Messages
3/18/2022
13 : 14
Bootstrapped Founder #128: How I Find Twitter Content Ideas
The Bootstrapped Founder Logo Dear founder, On Twitter's own blog, their "content idea" section suggests that you "tweet a GIF." Yeah. Let's come up with something
3/11/2022
14 : 14
Bootstrapped Founder #127: How I (Fortunately) Failed to Launch an NFT Collection
The Bootstrapped Founder Logo Dear founder, A few months ago, I ran an NFT experiment that failed horribly. I put a lot of effort into creating and minting a few pieces of visual art that I
3/4/2022
14 : 14
Bootstrapped Founder #126: The SaaS Market Maturity Paradox
The Bootstrapped Founder Logo Dear founder, SaaS businesses are most impactful in entirely new markets and the markets they have been serving for a long time. Anywhere in between, starting a new
2/25/2022
14 : 14
Bootstrapped Founder #125: The Power of the Narrative when Building in Public
The Bootstrapped Founder Logo Dear founder, The show "Friends" was on TV for ten years. Over 230 episodes were created, starring the same characters having the same problems day in, day
2/18/2022
14 : 14
Bootstrapped Founder #124: Building in Public and Negativity
The Bootstrapped Founder Logo Dear founder, I was invited to a Twitter space about audience-building this week, and we talked about the not-so-fun side of building in public: dealing with
2/11/2022
14 : 14
Bootstrapped Founder #123: Purchasing Power Parity Pricing
The Bootstrapped Founder Logo Dear founder, Let's talk about burgers and why they matter for how much you can sell as a digital creator. A Big Mac in the United States costs around $5. You
2/4/2022
14 : 14
Bootstrapped Founder #122: Being Imperfect in Public
The Bootstrapped Founder Logo Dear founder, When I launched my Twitter course Find your Following earlier this week, I realized that my launch Tweet had a typo less than a minute after posting it
1/28/2022
14 : 14
Bootstrapped Founder #121: The Performative Nature of Building in Public: A View From the Inside
The Bootstrapped Founder Logo Dear founder, When you build in public, you're performing. You can call it what you want: sharing your authentic journey, teaching from the driver's seat —
1/21/2022
14 : 14
Bootstrapped Founder #120: Fear-Setting
The Bootstrapped Founder Logo Dear founder, While I was working on answering questions for my upcoming Twitter audience-building course, I ran into this one: "What if it doesn't work?
1/14/2022
14 : 14
Bootstrapped Founder 119: The Power of Repetition
The Bootstrapped Founder Logo Dear founder, When you build in public, you'll eventually arrive at a point where it feels hard to be original. Here's the solution: give yourself permission
1/7/2022
14 : 14
Bootstrapped Founder #118: Building in Public: Maintaining a Positive Self-Image
The Bootstrapped Founder Logo Dear founder, Building in public is not always easy, often caused by problems with our self-image. I want to talk more about mental health topics because I feel they
12/31/2021
14 : 14
Bootstrapped Founder #117: What Founders Can Learn From Web3 Community-Building (And What They Can't)
The Bootstrapped Founder Logo Dear founder, If you're an entrepreneur planning to build a community around a particular subject, you'll benefit immensely from observing what's
12/24/2021
14 : 14
Bootstrapped Founder #116: Twitter: The Gathering. How and Where to Find the Right Followers
The Bootstrapped Founder Logo Dear founder, When you're trying to build an audience, you need to understand who out there could be interested in you and your work. Before you can attract the
12/17/2021
14 : 14
Bootstrapped Founder #115: Make it Easy to Cancel
The Bootstrapped Founder Logo Dear founder, It is a great retention strategy to make it easy for your customers to cancel your product. You may lose a few payments, but you gain something much
12/10/2021
14 : 14
Bootstrapped Founder #114: Building in Public: How to Build a Minipoly
The Bootstrapped Founder Logo Dear founder, "Riches lie in the niches" — depending on how you pronounce "niche," this is either a great rhyme or at least a very pithy aphorism
12/3/2021
14 : 14
Bootstrapped Founder #113: Building in Public: How Radical Transparency Hurts Founders
The Bootstrapped Founder Logo Dear founder, I've been seeing a kind of "Build in Public purism" that I don't agree with. The narrative goes like this: We're fed up with
11/29/2021
20 : 14
My Gumroad sale ends today
The Bootstrapped Founder Logo I almost didn't send this email. I've been doing a lot of unlearning over the last few years. Not all marketing is dirty. Talking to your audience about your
11/26/2021
14 : 14
Bootstrapped Founder #112: Building in Public: Oversharing
The Bootstrapped Founder Logo Dear founder, There is an inflection point in many SaaS founders' Build in Public journey: around $25.000 monthly recurring revenue, founders who have previously
11/19/2021
14 : 14
Bootstrapped Founder #111: Passive Income and Entrepreneurship
The Bootstrapped Founder Logo Dear founder, For many entrepreneurs, having passive income is the ultimate goal. It's a great goal, too: having money coming in without having to do any work
11/12/2021
14 : 14
Bootstrapped Founder #110: Building in Public: What to Share at Which Stage of Your Journey
The Bootstrapped Founder Logo Dear founder, There is no recipe for success while building in public, but there are a lot of tried and trusted ingredients. Let's fill up the spice rack today