The Bootstrapped Founder

7/23/2021
13 : 14

Bootstrapped Founder #94: How to Kill Your Business

​ The Bootstrapped Founder Logo ​ ​ Dear founder, Most advice comes in the shape of telling you what to do to be successful. It's instructional, it shows the happy path, and as a reader, I resonate
7/16/2021
13 : 14

Bootstrapped Founder #93: Conversations are at the Core of Engagement

​ The Bootstrapped Founder Logo ​ ​ Dear founder, Conversations are at the Core of Engagement Yelling into the void won't get you anywhere. This is particularly clear while you have zero followers,
7/10/2021
6 : 1

Bootstrapped Founder 92: The Myth of the Immediate Payoff

​ The Bootstrapped Founder Logo ​ ​ Dear founder, Wherever you look in the founder community, people talk about "how to hack SEO" or "how to hack Twitter Ads." I'm not a fan.
7/2/2021
13 : 14

Bootstrapped Founder #91: Say Thank You

​ The Bootstrapped Founder Logo ​ ​ Dear founder, I've had an amazing year so far. I launched Zero to Sold a year go to great success, and in May, I launched The Embedded Entrepreneur to even
6/25/2021
13 : 14

Bootstrapped Founder #90: Competition Isn't Always a Business

​ The Bootstrapped Founder Logo ​ ​ Dear founder, When founders do market research, they are well-advised to look for competition. But many entrepreneurs have a very limited understanding of what
6/18/2021
13 : 14

Bootstrapped Founder #89: Selfish vs. Selfless: Self-Promotion in Communities

​ The Bootstrapped Founder Logo ​ ​ Dear founder, I used to think all self-promotion was wrong — at all times. Being raised in Germany, I developed a severe case of tall poppy syndrome — the phenomenon
6/11/2021
13 : 14

Bootstrapped Founder #88: Properties of an Interesting Problem

​ The Bootstrapped Founder Logo ​ ​ Dear founder, Let's look at what makes a problem interesting enough to note it down in our search for the perfect business opportunity. Different people will
6/4/2021
13 : 14

Bootstrapped Founder #87: The Line Between Stealing and Being Inspired

​ The Bootstrapped Founder Logo ​ ​ Dear founder, This week, a Twitter friend reached out to me and asked this question: "where's the line between being inspired by the competition and
5/28/2021
13 : 4

Bootstrapped Founder #86: Audience-Building and Relatable Content

​ The Bootstrapped Founder Logo ​ ​ Dear founder, When you're building an audience, people will resonate with your content differently over time. In the beginning, when you don't have too many
5/21/2021
13 : 14

Bootstrapped Founder #85: Platform Risk and the Three Kinds of Audiences

​ The Bootstrapped Founder Logo ​ ​ Dear founder, I have just published my second book, The Embedded Entrepreneur. It's a book about getting things right from the start: find your perfect future
5/14/2021
13 : 4

Bootstrapped Founder #84: Impostor Syndrome and Building Capital

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. There will be days when you feel like
5/7/2021
13 : 14

Bootstrapped Founder #83: Entrepreneurship, Job Security, and Wealth Creation

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. Being a founder is hard. It's a
4/30/2021
13 : 14

Bootstrapped Founder #82: Accountability Systems for Founders

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. Some days, I don't feel like doing
4/23/2021
13 : 14

Bootstrapped Founder #81: All That Glitters Is Not Gold: Navigating Bootstrapping Advice

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. A few years ago, I was spending three
4/9/2021
13 : 14

Bootstrapped Founder #79: Audience Graduation

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. A third-grade math teacher is
4/2/2021
13 : 14

Bootstrapped Founder #72: Lifetime Deals and SaaS Businesses

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. If there is one polarizing topic in the
3/26/2021
14 : 14

Bootstrapped Founder #71: The Goals of Audience-Building

​ The Bootstrapped Founder Logo ​ ​ Dear reader, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. Too many people see audience building as
3/19/2021
14 : 14

Bootstrapped Founder #70: The Shape of a Problem in the Wild

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. The wonderful thing about humans is
3/13/2021
10 : 13

Bootstrapped Founder #70: On Re-Using Content

​ The Bootstrapped Founder Logo ​ ​ Dear founder, A quick note: Zero to Sold is now on Audible. Almost 11 hours, read by a professional narrator. It's finally here, and it's really good. You
3/5/2021
14 : 14

Bootstrapped Founder #69: Audience Discovery: The Importance of Budget

​ The Bootstrapped Founder Logo ​ ​ Dear founder, If you prefer listening over reading, you can listen to this episode of The Bootstrapped Founder on my podcast. When founders are looking for that