Messages
9/26/2023
18 : 54
How Oovvuu grew its video platform to over 400 million streams per day
Ricky Sutton co-founded the company to help publishers claw back advertising dollars from the Google/Facebook duopoly.
9/22/2023
19 : 54
The New York Times finally understands the value of a personal brand
PLUS: AI-generated content is already harming publishers' Google traffic.
9/19/2023
18 : 24
How a blog about the VC industry generated over $1 million from online courses
John Gannon built an audience with VC job postings and then monetized through a mix of online courses, productized services, and sponsorships.
9/17/2023
12 : 24
How audience interactions drive paid subscriptions
PLUS: The resiliency of live blogs
9/12/2023
21 : 4
How an economics newsletter reached 35,000 subscribers on Substack
PLUS: The Creator Economy is huge
9/8/2023
20 : 34
Who is the world’s most prominent journalist?
PLUS: How The New York Times designs a hit game
9/5/2023
18 : 44
How a B2B outlet that covers the corporate travel industry built up a loyal subscriber base
The Company Dime mostly eschewed sponsorship revenue and focused instead on delivering high-quality journalism.
9/1/2023
18 : 44
The advertising industry is really good at turning a blind eye
PLUS: CNN finally acknowledges reality
8/30/2023
15 : 44
How B2B publisher Skift built a well-rounded and resilient media business
PLUS: What Walter Frick learned while running Quartz's membership program
8/25/2023
20 : 54
The dirty secret in publishing: leaky paywalls
I've been talking to more and more publishers who say that LinkedIn is their #1 social traffic referrer.
8/22/2023
20 : 14
How Man of Many grew into the largest men's lifestyle media outlet in Australia
Frank Arthur and Scott Purcell realized early on that content consistency was paramount.
8/18/2023
17 : 44
Is a freelance journalism career even possible anymore?
PLUS: The New York Times seems to have cracked the code for developing addictive games
8/15/2023
18 : 24
Why Starter Story ditched advertising to focus on selling its products
PLUS: How Project Brazen adapts its IP for books, podcasts, film, and television
8/14/2023
12 : 35
Can publishers even block AI bots?
PLUS: Publishers got a little too aggressive about launching new podcasts.
8/14/2023
11 : 5
Micropayments still don't work
PLUS: "More than 96% of programmatic ad spending growth will stem from video this year"
8/2/2023
20 : 44
One of the largest newsletters on Substack is leaving Twitter
PLUS: Why discount offers are bad for subscriber retention
7/28/2023
20 : 14
The end of the advertising recession?
PLUS: How to sell a content business
7/27/2023
0 : 44
How the journalism career trajectory is changing
PLUS: YouTube is quietly becoming a subscription behemoth
7/21/2023
20 : 54
How to drive paid subscriptions without a paywall
PLUS: Medium is tweaking its author payouts in an attempt to incentivize more high quality writing.
7/20/2023
0 : 34
Business models often lag audience growth
PLUS: Ira Glass reflects on the podcast industry he helped create.