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5/30/2023
14 : 34
How marketers are driving engagement with predictive segmentation
While the audience for email marketing is vast, it can be difficult to identify the cohorts most beneficial to brands' campaigns. To drive successful outcomes, email marketing teams are
5/30/2023
10 : 14
Two years in, Bose's first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. May 30, 2023 Two years in, Bose's first CMO outlines his plan for the brand It took a minute, but Bose is
5/29/2023
10 : 14
Gaming industry execs chime in on changing consumer habits and the the rise of AI in Q1 2023
The gaming industry's ascendance was checked in the first quarter of 2023, as brands and consumers decreased their spending in the sector in anticipation of a mounting recession. May 29, 2023
5/26/2023
10 : 14
As GDPR turns 5, U.S. ad industry seeks to peddle influence
Also: Dentsu's new web3 readiness tool and generative AI
5/25/2023
14 : 34
WTF is web ops for marketers?
While the website is at the heart of nearly every organization's digital strategy, marketing teams are finding them to be a source of frustration. Those feeling this way likely need to address the
5/25/2023
10 : 14
5 years in, GDPR has had double-edged impact on ad market
Also: Overheard at the Digiday Programmatic Marketing Summit
5/24/2023
10 : 14
Podcasters turn to third-party vendors to sell subscriptions
Also: Big questions heading into this year's upfront market
5/23/2023
10 : 16
Why Meta's data losses could be harsher than its $1.3B fine
Also: Black creators say paid opportunities are lacking
5/22/2023
14 : 34
How email marketers are mapping customer journeys
As email marketers search for new ways to engage with their audiences, teams must pay increasingly closer attention to the customer journey. The model of that journey, and the experiences that occur
5/22/2023
10 : 14
Marketers still have to wait for search advertising on TikTok
Also: Nike's virtual sneaker drop and NFT cynicism
5/19/2023
10 : 14
Marketers tap safeguards to prevent, mitigate AI fraud
Also: Concerns about Google's Privacy Sandbox updates
5/18/2023
15 : 34
Publisher’s guide: Growing subscriptions and fighting churn
As publishers place ever-increasing importance on subscriber engagement and retention in the digital space, digital-only subscriptions continue to see positive outcomes. With the results plain to see,
5/18/2023
10 : 14
Retail media's impact on retailers, marketers and agencies
Also: Death of the cookie, blurring of ad tech set to buoy M&A
5/17/2023
14 : 34
WTF is responsible media?
With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy
5/17/2023
10 : 15
Black creators' relationships with platforms remain strained
Also: Linda Yaccarino's likely top priorities
5/16/2023
14 : 44
Live forum: The state of creative strategy
The creative strategy brands and agencies bring to their campaign efforts has never looked like this. Generative AI has upended the nature of the brief, and omnichannel, CTV and retail media networks
5/16/2023
10 : 14
Kick is rolling out ads — but it doesn’t care about ad revenue
Also: NBCUniversal's upfront sans Linda Yaccarino
5/15/2023
14 : 34
The state of retail media in 2023
Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,
5/15/2023
10 : 14
Pitch deck: How TikTok is courting advertisers
Also: Google tests generative AI in Search Lab experiments
5/12/2023
10 : 15
Publishers and ad tech vendors disagree on contextual data
Also: Marriott's educational approach to advertising