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5/25/2022 6:14:27 PM
Report: The state of CTV measurement, media and creative
Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry's shift toward more privacy-forward targeting. To
5/26/2022 2:34:27 PM
How advertisers are responding to streaming habit shifts
The rise of connected TV and streaming platforms have caused many to cancel cable subscriptions, with even more planning to do so within the next few years. To understand consumer preferences around
5/23/2022 2:34:27 PM
A crash course in responsible addressable media
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,
8/24/2022 2:34:27 PM
Virtual Event: Evolving post-cookie strategies for data management
Now that Google has extended the cookie deprecation timeline to 2024, the opportunity emerges for organizations not quite ready for the previous deadline to finish preparing for the cookieless future.
8/25/2022 2:34:30 PM
Hear from execs at UMWW, CMI Media Group, Publicis Imagine and more
For agencies facing data and measurement challenges, privacy changes and client cutbacks in spending, finding the right solutions isn't easy. From October 12-14 in Palm Springs, the Digiday Media
11/21/2022 3:34:27 PM
New report: The state of programmatic in 2022
Programmatic marketing is in a state of evolution. Marketers increasingly turned to the method after facing pandemic challenges to better reach and engage audiences at scale. Now it's representing
11/17/2022 3:34:28 PM
WTF are conversions APIs?
Marketers are finding it increasingly challenging to understand and enrich their first-party data in ways that don't rely on pixels. As proactive teams are working to refine and evolve their
11/16/2022 4:14:27 PM
You're invited: Apply to join the Digiday Research Panel
Hi there, As a leader in the industry, we wanted to let you know about an opportunity to access exclusive insights and analysis through the Digiday Research Panel. In exchange for taking part in short,
11/16/2022 3:44:28 PM
Survey: The state of digital audio advertising in 2022 and 2023
Even as advertising experiencing slowdowns across sectors and formats, podcasts and audio investments are remaining strong in 2022 and appear poised to expand in 2023. Audio offers brands an
1/20/2023 6:44:48 AM
The state of affiliate marketing for publishers
As consumers return to pre-pandemic shopping behaviors, publishers are now learning what affiliate marketing will look like for them in the coming year. One challenge they're facing: merchants
1/20/2023 5:34:50 AM
Stay ahead in 2023: What you can expect from a Digiday+ membership
As a loyal Digiday reader, we wanted to make sure you stay ahead in 2023 with all that's included in a Digiday+ membership, keeping industry leaders on top of the news and trends transforming media
1/30/2023 3:34:26 PM
WTF is sell-side targeting?
As brands and agencies navigate a world without third-party cookies, there are new opportunities to control and differentiate their supply chain to drive improved campaign performance, all without
2/1/2023 3:34:26 PM
The marketer’s guide to targeting post-cookies
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always
1/9/2023 3:34:33 PM
Virtual event: Making the most of video in 2023
Hi there, Join Catharine Meketa, managing vice president at QuickFrame by MNTN for a virtual event on January 24 at 1 pm EST to learn how marketers are establishing a feedback loop of data that can be
1/5/2023 3:34:26 PM
How brands are leveraging new sports sponsorship opportunities
While sports continue to draw large crowds to venues, the ongoing evolution of digital media and Web 3.0 presents new opportunities for brands to boost their visibility and enhance their messaging. The
2/22/2023 3:24:53 PM
Shoppable connections and social media
Social commerce is helping brands connect the end-to-end experience, from ad impression all the way through to transaction and ultimate delivery. With these evolving capabilities, advertisers are
2/17/2023 8:04:30 AM
The state of social media video marketing
With a significant amount of people's screen time devoted to social media, marketing teams are increasing their advertising spend across the platforms. And, as video continues to both serve as an
2/23/2023 3:34:29 PM
Publishers: Driving revenue with commerce content strategies
Although publishers are building consumer trust and driving revenue from commerce content, publishers continue facing challenges around their commerce content strategies — including scaling their
2/13/2023 3:34:28 PM
How are you deploying commerce content?
Publishers: How are you deploying commerce content? Commerce content has become an effective business model for publishers and a prevalent form of content that consumers trust — often referred to as
2/27/2023 3:34:27 PM
The state of premium video
Premium video has become a hot topic in advertising spaces, and for good reason: A recent study found that it delivers up to 25 times more ad attention than non-premium video on Facebook and Instagram.
3/6/2023 3:34:53 PM
The marketer’s guide to email optimization
As email marketing grows by leaps and bounds, brands are increasingly recognizing the ongoing importance of the channel for connecting with audiences and increasing engagement. However, challenges
3/22/2023 2:34:45 PM
How marketers are bringing CTV campaigns to life with first-party data
As first-party data becomes increasingly critical to brands' success, more and more marketers are using the insights gathered from their first-party data analysis to set CTV campaigns into motion.
3/23/2023 5:34:28 PM
A potential TikTok ban, the collapse of SVB and more
Recently, Digiday+ members have had access to briefings on a potential TikTok ban and Q4 publisher earnings as well as research revealing video ads as a growing business for publishers. Subscribe to
12/5/2022 3:34:26 PM
Report: The future of shopping
Consumers are defining the future of shopping, and successful brands are offering relevancy, convenience and seamless experiences to the shoppers that love their products. Consumers are changing how
12/1/2022 3:34:26 PM
Advertisers are seeking new and improved benchmarks
For decades, advertisers have utilized comparative norms to benchmark the effectiveness of their advertising. However, as channels proliferate and KPIs evolve, these benchmarks have developed blind
11/29/2022 3:34:27 PM
The state of affiliate and partner marketing
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage
4/4/2023 2:34:26 PM
The state of publisher audiences
For publishers and media companies, focusing on younger audiences is essential to their future growth, especially as Gen Z and young millennials increase their media consumption. Each must identify how
4/5/2023 2:35:38 PM
Virtual Event: How marketers are unpacking CTV’s machine learning uprising
Seemingly overnight, machine learning, AI and automated optimization tools have become the new buzz for marketers. While less sinister than science fiction has warned, these tools are no less powerful;
4/6/2023 2:34:27 PM
How brands are leveraging ad-supported video to reach engaged audiences
With previously subscription-only platforms getting into the ad-supported space, ad-supported video on demand has officially outpaced SVOD. By 2024, more than 1-in-3 viewers in the US will stream via
4/10/2023 2:34:28 PM
The state of retail media in 2023
Throughout 2022, brands and agencies focused more on retail media to engage customers with their endemic and non-endemic products — growing awareness, driving engagement, capturing conversions, and
4/19/2023 7:15:06 AM
Survey: The state of data management for publishers
Tracking the transformation of DMPs and brands' data needs In 2023, publishers are dissecting diverse data sets, from email subscriber lists, second-party data and third-party demographic
4/19/2023 5:23:33 AM
How advertisers are powering continual CTV improvement
The evolution of automation and its impact on campaign effectiveness As connected TV continues to evolve, so do brands' optimization tactics. Advertisers are employing manual and semi-automated —
11/10/2022 3:34:27 PM
WTF is native advertising in email?
In this WTF guide, Digiday and LiveIntent unpack the ways native advertising is now driving results for email marketers. With help from experts, the report highlights how publishers can benefit from
11/10/2022 11:44:49 AM
The 2023 brand governance report
As growing brands extend into new markets, many marketers trust that their campaigns will continue toward sustainable, consistent growth and that they'll need minimal intervention to engage
5/18/2023 3:34:29 PM
Publisher’s guide: Growing subscriptions and fighting churn
As publishers place ever-increasing importance on subscriber engagement and retention in the digital space, digital-only subscriptions continue to see positive outcomes. With the results plain to see,
5/22/2023 2:34:30 PM
How email marketers are mapping customer journeys
As email marketers search for new ways to engage with their audiences, teams must pay increasingly closer attention to the customer journey. The model of that journey, and the experiences that occur
5/17/2023 2:34:28 PM
WTF is responsible media?
With the help of organizations such as IAB and Ad Net Zero, many advertisers and publishers are aligning on responsible media standards to address climate change, DE&I and the call for trustworthy
5/16/2023 2:44:29 PM
Live forum: The state of creative strategy
The creative strategy brands and agencies bring to their campaign efforts has never looked like this. Generative AI has upended the nature of the brief, and omnichannel, CTV and retail media networks
5/15/2023 2:34:27 PM
The state of retail media in 2023
Retail media — and retail media networks — experienced a wave of new attention throughout 2022. To unpack how marketers are responding to the evolution of retail media, including budget reallocations,
5/25/2023 2:34:33 PM
WTF is web ops for marketers?
While the website is at the heart of nearly every organization's digital strategy, marketing teams are finding them to be a source of frustration. Those feeling this way likely need to address the
5/12/2023 7:30:01 AM
How predictive tools are powering email campaign engagement
In their neverending pursuit of the best-aligned audience cohorts, email marketing teams are increasingly turning to predictive segmentation, tapping into technology and strategies that enable them to
5/12/2023 7:15:35 AM
How PMC is driving value for advertisers with first-party data
With regulators and big tech giving users the tools, awareness and choice to protect their privacy and opt out of data sharing, publishers are leveraging new tools to improve performance for
5/8/2023 2:34:29 PM
The state of agencies in 2023
As advertising agencies continue to adapt to uncertainty, they're focusing on pitching more often and building up skill sets to break through stiff competition and pave the way for the next
5/30/2023 2:34:36 PM
How marketers are driving engagement with predictive segmentation
While the audience for email marketing is vast, it can be difficult to identify the cohorts most beneficial to brands' campaigns. To drive successful outcomes, email marketing teams are
6/1/2023 2:54:33 PM
Why brand advertisers are focusing on responsible media
Amid climate change, DE&I and the call for trustworthy media, advertisers are striving to ensure they're running responsible media campaigns. Responsible media, however, means different things
10/11/2022 2:34:28 PM
Register for the Omnichannel Marketing Strategies Forum
Advertisers and marketers are again at the center of a moment of omnichannel evolution. Even as omnichannel approaches have firmly solidified as an avenue to consumers in all the places they search,
6/12/2023 3:25:05 AM
Why omnichannel marketers are focusing on online marketplaces
E-commerce marketplaces are growing in popularity among marketers and consumers alike. Many brands and retailers have added third-party marketplaces to expand their product catalogs without investing
6/12/2023 3:04:44 AM
New Guide: How marketers and brands price for a competitive edge
Product assortment and price point have never mattered more for brands and retailers — and none of these details exist in a bubble. Shoppers' ability to quickly compare products, prices and offers
6/12/2023 2:36:07 AM
Virtual event: How marketers are driving brand growth with TV advertising
Regardless of a brand's size, business model or target audience, marketers are increasingly using TV advertising to drive growth and effectively deliver upon KPIs. Join this virtual event on
6/29/2023 2:34:31 PM
WTF is post-omnichannel marketing?
As marketing and advertising approaches expand and evolve, brands have embraced omnichannel strategies to ensure seamless customer experiences across channels and devices. However, the lines between