Lenny's Newsletter

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8/29/2023
12 : 14

How to identify your ideal customer profile (ICP)

Part three of my seven-part series on kickstarting and scaling a B2B business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/27/2023
12 : 14

An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)

Listen now (72 mins) | Brought to you by Miro—A collaborative visual platform where your best work comes to life | LMNT—Zero-sugar hydration | AssemblyAI—Production-ready AI models to transcribe and
8/24/2023
12 : 14

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Listen now (70 mins) | Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable,
8/22/2023
12 : 14

How to hire your first growth team

Practical advice from 12 world-class growth experts, including Lauryn Isford, Casey Winters, John Egan, Adam Fishman, Melissa Tan, Laura Schaffer, Hila Qu, Adam Grenier, and Ben Williams ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/20/2023
12 : 14

Monetizing passions, scaling marketplaces, and stories from a creator economy vet | Camille Hearst (Spotify, Patre…

Listen now (64 mins) | Brought to you by Merge—A single API to add hundreds of integrations into your app | Coda—Meet the evolution of docs | Vanta—Automate compliance. Simplify security. — Camille
8/15/2023
12 : 14

How to validate your B2B startup idea

Part two of my seven-part series on how to kickstart and scale a B2B business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/14/2023
11 : 44

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Pro…

Listen now (91 mins) | Brought to you by Vanta—Automate compliance. Simplify security | Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of
8/14/2023
10 : 45

The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)

Listen now (85 mins) | Brought to you by OneSchema—Import CSV data 10x faster | Mixpanel—Event analytics that everyone can trust, use, and afford | Brave Search API—An independent, global search index
8/8/2023
12 : 14

How the most successful B2B startups came up with their idea

Part one of my seven-part series on kickstarting and scaling a B2B business ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/6/2023
12 : 14

Velocity over everything: How Ramp became the fastest-growing SaaS startup of all time | Geoff Charles (VP of Prod…

Listen now (77 min) | Brought to you by Ezra—The leading full-body cancer screening company | Coda—Meet the evolution of docs | Attio—The powerful, flexible CRM for fast-growing startups — Geoff
8/1/2023
12 : 14

What is good free-to-paid conversion

Benchmarks of good and great free-to-paid conversion rates based on a survey of 1000+ products ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/30/2023
12 : 14

How to measure and improve developer productivity | Nicole Forsgren (Microsoft Research, GitHub, Google)

Listen now (76 min) | This episode is brought to you by DX—a platform for measuring and improving developer productivity. — Dr. Nicole Forsgren is a developer productivity and DevOps expert who works
7/27/2023
12 : 14

The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)

Listen now (83 min) | Brought to you by Mixpanel—Event analytics that everyone can trust, use, and afford | Round—The private network built by tech leaders for tech leaders | Eppo—Run reliable,
7/25/2023
12 : 14

How Shopify builds product

VP of Product Glen Coates on how Shopify plans around yearly themes, organizes around jobs to be done, tracks using a homegrown tool, why they shifted away from a GM structure, and much more ‌ ‌ ‌ ‌ ‌
7/23/2023
12 : 14

The 10 traits of great PMs, how AI will impact your product, and Slack’s product development process | Noah Weiss …

Listen now (86 min) | Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Superhuman—The fastest email experience ever made | Vanta—Automate compliance. Simplify
7/18/2023
12 : 24

How today’s top consumer brands measure marketing’s impact

Lessons from studying how 40+ brands measure their marketing impact, including McDonalds, H&M, TikTok, Amazon, Airbnb, and Uber ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/16/2023
14 : 5

M&A, competition, pricing, and investing | Julia Schottenstein (dbt Labs)

Listen now (61 min) | Brought to you by Vanta—Automate compliance. Simplify security | Superhuman—The fastest email experience ever made | AssemblyAI—Production-ready AI models to transcribe and
7/16/2023
13 : 14

LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)

Listen now (65 min) | Brought to you by Miro—A collaborative visual platform where your best work comes to life | Brave Search API—An independent, global search index you can use to power your search
7/11/2023
12 : 14

How Snowflake builds product

An interview with Jeff Hollan, Director of Product for Snowflake's Developer Platform and Ecosystem ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
7/9/2023
12 : 14

How to ask the right questions, project confidence, and win over skeptics | Paige Costello (Asana, Intercom, Intui…

Listen now (63 min) | Brought to you by Brave—An independent, global search index you can use to power your search or AI app | Attio—The powerful, flexible CRM for fast-growing startups | Round—The