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10/28/2022
15 : 24

Oct. 28 - Musk’s Twitter reign begins | Amazon beats ad revenue slump

Amazon nears $10B in quarterly ad revenue while digital peers slump; Burger King teams with Call of Duty for expansive international promo; Coors Light contest offers pay out for local recreations of
10/27/2022
15 : 14

Oct. 27 - Meta revenue declines again | Amazon expands video ads tool kit

Amazon unveils suite of new video advertising products; Claire's targets 'Gen Zalpha' with Roblox virtual destination; Future focused: How Diageo prioritizes sustainability; How Bushmills
10/26/2022
15 : 34

Oct. 26 - Oscar Mayer celebrates World Vegan Day with free bacon | YouTube revenue slumps

YouTube revenue shrinks as Google feels pinch of ad slowdown; How Bushmills bottled a successful 'Peaky Blinders' partnership; Ford consolidates creative at Wieden + Kennedy to drive
10/25/2022
15 : 14

Oct. 25 - McDonald’s plots McRib farewell | Diageo’s sustainability approach

Future focused: How Diageo prioritizes sustainability; Outback Steakhouse expands NIL partnerships for latest campaign; IPG says 'majority' of clients are making contingency plans for a
10/24/2022
15 : 45

Oct. 24 - Gillette mixes reality in NFL advertising | Ad spend continues to decline

Ad spend declines for fourth consecutive month in September, report finds; Oreo Thins, Microsoft 365 encourage workers to take a snack break; Subway, Arby's top QSR TV ad impressions in Q3;
10/22/2022
18 : 14

Weekender: Why Liquid Death doesn’t chase viral social media trends

Signup | Forward Marketing Dive Weekender Oct.​ 22,​ 2022 | A roundup of this week's most read stories Forrester BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don't
10/21/2022
15 : 34

Oct. 21 - Mercedes electrifies Amazon Prime football strategy | Dietz & Watson summons drag queen witches

Campaign Trail: Dietz & Watson summons 'SandWitch Sisters' in riff on Halloween classic; Snapchat owner braces for cold winter as ad revenue slows; Kroger's retail media guru on CTV
10/20/2022
14 : 24

Oct. 20 - Tostito’s sonic branding pops open success | Best Buy’s esports D&I push pays off

Leveling up success: Inside Best Buy's efforts to reform a long-standing campaign; Marriott and Lowe's try a more curated approach as media network newcomers; Captain Morgan adds some spice to
10/19/2022
14 : 54

Oct. 19 - Pepsi CMO’s mixed feelings on paid media | American Eagle’s fruitful approach to risk taking

American Eagle CMO says now's the time for marketers to take risks; How AB InBev evolves inclusive marketing from good intentions to long-term strategy; Walmart launches beta version of content
10/18/2022
15 : 24

Oct. 18 - Domino’s dishes on ‘Stranger Things’ success | Liquid Death’s evergreen social strategy

Why Liquid Death doesn't chase viral social media trends; Roe reversal degrades brand trust, impacts purchasing decisions; How to leverage sports communities for brand engagement; What to expect at
10/17/2022
15 : 4

Oct. 17 - Ritz holiday campaign celebrates culture | Invisalign virtual dentist office draws 2M on Roblox

Invisalign's Roblox activation sees over 2 million users; Netflix's ad tier is barebones at launch, but cheaper than Disney's for viewers; Gen Z in 2022: How to meet the cohort where they
10/15/2022
18 : 4

Weekender: Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

Signup | Forward Marketing Dive Weekender Oct.​ 15,​ 2022 | A roundup of this week's most read stories Semrush BROUGHT TO YOU BY — Semrush Run a Full Website Scan in Minutes Check for over 130+
10/14/2022
14 : 54

Oct. 14 - Netflix’s ad tier undercuts Disney on pricing | Toyota revs up storytelling

Toyota shifts advertising into a new gear with expansive campaign; Tyson's Twitch series pairs Friday night gaming with chicken; TikTok hints at US product fulfillment centers — here's what it
10/13/2022
15 : 14

Oct. 13 - Kraft asks McDonald’s ‘Where’s the Mac?’ | How marketers can win Gen Z on social commerce

Caught in the funnel: How to make social media Gen Z's one-stop-shop; TikTok shoots for movie studio budgets with new Showtimes ad format; Diageo's Lagavulin sends Nick Offerman on a dangerous
10/12/2022
14 : 28

Oct. 12 - Burger King goes ghost hunting | Mentos trains racoons to recycle

Mentos sustainability campaign 'proves' racoons are better at recycling; Netflix mixes immersion with commerce in multi-title pop-up store; Ready advertiser one: How to spawn Gen Z awareness
10/11/2022
15 : 14

Oct. 11 - Chipotle resurrects in-person ‘Boorito’ promo | Reaching Gen Z through esports

Ready advertiser one: How to spawn Gen Z awareness through esports; Nissan shifts into career advice for college athletes in new series; Group pressing for greener advertising appoints US lead amid
10/10/2022
15 : 34

Oct. 10 - Marvel, DoorDash comic book celebrates drivers | What TikTok’s BeReal lookalike says for marketers

Let's get real: What TikTok's BeReal lookalike means for marketers; Vizzy serves up pickleball sponsorship as niche sport grows; Marketers ramp up promotions to curb expected holiday lows,
10/8/2022
18 : 14

Weekender: Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

Signup | Forward Marketing Dive Weekender Oct.​ 8,​ 2022 | A roundup of this week's most read stories BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are
10/7/2022
15 : 24

Oct. 7 - McDonald’s adult Happy Meals burden staff | Jersey Mike’s recruits Danny DeVito

Campaign Trail: Jersey Mike's Subs serves up authenticity with Danny DeVito; Instagram follows TikTok with enhanced ad formats and tools; Lucky Charms joins mobile gaming craze with AR gem hunt;
10/6/2022
15 : 14

Oct. 6 - Burger King unveils new ‘You Rule’ tagline | How marketers can win Gen Z in the metaverse

How marketers can connect with Gen Z in emerging virtual worlds; Reese's NIL blitz focuses on football players with last name Reese; Lexus highlights diverse personalities in latest campaign; What