Messages
7/29/2022
17 : 14
Why Substack should launch an advertising marketplace
Advertising models can create perverse incentives, but that isn't a foregone conclusion.
7/27/2022
20 : 34
What we can learn from The Guardian's membership strategy
It reached 1 million recurring paid members without implementing a paywall.
7/25/2022
19 : 44
Ask me a question!
Hey there! This is my regular Q&A feature that allows readers to ask me questions that I can answer in a future newsletter. Last month I managed to devote several newsletters to answering some
7/22/2022
16 : 54
It’s time for every podcaster to get on board with video podcasts
Several surveys have shown that YouTube is one of the most-used platforms for podcast consumption right behind Apple and Spotify
7/20/2022
18 : 4
Why Medium failed
Ev Williams didn't fully realize how the Creator Economy would evolve.
7/15/2022
17 : 14
Thinking outside the box with paid subscriptions
More and more publishers are trying to figure out ways to keep more of their content in front of the paywall.
7/14/2022
10 : 37
Who's threatened more by TikTok? Meta or YouTube?
Both YouTube and Meta have rolled out shortform video products designed specifically to replicate TikTok's allure.
6/29/2022
18 : 4
Why Spotify's podcast bet is paying off
Spotify revolutionized the modern day music industry; that's earned it some benefit of the doubt.
6/22/2022
17 : 34
Can the Morning Brew model work with paid subscriptions?
Readers typically don't want to pay for daily news digests that contain very little original reporting.
6/17/2022
2 : 19
When should a creator throw in the towel?
How does a creator assess whether they're on a trajectory for success, especially when early growth seems so slow?
6/9/2022
14 : 24
It's my birthday!
It's my birthday! So consider getting a subscription to my newsletter. I mean, don't do it if you don't get much value from it, but think for a moment about whether it helps you in your
6/8/2022
17 : 14
How should publishers prioritize SEO?
Depending on how narrow your chosen niche is, there could be a lot of search demand that hasn't been serviced.
6/1/2022
20 : 4
Media companies are pivoting back to free content
Publishers are loosening their paywalls after witnessing both a slowdown in subscription growth and a rising demand for ads.
5/25/2022
17 : 24
How local newsletters can thrive on Substack
The Charlotte Ledger niched down, focusing primarily on the city's business sector.
5/18/2022
18 : 34
Assessing the success of my newsletter
Would 2020 Simon be satisfied with the present day audience size of his media business?
5/12/2022
14 : 24
Why media companies don’t partner up on bundled subscriptions very often
It really all comes down to logistics.
5/5/2022
20 : 44
How a serial media entrepreneur launched a new MVP
Alexis Grant walks us through how she launched They Got Acquired.
4/27/2022
15 : 44
An industry-wide slowdown in subscription growth
It's not just Netflix that's stalling out; lots of publishers are struggling to maintain their early subscriber growth numbers.
4/20/2022
18 : 4
Should newsletter creators embrace programmatic advertising?
Most newsletter advertising is still negotiated and executed through person-to-person interactions.
4/6/2022
18 : 4
Substack's biggest competitor isn't who you think it is
It's no longer just a newsletter platform, and it's steadily encroaching on Patreon's turf.