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1/23/2023 4:34:28 PM
Jan. 23 - M&M’s sidelines spokecandies amid polarizing rebrand | Ad spend forecast to grow as digital shifts
Ad spending forecast to grow 6% in 2023 as digital priorities shift; Gatorade marks Fast Twitch rollout with big game giveaway; Campaign Trail: Kraft Mac & Cheese animates the transformative power
1/24/2023 4:14:27 PM
Jan. 24 - Martha Stewart journeys through Oreoverse | Is data clean room craze for everyone?
Data clean room craze raises new questions about access, interoperability; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; Netflix helps Bumble matches find common
1/25/2023 4:14:29 PM
Jan. 25 - DOJ sues Google over alleged ad monopoly | A&W riffs on M&M’s uproar
A&W addresses mascot's 'polarizing' lack of pants in riff on M&M's uproar; Dogfish Head's budget big game ad showcases electric football; Horizon's sports arm bets on
1/26/2023 4:34:27 PM
Jan. 26 - Inside Disney’s latest ad moves | Blockchain, metaverse curiosity endures for CMOs
Blockchain, metaverse continue to command CMO interest despite snags; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; KFC Canada unveils winterized outdoor
1/27/2023 4:25:41 PM
Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping
Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok's shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online
2/6/2023 4:24:30 PM
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
2/7/2023 4:14:30 PM
Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton
Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:
2/8/2023 4:34:27 PM
Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency
Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike's; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis
2/9/2023 4:24:31 PM
Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII
Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand's 'Real Facts' program; Pepsi breaks fourth wall in Super Bowl
2/10/2023 4:24:31 PM
Feb. 10 - Marketer outlook remains a mixed bag | Uber Eats debuts post-checkout ads
Uber Eats readies post-checkout ads for Super Bowl LVII launch; Inside State Farm's Super Bowl LVII mobile strategy; Ad blitz: Tracking every marketing play for Super Bowl LVII; Microsoft,
2/21/2023 3:24:35 PM
Feb. 21 - How Molson Coors tackles football’s cost, clutter | Do podcasts still have advertising potential?
What a podcasting industry slowdown means for advertisers; Patrón Tequila serves AI-generated cocktails for National Margarita Day; Campaign Trail: ESPN revives iconic 'This Is SportsCenter'
2/21/2023 5:14:26 PM
Feb. 21 - TikTok Launches New ‘Creativity Program’ to Provide More Revenue Opportunities to Creators
YouTube Tests Podcast Management Options in YouTube Studio; Meta Announces Initial Test of 'Meta Verified' Paid Verification Scheme on Facebook and IG; LinkedIn Adds Option to Tag Chats with a
2/21/2023 6:14:26 PM
Feb. 21 - Walmart cautious despite strong Q4 | Home Depot invests $1B to boost pay
Walmart issues cautious 2023 guidance as inflation persists; Home Depot puts $1B toward higher wages as labor market stays tight; 2023 will be a 'reset year' for the footwear industry: NPD;
2/22/2023 4:24:36 PM
Feb. 22 - Walmart ad sales hit $2.7B | Espolòn goes for the kill with ‘Scream’
Espolòn Tequila mixes 'Scream'-themed cocktails for horror franchise tie-up; Wonderful Pistachios cracks open TikTok for campaign revival; What a podcasting industry slowdown means for
2/22/2023 4:44:37 PM
Feb. 22 - TikTok Provides New Insights into Best Performing Products, Based on Ad Content
Instagram Tests User Location Listings on Reels Clips; TikTok's Expanding Access to its Research API, Enabling More Analysis of How it Works; Twitter Rolls Out New Alerts for Community Notes on
2/22/2023 6:14:29 PM
Feb. 22 - Walmart sells Moosejaw to Dick’s | Nike digital chief exits
Nike's chief digital information officer exits; Target plans $100M investment to expand next-day delivery; Luxury demand strong amid consumer weakness; Shrink takes a bite out of TJX margins,