obvious stories of the week. Dear Newsletterest, What will the ten most futuristic cities that will be built in our lifetimes look like? What if Elon Musk's takeover is
10/27/2022
10 : 25
Pouring Soup on Priceless Art, How Skechers Steals Designs and GriefTech To Speak With Dead Relatives | Non-Obvious Insights #344
The most interesting and non-obvious stories of the week. Dear Newsletterest, When climate protestors pour soup on priceless art and it gets people to pay attention to their cause, do the ends justify
10/20/2022
10 : 24
Some People Are Mosquito Magnets, How To Host a Futures Bazaar and Gamifying Virtual Meetings | Non-Obvious Insights #343
The most interesting and non-obvious stories of the week. Dear Newsletterest, Greetings from Indonesia! I'm here speaking at the APMF conference for Asian media and marketing professionals and
10/13/2022
10 : 24
Pointless Digital License Plates, Danish Friluftsliv and How Marketing Can Be Art | Non-Obvious Insights #342
The most interesting and non-obvious stories of the week. Dear Newsletterest, Can marketing copy be an art form? What if AI redesigned your living room? Does anyone really need a digital license plate?
10/6/2022
10 : 24
Malta's Golden Passport, Selling Your Digital Likeness and Why We Glorify Murderers | Non-Obvious Insights #341
The most interesting and non-obvious stories of the week. Dear Newsletterest, Can Malta's "golden passport" avoid getting shutdown? Did Bruce Willis really sell the rights to his digital
9/29/2022
10 : 24
Why Humans Learned to Laugh, the Future of PR and What Barney Can Teach Us About Hate | Non-Obvious Insights #340
The most interesting and non-obvious stories of the week. Dear Newsletterest, What would you name NASA's mission to send a probe to Uranus? Why do I link to so many stories that are behind paywalls
9/22/2022
10 : 25
Why Young People Love Captions, Teaching Robots Common Sense and Ozone Layer News To Keep Secret | Non-Obvious Insights #339
The most interesting and non-obvious stories of the week. Dear Newsletterest, Can a 54 year old "white boy rapper" lead a '90s cultural resurgence? Why are closed captions so popular
9/15/2022
10 : 24
Which Emojis Make You Less Attractive, How Monopoly Celebrates Making Kids Angry & Why Color Printers Always Suck | Non-Obvious Insights #338
The most interesting and non-obvious stories of the week. Dear Newsletterest, How did Queen Elizabeth's death create a predictable marketing crisis for more than 800 brands? Why do color home