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1/23/2023 4:34:28 PM
Jan. 23 - M&M’s sidelines spokecandies amid polarizing rebrand | Ad spend forecast to grow as digital shifts
Ad spending forecast to grow 6% in 2023 as digital priorities shift; Gatorade marks Fast Twitch rollout with big game giveaway; Campaign Trail: Kraft Mac & Cheese animates the transformative power
1/24/2023 4:14:27 PM
Jan. 24 - Martha Stewart journeys through Oreoverse | Is data clean room craze for everyone?
Data clean room craze raises new questions about access, interoperability; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; Netflix helps Bumble matches find common
1/25/2023 4:14:29 PM
Jan. 25 - DOJ sues Google over alleged ad monopoly | A&W riffs on M&M’s uproar
A&W addresses mascot's 'polarizing' lack of pants in riff on M&M's uproar; Dogfish Head's budget big game ad showcases electric football; Horizon's sports arm bets on
1/26/2023 4:34:27 PM
Jan. 26 - Inside Disney’s latest ad moves | Blockchain, metaverse curiosity endures for CMOs
Blockchain, metaverse continue to command CMO interest despite snags; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; KFC Canada unveils winterized outdoor
1/27/2023 4:25:41 PM
Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping
Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok's shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online
2/6/2023 4:24:30 PM
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
2/7/2023 4:14:30 PM
Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton
Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:
2/8/2023 4:34:27 PM
Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency
Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike's; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis
2/9/2023 4:24:31 PM
Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII
Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand's 'Real Facts' program; Pepsi breaks fourth wall in Super Bowl
2/10/2023 4:24:31 PM
Feb. 10 - Marketer outlook remains a mixed bag | Uber Eats debuts post-checkout ads
Uber Eats readies post-checkout ads for Super Bowl LVII launch; Inside State Farm's Super Bowl LVII mobile strategy; Ad blitz: Tracking every marketing play for Super Bowl LVII; Microsoft,
2/21/2023 3:24:35 PM
Feb. 21 - How Molson Coors tackles football’s cost, clutter | Do podcasts still have advertising potential?
What a podcasting industry slowdown means for advertisers; Patrón Tequila serves AI-generated cocktails for National Margarita Day; Campaign Trail: ESPN revives iconic 'This Is SportsCenter'
2/21/2023 5:14:26 PM
Feb. 21 - TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators
YouTube Tests Podcast Management Options in YouTube Studio; Meta Announces Initial Test of 'Meta Verified' Paid Verification Scheme on Facebook and IG; LinkedIn Adds Option to Tag Chats with a
2/21/2023 6:14:26 PM
Feb. 21 - Walmart cautious despite strong Q4 | Home Depot invests $1B to boost pay
Walmart issues cautious 2023 guidance as inflation persists; Home Depot puts $1B toward higher wages as labor market stays tight; 2023 will be a 'reset year' for the footwear industry: NPD;
2/22/2023 4:24:36 PM
Feb. 22 - Walmart ad sales hit $2.7B | Espolòn goes for the kill with ‘Scream’
Espolòn Tequila mixes 'Scream'-themed cocktails for horror franchise tie-up; Wonderful Pistachios cracks open TikTok for campaign revival; What a podcasting industry slowdown means for
2/22/2023 4:44:37 PM
Feb. 22 - TikTok Provides New Insights into Best Performing Products, Based on Ad Content
Instagram Tests User Location Listings on Reels Clips; TikTok's Expanding Access to its Research API, Enabling More Analysis of How it Works; Twitter Rolls Out New Alerts for Community Notes on
2/22/2023 6:14:29 PM
Feb. 22 - Walmart sells Moosejaw to Dick’s | Nike digital chief exits
Nike's chief digital information officer exits; Target plans $100M investment to expand next-day delivery; Luxury demand strong amid consumer weakness; Shrink takes a bite out of TJX margins,
2/23/2023 4:04:28 PM
Feb. 23 - Coke latest to join AI hype train | Silk gives nepo babies milk mustaches
Silk gives nepo babies milk mustaches to boost plant-based alternative; Kraft Heinz goes luxe with immersive hotel integrations; Shake Shack serves up fine dining experience with White Truffle Menu
2/23/2023 4:54:32 PM
Feb. 23 - New Report Looks at Social Platform Performance Benchmarks for Brands
Pinterest Highlights Positive Benefits of Pinterest Use via New Study; Microsoft Expands AI Chat Elements to Bing Mobile, Edge and Skype; TikTok Announces New Integration with Mercedes Benz to Display
2/23/2023 6:04:28 PM
Feb. 23 - Bath & Body Works looks beyond the mall | Foot Locker names interim CFO
Wayfair's net loss tops $1.3B in 2022; Ikea's climate footprint shrinks as it rapidly switches to renewables; The Backroom: What the 'MetaBirkin' NFT verdict means for art and commerce;
2/24/2023 4:35:13 PM
Feb. 24 - Mercedes rides with TikTok, Google | Cutwater unveils brand refresh
Cutwater refreshes brand to accentuate accessibility of canned cocktails; TikTok's engagement rate soars above the competition; Victoria's Secret pilots refreshed loyalty program View online |
2/24/2023 5:14:28 PM
Feb. 24 - LinkedIn Adds New Visual Display Elements on User Profiles, Scheduling Tools for Newsletters
Meta's 'Widely Viewed Content Report' Highlights Top Content Trends on Facebook; Meta Outlines Actions on Spam, Fake Accounts and Violations in Latest Community Standards Report; Snapchat
2/24/2023 6:14:29 PM
Feb. 24 - Mixed results at Etsy, Ebay | Victoria’s Secret pilots new loyalty program
Victoria's Secret pilots refreshed loyalty program; Amazon joins India's experimental open-source e-commerce network; Etsy climbs, eBay earnings slide in Q4 and '22; Ipsy, BoxyCharm
3/6/2023 4:25:28 PM
March 6 - Nissan brings TikTok Now to March Madness | Media agencies sign on to JIC
Media agencies sign on as JIC sets cross-platform baseline; Elf Cosmetics pens new song in big bet on O Face lipstick; Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in
3/6/2023 4:54:34 PM
March 6 - Meta Adds New Features for Facebook Reels, Including Longer Clips and Memories Integration
Twitter Looking to Roll Out DM Updates, Including Full Encryption, This Month; Meta Reduces the Price of its VR Headsets in Order to Maximize VR Adoption; 12 Steps to Master Social Media: A Beginners
3/6/2023 5:54:29 PM
March 6 - How J.C. Penney is doing | Ross continues its expansion
After Bath & Body Works names another new director, activist investor backs off proxy fight; Ross to open 100 stores this year; Express COO to retire; Amazon to close 8 of its Go stores View online
3/7/2023 4:24:46 PM
March 7 - Twitter Suffers More Outages as Former Staff Warn of Significant Internal Problems
New Social Media Restrictions for Youngsters Could Lead to Broader Limits in Access; Facebook Depreciates Hashtag Topics in Groups; Twitter is Removing its Archive of Recorded Live-Streams March 7,
3/7/2023 4:34:27 PM
March 7 - Miller Lite converts sexist ads into fertilizer | QuickBooks spotlights small business film cameos
QuickBooks caters to film tourists by highlighting small business cameos; Corona launches virtual clubhouse and store on its site; As retail media networks multiply, Amazon stands alone; Digital growth