Messages
10/14/2022
19 : 14
How to build an effective content production schedule
It starts with being incredibly honest with yourself about your own limitations.
10/12/2022
18 : 14
Is Spotify's podcast exclusivity strategy working?
The open podcast ecosystem isn't dead yet.
10/11/2022
20 : 24
Ask me a question! (October edition)
Hey there! This is my regular Q&A feature that allows readers to ask me questions that I can answer in a future newsletter. Last month I managed to devote several newsletters to answering some
10/5/2022
17 : 34
Substack found its unfair advantage
The problem with decentralized delivery is that there's no user lock-in.
9/30/2022
18 : 4
Are you doing enough to recycle your evergreen content?
Publishers should install systems for regularly resurfacing older content.
9/28/2022
20 : 4
Why narrative podcasts are a bad investment for most publishers
They're prohibitively expensive and very difficult to monetize effectively.
9/21/2022
17 : 54
Proof that paid newsletters don’t just rely on hot takes
All sorts of solo newsletter creators are breaking news and moving the needle on important issues.
9/15/2022
0 : 45
The era of ad-free publishing is ending
There's more industry-wide recognition that advertising isn't necessarily always bad
9/9/2022
18 : 4
Should Substack offer more subscriber features?
I think Substack creators should be able to offer merch, payment tiers, and one-off products like ebooks.
9/7/2022
18 : 4
How Twitter’s podcast bet could pay off
Twitter could be the first platform to successfully introduce social media features and discoverability into a podcast player.
9/2/2022
17 : 54
What YouTube’s official entry into podcasting means for the industry
The video platform is finally dedicating real resources to growing its podcast offerings.
8/31/2022
18 : 4
Are you doing enough to repurpose your content?
Content repurposing is a great way to get more mileage out of work you've already done.
8/26/2022
17 : 24
Are you leaning too much on your personal brand?
Welcome! I'm Simon Owens and this is my media industry newsletter. If you've received it, then you either subscribed or someone forwarded it to you. If you fit into the latter camp and want to
8/24/2022
20 : 4
4 ways publishers can nurture their communities
The build-it-and-they-will-come ethos doesn't work with online message boards.
8/22/2022
19 : 34
Ask me a question! (August edition)
Hey there! This is my regular Q&A feature that allows readers to ask me questions that I can answer in a future newsletter. Last month I managed to devote several newsletters to answering some
8/22/2022
3 : 24
Can you make real money on a paid newsletter while only writing part-time?
You'd probably be better off if you embrace business models other than paid subscriptions.
8/17/2022
16 : 24
The “pivot to community”
After abandoning their website comments sections, many publishers are reconsidering how they should interact with their audiences.
8/12/2022
2 : 51
How laid-off journalists can launch their own media companies
Just because local reporters are undervalued by huge media conglomerates doesn't mean there isn't a vibrant market for their work.
8/9/2022
19 : 44
4 things Axios did right
Why didn't Axios suffer the same fate as many other digital media startups?
8/3/2022
17 : 14
The rise of career-adjacent creators
Creators have figured out a way to maintain their side hustle while achieving more of a work-life balance.