Messages
4/19/2023
5 : 44
What will happen to Black Twitter after Elon's takeover?
Also: Magnite's direct route to video inventory without a DSP
4/19/2023
5 : 24
Why creator Kat Stickler isn't worried about a TikTok ban
Also: Google's FLEDGE rebrand
4/19/2023
5 : 23
How advertisers are powering continual CTV improvement
The evolution of automation and its impact on campaign effectiveness As connected TV continues to evolve, so do brands' optimization tactics. Advertisers are employing manual and semi-automated —
4/11/2023
14 : 34
Hear from gaming leaders at Roblox, L'Oréal and NBCUniversal
Digiday Gaming Advertising Forum | April 26
4/11/2023
10 : 14
How TTD's consolidation efforts hurt undifferentiated SSPs
Also: Marketers' feelings on TikTok, Twitter, Instagram, Facebook
4/10/2023
14 : 34
The state of retail media in 2023
Throughout 2022, brands and agencies focused more on retail media to engage customers with their endemic and non-endemic products — growing awareness, driving engagement, capturing conversions, and
4/10/2023
10 : 24
A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry
What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. April 10, 2023 PRESENTED BY A month
4/7/2023
10 : 4
Why advertisers are still waiting on the CTV promised land
Despite high CPMs, data fragmentation and murky measurement, advertisers are still sold on CTV. April 07, 2023 PRESENTED BY Why advertisers are still waiting on the CTV promised land Despite high CPMs,
4/6/2023
14 : 34
How brands are leveraging ad-supported video to reach engaged audiences
With previously subscription-only platforms getting into the ad-supported space, ad-supported video on demand has officially outpaced SVOD. By 2024, more than 1-in-3 viewers in the US will stream via
4/6/2023
10 : 14
What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
Lemon8 has been flying under the radar following its quiet launches in the US and the UK April 06, 2023 PRESENTED BY What marketers need to know about ByteDance-owned Lemon8 — and its link to TikTok
4/5/2023
14 : 35
Virtual Event: How marketers are unpacking CTV’s machine learning uprising
Seemingly overnight, machine learning, AI and automated optimization tools have become the new buzz for marketers. While less sinister than science fiction has warned, these tools are no less powerful;
4/5/2023
10 : 14
As AI attention builds, so does the tension with how to handle it
After months of AI growth, artificial intelligence experts and companies have very different views of whether to speed up or slow down momentum. April 05, 2023 PRESENTED BY As AI attention builds, so
4/4/2023
14 : 34
The state of publisher audiences
For publishers and media companies, focusing on younger audiences is essential to their future growth, especially as Gen Z and young millennials increase their media consumption. Each must identify how
4/4/2023
10 : 14
With paid verification on the rise at social platforms, content creators and marketers feel mixed on its use
Many marketers and content creators see this trend as a way for the platforms to diversify monetization offerings beyond advertising, though many wonder whether social media platforms will remain free
4/3/2023
14 : 14
How Twitch lost its grip on, and way with, the streaming community
As the distance between Twitch staff and Twitch users widens, the nature of community on the platform is changing. April 03, 2023 PRESENTED BY How Twitch lost its grip on, and way with, the streaming
4/3/2023
10 : 14
TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over
A TikTok ban would require US lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn't happened. April 03, 2023 PRESENTED BY TikTok's uncertain
3/31/2023
10 : 14
The TikTok issues marketers should (and shouldn’t) fret over
Also: Publishers' thoughts on the state of media
3/24/2023
10 : 14
TikTok CEO faces bipartisan skepticism in Congress
Also: Why short-form video needs better monetization
3/23/2023
17 : 34
A potential TikTok ban, the collapse of SVB and more
Recently, Digiday+ members have had access to briefings on a potential TikTok ban and Q4 publisher earnings as well as research revealing video ads as a growing business for publishers. Subscribe to
3/23/2023
10 : 14
Canva, Adobe bring generative AI race into brand design
Also: What to expect at the Digiday Publishing Summit