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7/27/2023
14 : 34
How publisher data unification is creating advertiser success
As publishers increasingly invest in data unification efforts, they're reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners
7/27/2023
10 : 14
Advertisers further probe ad buying transparency on YouTube
Also: DoubleVerify's in-game ad play to win over brands
7/26/2023
10 : 14
Taking stock of Snapchat's ad turnaround by the numbers
Also: Will Barbie inspire the future of marketing movies?
7/25/2023
14 : 44
Live forum: The state of TV advertising strategies
With the advent of streaming and connected TV, advertising within the television space has transformed dramatically, and video as a whole has become a deeply integrated staple format. In 2023,
7/24/2023
17 : 34
WorkLife Awards: Categories announced
Company culture has never been more important for organizations looking to attract and retain the best talent and the strongest cultures are built on values that run deep throughout the organization.
7/24/2023
14 : 34
How to personalize every connected touchpoint
In 2023, CTV audiences aren't spending their time on single channels; they're switching between multiple screens, platforms, marketplaces and even devices — sometimes consuming content across
7/24/2023
10 : 14
AI offerings debut at breakneck pace — as concerns grow
Also: Amazon, Walmart, Instacart up the commerce game
7/21/2023
10 : 14
Are NFTs dead? Agencies frame future of the blockchain tech
Also: Behind Carlsberg's new agency and marketing plan
7/20/2023
10 : 14
Threads hype slams into reality, one data point at a time
Also: Some publishers see more ad revenue for Women's World Cup
7/19/2023
10 : 14
Ad tech industry gears up to combat MFAs
Also: Will Hollywood strikes swing the upfront to streaming?
7/18/2023
14 : 34
The state of marketing data enhancement and analytics
When digital technology leaders announced their intention to phase out third-party cookies and other problematic identifiers, marketers began looking for data sources to fill the void. For the most
7/18/2023
10 : 14
Norway is the latest country to pressure Meta’s ad business
Also: How Vox Media is building up podcast subscriptions
7/17/2023
14 : 34
The state of customer data management for publishers
Brands and advertisers want and need to get closer to their audiences. To do that, they need strategies that fit the bill. At the same time, as their advertising partners become increasingly reliant on
7/17/2023
10 : 14
Pitch deck: What Meta is (and isn’t) saying to advertisers about Threads right now
The tech giant wants to be very clear that it is focused on building an app that everyone will enjoy. July 17, 2023 PRESENTED BY Pitch deck: What Meta is (and isn't) saying to advertisers about
7/16/2023
18 : 34
'We felt uncomfortable with the lack of control': How DPG Media is reducing its reliance on Google ad tech
DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. July 12, 2023 'Uncomfortable with the lack of control': How DPG
7/16/2023
14 : 44
Digiday Media Buying Summit: Valuable connections for media buying leaders
October 3-5, Naples | Prices rise after July 24
7/16/2023
14 : 14
Monumental early user growth shows what might be next for Meta's Threads
While everyone is caught up in the excitement of the shiny new platform, Digiday has compiled a rundown of what the app's users, engagement and revenue predictions are right now. July 13, 2023
7/16/2023
13 : 44
Is this Barbie world actually fantastic? Marketers question whether the movie marketing is oversaturated
Is Barbie setting a new standard for how Hollywood IP movies establish their marketing partnerships or is Barbie simply an anomaly? July 14, 2023 Is this Barbie world actually fantastic? Marketers
7/11/2023
14 : 34
Data, channels, technology and the evolving marketplace
Amid supply chain interruptions, operational challenges and macroeconomic uncertainties, brands looking to bring their products to customers across retail sectors are striving to turn wholesale data
7/11/2023
12 : 54
Newsroom unions are pushing management to negotiate AI use
Newsroom unions are urging management to agree to new terms on the topic of AI and the impact it will have on their employees and editorial production. July 11, 2023 Newsroom unions are pushing