Messages
7/28/2022
14 : 54
The times are 🔁 they a-changin’?
Fresh off the PLG press 🗞️: Shopify's quarter, Slack's 🕸️ notification flowchart, God uses Jira? & PLG drops its guard down
7/27/2022
15 : 25
Head of Growth at Otter.ai on PLG meets Sales, US vs China and building a winning growth team💪🏻
We sat down with Chang Chen, Head of Growth & Marketing at Otter.ai; so you don't have to.
7/26/2022
16 : 25
Hey there, Gorgias
The hyper-personalized product-led growth levers that drove the all-in-one customer service tool's growth to 9000 customers and a $300 million valuation
7/21/2022
14 : 54
Not all is gloom and doom in SaaS 🚀
Product-led sales framework🕸, beating the recession📈, Shopping on WhatsApp & YouTube, 🔥 meme of the week!
7/20/2022
14 : 55
See you there! Qwilr's🪶 PLG Playbook with Co-founder Mark Tanner
🥁 Calling all growth enthusiasts. Reserve your spot in the opening edition of Humans of PLG💥 - a closed-door, intimate chat with the OGs leading product-led growth at fast-growing companies.
7/19/2022
15 : 34
New OpenPhone, who dis?
The product-led growth levers driving OpenPhone's mission to bring the telephone into the 21st century
7/14/2022
13 : 54
She's a 10 but...
Hiring for Growth, PLG meets Outbound, Hubspot's FREE CMS toolkit and scripting the future with Descript
7/12/2022
15 : 24
Descript: A Billion-dollar Detour?
The story of Groupon's infamous founder's detour from Detour to Descript → and into every podcaster's tech stack.
7/7/2022
14 : 4
What's up with Zapier?
Fresh off the PLG Press🗞: Zapier's fresh coat, SEO MasterClass, funding 💸 & a framework for the trial vs. freemium conundrum
7/5/2022
17 : 4
You like personality? I got 8 of ‘em.
A side hustle that led to a $1.3B co, with over 24 million users including celebrities like Selena Gomez, Alicia Keys, & Jamie Oliver 🤯 The Value Prop? All your online personalities. In one place.
6/30/2022
13 : 14
ZenDesk's founder gets his pay day💰& the cardinal laws of Growth 🎯
Your weekly PLG round-up: Acquisition, super launches, growth frameworks and a lot, lot more.
6/28/2022
15 : 54
‘Cause this is Qwilr 🕺
A start-up from sunny Sydney is changing business comms forever with its gorgeous, customizable, and fully web-based business proposal generator
6/23/2022
14 : 4
Cloudfare's Outage and other 🔥 takes from the PLG world!
Your weekly PLG guide: ClickUp's Touch up, Sage Growth Advice, and the latest funding round-up
6/21/2022
13 : 44
Krisp.ai: The noisefighting superhero
The product-led growth of the noise-suppression rocketship that grew its active users by 20x, enterprise accounts by 23x, and ARR by 13x in ONE year - and continues to ascend
6/17/2022
2 : 18
Out with the barriers to entry, the anatomy of a PQL, the CIO is the last to know, and more...
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
6/14/2022
13 : 34
Posthog - the all-in-one Product Analytics Suite
1-2-3 growth framework, the power of self serve and other GTM strategies powering the open source product analytics rocketship - Posthog
6/9/2022
14 : 44
Figma's PMF test, website visits in 2022, a PLG nitroboost, bring back maps, and more...
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
6/7/2022
14 : 24
The $2B Calm Rocketship 🧘♀️
Disassembling the growth engine that powered the world's first mental health unicorn to $150M+ in ARR and 4M+ paying users
6/2/2022
13 : 44
A $196M mistake 🙊, Fortune favors the distributed 💰, Avengers assemble , and more...
👋 Hey, Ruchin here! Welcome to this week's edition of the ✨Top of the Lyne✨ newsletter. Each week we publish the hottest news from the beautiful world of product-led growth! (PLG) The outcome we
5/31/2022
13 : 54
You can’t go Wrong with Gong
The content-powered growth engine that catapulted Gong's rise from $0 to $120M ARR, a $7.25B valuation, 140% net dollar retention, and almost zero churn