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12/16/2022
9 : 4

Opt In Weekly - 🎁 your audience

Think of content as a thoughtful gift | Media-first marketing | AI invasion | Brand story tips | Create an asset repository | 30-day challenge View on the Web Archives Prologue I spent Sunday making
12/8/2022
15 : 44

Opt In Weekly - 🧭 Where am I?

Why you should try confusing people | Thought-leading SEO? | In-demand writers | What AI can and can't do | Supercuts | Dare to build in public View on the Web Archives Prologue Trying to hook a
12/1/2022
15 : 14

Opt In Weekly - 🍽️ Dig in

The dish on new content tactics | Cleaning your email list | Content crimes | Can SEO create demand? | Rethink storytelling View on the Web Archives Prologue My youngest daughter and I shared a silent,
11/17/2022
15 : 24

Opt In Weekly - 🥽 🦈 Dissection

Repel somebody | Stronger content briefs | Serving a mission | Recession marketing insights | Quick writing tips | A curation conversation View on the Web Archives Prologue My week started with an 11-
11/10/2022
15 : 4

Opt In Weekly - 🤝 Scaling trust?

Can you earn trust at scale? | List growth stories | Content journalism? | Repurposing workflow | Before you hire a writer | Why hub and spoke works View on the Web Archives Prologue I've been
11/3/2022
14 : 4

Opt In Weekly - 🧝🏻‍♀️ she knew!

Attract your people | Video testimonials | Phases of podcasting | Strategic Narrative ≠ Challenger Sale | Storytelling framework | Paywall dodging View on the Web Archives Prologue “She knew what I was
10/27/2022
14 : 4

Opt In Weekly - 📚 Body of work

Goal: Create to be loved | Content advice: be & hire creators | SEO insights | A marketing framework | Navigable content | Writing like you talk View on the Web Archives Prologue Think about your
10/20/2022
16 : 4

Opt In Weekly - 💯 y’all

Hitting the 100 issue milestone | Why you have to opt in as a creator | Thoughts on thought leadership, cannibalization, growth loops, and writing View on the Web Archives Prologue 100 It's an
10/13/2022
14 : 34

Opt In Weekly - 🔍 Trust me

The only CTA that matters | Measuring unmeasurables | Deconstructing Google's Helpful Content Update | Rogue marketing | Customer-led growth | AI? View on the Web Archives Prologue Ever get screen
10/6/2022
14 : 24

Opt In Weekly - 🚙 Pull over

What helps you be consistent? | Content goals + how to hit 'em | Tips & advice from creators | Copywriting resources | FB ad insights | Deliverability View on the Web Archives Prologue You know
9/29/2022
15 : 4

Opt In Weekly - 🤿 Treasure dive

Content strategy: go deeper | Growing to 500K subs | Creator burnout | Ideas to pirate | Why good content costs $$$ | Writing in the waiting View on the Web Archives Prologue In July of 1715, a fleet
9/22/2022
14 : 26

Opt In Weekly - 🗺️ Maps & ladders 🪜

Be enigmatic | How Morning Brew masters voice | Newsletters > social media? | Storytelling resources | Content decay | Cheap content costs more View on the Web Archives Prologue Are you more of a
9/15/2022
14 : 4

Opt In Weekly - 📃 Conquer the blank page

Last-minute writing tricks | Brain invasion tactics| Newsletter growth stories | Content marketing's still a long game | Managing comparison anxiety View on the Web Archives Prologue Y'all. Don
9/8/2022
14 : 4

Opt In Weekly - 🦤 Medium rare

3 newsletter growth stories | When not to use SEO | Unsubscribe strategy? | Navigating the helpful content update | SaaS ad insights View on the Web Archives Prologue He / she swooped in midmorning.
9/1/2022
14 : 34

Opt In Weekly - 🔍 The most meaningful result

End their search | Product-led content rubric | Newsletter best-ish practices | Rand Fishkin-esque amplification | Investing in relationships View on the Web Archives Prologue I read something powerful
8/25/2022
15 : 14

Opt In Weekly - 🌧️ Flood warning

Be the sunshine | Newsletter as homepage | Product-led content | Google's helpful content update | Stop procrastinating | Content strategy round up View on the Web Archives Prologue You know how
8/18/2022
15 : 4

Opt In Weekly - Numb little 🪲

Winning attention | Finding POV | Outdated B2B marketing mix | Social proof | Fixing content cannibalization | Equipping writers View on the Web Archives Prologue Twice in a month she came out of the
8/12/2022
2 : 55

Opt In Weekly - 🧰 Underneath it all

Fix your plumbing | Grow subscribers | Go bottom up with content prioritization | Writing resources | Funnel contradictions View on the Web Archives Prologue “Ewwwww.” “It's wet under there.” We
8/5/2022
14 : 24

Opt In Weekly - ➕➗🟰 Do the math

Factor in differentiation | Subject lines don't dictate opens | Productive scrolls | Automating humanity | SaaS content tips | Selling a newsletter View on the Web Archives Prologue Oh, hey, oops
7/28/2022
15 : 24

Opt In Weekly - 🚤 little lake this week

What to expect (& building expectations) | First year advice | Measuring replies | Demand gen metrics | Videos > blogging? | Avoiding the honeypot View on the Web Archives Prologue You're