Influence Weekly

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12/2/2022
14 : 4

Influence Weekly #261 - Louis Vuitton, Hermes chase Chinese influencers beyond biggest cities

The Rise Of The Creator Economy Report By Creative Class Influence Weekly #261 December 2nd, 2022 Executive Summary Louis Vuitton, Hermes chase Chinese influencers beyond biggest cities Snapchat rolls
11/25/2022
14 : 15

Influence Weekly #260 - Budweiser rallies over 100 influencers for World Cup effort

American Express partners with TikTok for small business accelerator Influence Weekly #260 November 25th, 2022 Executive Summary Deloitte Survey On The Creator Program Influencers cash in on Las Vegas,
11/18/2022
14 : 4

Influence Weekly #259 - Creators Query Whether Platforms Punish Branded Content and Linking Out

MrBeast has unseated Pewdiepie as the most-followed creator on YouTube Influence Weekly #259 November 18th, 2022 Executive Summary Creators Query Whether Platforms Punish Branded Content and Linking
11/11/2022
14 : 4

Influence Weekly #258 - Inside Ocean Spray's holiday TikTok strategy

How TikTok scrutinizes and scores the creators on its shopping platform Influence Weekly #258 November 11th, 2022 Executive Summary Everything We Know About TikTok Academy QVC Emerges as a Draw for
11/4/2022
13 : 4

Influence Weekly #257 - How a TikTok creator's fake Pepsi ad went viral

The Rise of the Millionaire LinkedIn Influencer Influence Weekly #257 November 4th, 2022 Executive Summary How a TikTok creator's fake Pepsi ad went viral M&S unveils first virtual influencer
10/28/2022
13 : 4

Influence Weekly #256 - YouTube’s richest creator MrBeast is seeking a $1.5 billion valuation

Everything We Know About Walmart Creator | Clinique takes a new approach to TikTok Influence Weekly #256 October 28th, 2022 Executive Summary YouTube's richest creator MrBeast is seeking a $1.5
10/21/2022
13 : 4

Influence Weekly #255 - Universal Studio Group Strikes Development Deals With TikTokers

ESPN bets big on TikTok to become 'home of hockey' for Gen Z fans Influence Weekly #255 October 21st, 2022 Executive Summary Why Amazon won't give Twitch streamers a 70/30 pay split ESPN
10/14/2022
13 : 4

Influence Weekly #254 - Meta's Creator Week is back | Heinz partners with vampire influencer

Benefit doubles down on brows for its second TikTok campaign Influence Weekly #254 October 14th, 2022 Executive Summary Heinz partners with vampire influencer Meta's Creator Week is back YouTube
10/7/2022
13 : 14

Influence Weekly #253 - How Shiseido unlocked new influencer marketing success

Jack in the Box seeks full-time Twitch streamer Influence Weekly #253 October 7th, 2022 Executive Summary How Shiseido unlocked new influencer marketing success Triller battles gauntlet of lawsuits as
9/30/2022
13 : 4

Influence Weekly #252 - Brands are hiring TikTok influencers to run their accounts

Duracell calls on tech geeks to energize new TikTok page Influence Weekly #252 September 30th, 2022 Executive Summary ESPN Creator Network: Everything We Know About It Brands are hiring TikTok
9/23/2022
13 : 4

Influence Weekly #251 - How influencers became the new power brokers for media agencies

Disney Double Downs on the Creator Economy | ESPN launches creator network to attract Gen Z Influence Weekly #251 September 23rd, 2022 Executive Summary Leveraging Radio Influencer Marketing To Grow
9/16/2022
13 : 4

Influence Weekly #250 - Leaked Revolve Campaign Briefs Show Influencer Pay Rates, Requirements

YouTube Paid Over $6 Billion to Music Industry in 12 Months Influence Weekly #250 September 16th, 2022 Executive Summary Leaked Revolve Campaign Briefs Show Influencer Pay Rates, Requirements Instagram
9/9/2022
13 : 4

Influence Weekly #249 - Instagram Scaling Back Shopping Features Amid Commerce Retreat

Tik Tok Denies Claims that it's been hacked | YouTuber MrBeast claims world record Influence Weekly #249 September 9th, 2022 Executive Summary YouTuber MrBeast claims world record Instagram Scaling
9/2/2022
13 : 14

Influence Weekly #248 - Inside the lucrative world of pet influencers

Olaplex's 'Olaflex Challenge' Racks Up Over 3 Billion Views Influence Weekly #248 September 2nd, 2022 Executive Summary Talking Jewelry on TikTok Snapchat rolls out its BeReal-esque dual
8/26/2022
13 : 4

Influence Weekly #247 - Dystopian Influencer Farms Are Fueling China’s Live Shopping Industry

How Fender Struck A Chord With 33 Million Aspiring Musicians On TikTok Influence Weekly #247 August 26th, 2022 Executive Summary Dystopian Influencer Farms Are Fueling China's Live Shopping
8/19/2022
13 : 4

Influence Weekly #246 - PacSun Taps Virtual Influencer for Back To School, Holiday Campaigns

How Irish Spring's 'gaming shower' marketing activation cleaned up on Twitch Influence Weekly #245 August 19th, 2022 Executive Summary PacSun Taps Virtual Influencer for Back To School,
8/12/2022
13 : 4

Influence Weekly #245 - Snap plans employee layoffs after disappointing Q2 earnings

How TikTok Won Over Fashion Influence Weekly #245 August 12th, 2022 Executive Summary Snap plans employee layoffs after disappointing Q2 earnings UMortgage lifts the lid on its influencer marketing
8/5/2022
13 : 14

Influence Weekly #244- Who's Paying What for Creator Content

Why the creator of VidCon can't quit YouTube for TikTok Influence Weekly #244 August 5th, 2022 Executive Summary Why the creator of VidCon can't quit YouTube for TikTok Amazon is teaming up
7/29/2022
13 : 4

Influence Weekly #243 - Everyone Hates the TikTokication of Instagram

Instagram to Roll Back Test Features After Backlash Influence Weekly #243 July 29th, 2022 Executive Summary Meta reports revenue decline for the first time The rise of the 40-year-old influencer KFC
7/22/2022
13 : 4

Influence Weekly #242 - Everything We Know About Instagram’s Live Producer Tool

OnlyFans' CEO sets the record straight Influence Weekly #242 July 22nd, 2022 Executive Summary Everything We Know About Instagram's Live Producer Tool OnlyFans' CEO sets the record straight