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7/2/2022
18 : 14
Weekender: Coke, Lacoste see significant value for 'Stranger Things' product placements
Signup | Forward Marketing Dive Weekender July 2, 2022 | A roundup of this week's most read stories Nielsen BROUGHT TO YOU BY — Nielsen Download Nielsen's State of Play Report Media choice
7/1/2022
15 : 34
July 1 - 'Stranger Things' placements pay off for Coke, Lacoste | The Body Shop says more than 'gay'
Campaign Trail: The Body Shop weaponizes graphics to take on anti-LGBTQ bills; Marriott ties Bonvoy to 'Gamer's Paradise' series focused on Asia; Nike attributes digital revenue growth to
6/30/2022
15 : 24
June 30 - McDonald's hosts an in-app summer camp | Coke mixes new flavor with Marshmello
Coke teams up with Marshmello for limited-edition flavor; Honda invites gamers to Hondaverse in Fortnite on Twitch; Save A Lot puts private brands front and center in new ad campaign View online |
6/29/2022
15 : 14
June 29 - Old Spice, Arby's mask 'meat sweats' | Amazon Studios, Prime Video CMO bows out
CMO of Amazon Prime Video, Studios exits at transitional moment for streaming; Reddit ramps up advertising with first US TV campaign; Program cutting carbon emissions from ads goes global with agency
6/28/2022
15 : 24
June 28 - Alka-Seltzer and T-Pain dance to alleviate hangovers | Inflation, gas prices impact July 4 spending
Consumers to limit spending, celebrations for July Fourth, survey finds; Sweetgreen launches digital feature to reward customers for meeting goals; Omnicom banks on Walmart, Instacart in latest
6/27/2022
15 : 34
June 27 - Cannes Lions clashes with the real world | American Eagle launches NFT-inspired shop
American Eagle Outfitters launches NFT Apparel Shop; How YouTube's brewing TikTok rivalry could impact mobile video strategies; Metaverse madness: What brands are doing to cut through the noise;
6/25/2022
18 : 14
Weekender: Kraft rebrands macaroni and cheese to promote comfort food positioning
Signup | Forward Marketing Dive Weekender June 25, 2022 | A roundup of this week's most read stories Industry Dive BROUGHT TO YOU BY — impact.com Ultimate influencer program starter kit
6/24/2022
15 : 24
June 24 - Bacardi promotes musicians with wearable QR codes | How brands are cutting through the metaverse noise
Metaverse madness: What brands are doing to cut through the noise; How YouTube's brewing TikTok rivalry could impact mobile video strategies; Why NBCUniversal is adding emotion to its measurement
6/23/2022
15 : 34
June 23 - Kraft Mac & Cheese embraces comfort in rebrand | NBCU adds emotion to measurement push
Why NBCUniversal is adding emotion to its measurement framework; Miller Lite honors female brewer Mary Lisle with limited-edition cans; Lowe's releases limited-edition NFT collection, digital
6/22/2022
15 : 14
June 22 - Mastercard drops 'Priceless' album | Macy's lights up July 4th NFT project
Macy's takes July Fourth bonanza to Web3 with free NFT drop; Lexus brings marketing to 'Next Level' on Twitch; Why Heineken is ramping up investment in consumer experiences View online |
6/21/2022
15 : 24
June 21 - Nerf's amorphous mascot makes a splash | Kellogg to split into 3 companies
Kellogg splitting into 3 companies; Why Heineken is ramping up investment in consumer experiences; Wendy's streamlines national-to-local social advertising with Tiger Pistol; Social media ad growth
6/18/2022
18 : 14
Weekender: Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
Signup | Forward Marketing Dive Weekender June 18, 2022 | A roundup of this week's most read stories Semrush BROUGHT TO YOU BY — Semrush Grow Your Small Business Online What happens when
6/17/2022
15 : 34
June 17 - AB InBev ends Super Bowl ad monopoly | Walmart, Roku seek to enhance shoppable streaming ads
Walmart, Roku partner to evolve shoppable streaming ads 'beyond the QR code'; Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages; Spotify teams with IAS
6/17/2022
2 : 19
June 15 - Axe builds Fortnite island with streamer | Consumers seek humor from brands
Consumers are looking for humor but brands aren't delivering, survey says; Epsilon partners with TransUnion, iSpot.tv to boost CTV targeting, measurement; How Netflix's potential acquisition of
6/17/2022
2 : 17
June 16 - Stella Artois embraces at home dining | Kantar's BrandZ report puts Apple back on top
Kantar: Apple on track to hit $1T brand valuation while Amazon falls; Ruffles teams with NBA star Jayson Tatum for sneaker collaboration; Victoria's Secret's Happy Nation brand launches Roblox
6/14/2022
15 : 44
June 14 - Ad industry's surprising resilience | L’Oréal's Garnier doubles down on esports
L'Oréal's Garnier doubles down on esports with Team Vitality; Chobani launches intergalactic oat milk race on Roblox; Bud Light, Wieden + Kennedy part ways as beer marketer puts creative under
6/13/2022
15 : 24
June 13 - Toyota drives carbon from digital ads | Sour Patch Kids brings flavor to Twitch streamers
Sour Patch Kids taps Twitch streamers for flavor competition; Edgewell debuts Gen Z-focused skincare brand, Fieldtrip; Apple's iOS 16 offers mixed blessings for marketers View online | Signup |
6/11/2022
18 : 14
Weekender: Absolut mixes cocktail personalities in biggest campaign in over a decade
Signup | Forward Marketing Dive Weekender June 11, 2022 | A roundup of this week's most read stories Trackonomics BROUGHT TO YOU BY — Trackonomics Automation tool for publishers to increase their
6/10/2022
15 : 34
June 10 - Timberland treks through metaverse | Diageo's Bulleit plants change at Tribeca Festival
Diageo's Bulleit plants environmental change at Tribeca Festival; Twitter tests product drop alerts with Home Depot, Dior and others; How Netflix's potential acquisition of Roku would affect
6/9/2022
15 : 34
June 9 - How a Netflix-Roku deal could shake up CTV | Budweiser trots out Clydesdale NFTs
Budweiser, Zed Run race into new partnership with Clydesdale NFTs; YouTube brings shopping to Shorts with Glossier Challenge; Forever 21, Barbie launch summer collection available in the metaverse View