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9/20/2021 1:24:28 PM
Performance marketers need to learn brand marketing
Why? Everyone is, once again, doing the same things. Hey there, Why do performance marketers need to learn brand marketing? As practitioner in the Brand Marketing Minidegree, Phil Nottingham
9/25/2021 1:24:27 PM
Last chance to get all free bonuses, the party ends tomorrow
Enroll to the Brand Marketing Minidegree for 4 free bonuses Hey there, As you probably know by now, our Brand Marketing Minidegree was launched this week. We're still super stoked. Today is
9/24/2021 1:24:26 PM
Stand out in the “sea of sameness”
And get some CXL swag Hey there, Sadly, most companies have table-stakes arguments to sell and promote their services contributing to a big “sea of sameness”. The differentiation comes from
9/23/2021 1:24:27 PM
Turn your connections into a powerful online community
The single best way to scale up your business Hey there, It doesn't matter your specialty. Analyst, SEO specialist, product, growth, content. The modern day marketer needs to be able to
10/1/2021 4:04:30 PM
90% that never made it.
90% of people who start an online course… Never finish it. Want to hear a not-so-fun statistic? Around 90% of people who start an online course… Never finish it. Why? Because people inevitably
5/26/2022 12:04:27 PM
Articulate yourself
Your host today is Peep Laja, Founder at CXL Become the best-articulated version of yourself. Nikos Koulis is a world-famous jewelry designer. When he got started, he was like most others in his field
6/23/2022 12:24:36 PM
What are you trading off?
Your host today is Peep Laja, Founder at CXL Strategy is about choices and tradeoffs, yet most never even consider alternatives to the status quo. Strategic discussions and planning require
10/20/2022 12:04:27 PM
Tell your story right away
Your host today is Peep Laja, Founder at CXL After seeing hundreds of message testing results for SaaS home pages, one thing is becoming clear: people really want you to get to the point. If you take
11/24/2022 1:14:28 PM
Kick layoffs in the b*lls
Your host today is Merritt Aho, CEO at CXL Let's give corp layoffs a swift kick to the balls. If you want to help others, share this. If you're a marketer and want some help, this is for you.
1/20/2023 5:54:52 AM
Positioning fundamentals
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.
1/26/2023 1:04:29 PM
How to make $15k + a ton of buzz in 60 minutes
TODAY'S HOST Neal O'Grady, Co-Founder at Demand Curve Social pressure sells. Combine it with time pressure, and it's as desirable as water at Burning Man. We sold out the early bird sale
1/5/2023 1:04:28 PM
Combating rising CAC
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has
11/10/2022 1:04:30 PM
Ineffective message = Miscommunication
Your host today is Peep Laja, Founder at CXL “The single biggest problem with communication is the illusion that it has taken place.” - B. Shaw The more I'm around, the more I see how profound this
11/3/2022 12:04:28 PM
Selling differentiation VS selling category
Your host today is Peep Laja, Founder at CXL How to decide how much to focus on your differentiation (eg "the only one built for X use case in Y market") vs selling the category (eg "do
5/31/2023 11:47:01 AM
CRO Minidegree: An announcement
Act fast to join our elite squad of marketers CXL's Conversion Optimization Minidegree has been the gold standard qualification for those looking to move up in the competitive but lucrative
6/2/2023 2:04:26 PM
The Gold Standard Qualification
If you want a serious marketing qualification that opens career doors, without high fees and years of study, CXL Minidegrees are the gold standard. But you need to act quickly to join our elite squad.
10/27/2022 12:04:29 PM
How to order your pricing plans
Your host today is Peep Laja, Founder at CXL How to order pricing plans on your pricing page? Default to putting your most expensive plan on the left. (If you have the volume to test it, obviously test
10/6/2022 3:44:26 PM
Ok we messed up
Your host today is Ognjen Bošković, Growth Lead at CXL ...and he messed up today's email (a few broken links). On a launch day. So here's another one with the right links. In ecommerce,
6/22/2023 1:14:30 PM
New Course: SEO Testing with Logan Bryant
Want to stop traffic stagnation? Start doing SEO Testing. Our new course, Growth-Focused SEO Testing, is the ultimate training for: SEO practitioners looking for fresh, new tactics that pay back