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8/18/2022
15 : 24
Aug. 18 - Marketers unfazed by gaming slowdown | American Eagle first brand to use TikTok’s SoundOn
American Eagle tunes into TikTok's SoundOn for back-to-school campaign; Pepsi prepares for NFL season with fridge-TV combo, new commercials; Ruffles signs first female athlete to 'Chip Deal
8/17/2022
14 : 54
Aug. 17 - Amazon drafts Nielsen for NFL streams | Hot Pockets fires up gamers
Hot Pockets leans into gaming community with creator contest; Walmart ad sales growth stays steady as broader business recovers; Omnicom launches gaming solution for brands View online | Signup |
8/16/2022
14 : 34
Aug. 16 - Tony the Tiger transforms into Twitch streamer | Miller High Life’s dive bar-inspired ice cream
Miller High Life serves up dive bar-inspired ice cream; Walmart picks Paramount as streaming partner for membership plan; Comscore makes progress toward alternative currencies; Wish rebrands in attempt
8/15/2022
15 : 24
Aug. 15 - Pacsun’s CGI brand ambassador | Hospitality makes a rebound
Hospitality brands reclaim lost mojo with ambitious ad campaigns; Kargo expands video capabilities with Ziggeo acquisition; Campaign Trail: Liquid IV fuels play to prove hydration isn't just for
8/13/2022
18 : 14
Weekender: Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes
Signup | Forward Marketing Dive Weekender Aug. 13, 2022 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer
8/12/2022
15 : 14
Aug. 12 - Budweiser kicks off World Cup scavenger hunt | Liquid I.V. promotes everyday hydration
Campaign Trail: Liquid IV fuels play to prove hydration isn't just for athletes; Wish rebrands in attempt to stay afloat against competition; Denny's boosts esports equity with 'pancake
8/12/2022
3 : 5
Aug. 10 - Walmart looks for streaming partner | Back-to-school marketing offers lesson in savings
Back-to-school challenges marketers as shoppers focus on savings; Trade Desk revenue grows 35% amid surge in CTV, open internet advertising; Corona highlights sustainability with eco-tourism island;
8/12/2022
2 : 51
Aug. 11 - Coca-Cola’s dreamy new Creations flavor | Disney+ details ad-supported plans
Disney+ outlines ad-supported streaming plan as viewers grow picky; Pabst Blue Ribbon takes vacations back-in-time with '80s motel; Pacsun hits 2M TikTok followers in brand identity push; Back-to-
8/9/2022
15 : 14
Aug. 9 - Lyft joins media network craze | Nielsen alternatives slow to grow
Experiments with Nielsen alternatives increase but questions remain, VAB finds; Pandemic boom industries slow ad spend amid recession concerns; Planet Fitness walks back bespoke Publicis team; Rent-A-
8/8/2022
15 : 4
Aug. 8 - Miller Lite fires up shareable grills | Bumble spotlights Black love
Bumble celebrates Black dating experiences in YouTube series; Sweetarts encourages amateur filmmakers on TikTok; Instagram strongholds influencer marketing despite growing competition; Rent-A-Center
8/6/2022
18 : 14
Weekender: Warner Bros. Discovery to combine streamers next summer, considers ad-supported offering
Signup | Forward Marketing Dive Weekender Aug. 6, 2022 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID How to Prepare
8/5/2022
15 : 24
Aug. 5 - Warner Bros. Discovery considers free, ad-supported streaming | Cartoons come to Roblox
Roblox hosts cartoon reruns as metaverse content strategies evolve; Pandemic shifts in alcohol consumption linger despite return-to-normal push; Facebook to shut down live shopping feature; Pinterest
8/4/2022
15 : 24
Aug. 4 - IHG flexes comfort in multimillion-dollar campaign | Busch Light builds DIY beer can guitar
Busch Light turns 30-pack into DIY acoustic guitar; Coors Banquet supports firefighters with special packaging, capsule collection; Criteo completes $250M deal for ad-tech firm Iponweb; Why NFL
8/3/2022
15 : 24
Aug. 3 - How media spend impacts ROI during a recession | NFL sees big sponsorship shift
Why NFL sponsors are reevaluating their relationship with the league; Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse; Nature Valley brings rewards to TikTok for sustainable
8/2/2022
15 : 24
Aug. 2 - Pure Leaf launches TikTok hotline for women | Tito’s promotes an empty can in blow to seltzers
Tito's vodka spoofs hard seltzer craze by selling empty can; French's slings mustard-flavored donuts in experiential push; Walmart boosts ad network with new partnerships; Nike hands media
8/1/2022
15 : 24
Aug. 1 - Jack in the Box recruits past employee Mark Hamill | H2 ad forecast holds some bright spots
H2 ad-spending expectations jump but broad picture remains uneven; How federal scrutiny of mobile location data might affect marketers; David's Bridal weds TikTok videos with commerce to drive
7/30/2022
18 : 14
Weekender: Chipotle's Buy the Dip game will give away $200K in crypto
Signup | Forward Marketing Dive Weekender July 30, 2022 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials
7/29/2022
15 : 14
July 29 - Amazon’s ad revenue growth bests rivals | Frida Baby highlights messiness of parenthood
Campaign Trail: Frida Baby animates user reviews of messy parenthood realities; Applebee's spices up date night with lip gloss, 'dateable' music video; Coors Light turns cans into '
7/28/2022
15 : 14
July 28 - What’s next after Google’s latest cookie delay | Meta revenue declines in historical first
Meta revenue declines for first time amid complex bid to monetize Reels; Dick's Sporting Goods heads back to school on Roblox; LL Bean flexes durability in consumer-led campaign; Gap reaffirms
7/27/2022
15 : 14
July 27 - YouTube revenue slows as advertisers retreat | GapKids embraces individuality
Gap reaffirms inclusivity theme in back-to-school campaign; Coca-Cola increased marketing spend to create brand value amid price hikes; SoulCycle exchanges used Peloton bikes for in-person classes;