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4/8/2022 3:14:28 PM
April 8 - Advertisers shift strategies as cookie deprecation looms | Logitech seeks to empower creators
Campaign Trail: Logitech for Creators fosters community in debut brand platform; Tito's Vodka distills AR packaging to mark 25th birthday; Google is ready to test Topics, but advertisers remain
4/11/2022 3:04:29 PM
April 11 - Absolut's hybrid approach for Coachella | Influencers push IHOP's PanCoins
IHOP opens International Bank of Pancakes with sunny influencer push; Baskin-Robbins scoops up brand refresh; Walmart preps mealtime inspiration with shoppable Snapchat lens; Campaign Trail: Logitech
4/23/2022 6:14:33 PM
Weekender: Campaign Trail: Veuve Clicquot savors small moments and 250 years
Signup | Forward Marketing Dive Weekender April 23, 2022 | A roundup of this week's most read stories Sitecore BROUGHT TO YOU BY — Sitecore Explore the customer data marketplace Learn about the
4/25/2022 3:14:27 PM
April 25 - Degree boosts inclusivity with metaverse marathon | Taco Bell takes drag brunch on tour
Taco Bell takes drag brunch on tour at Cantina locations; Campaign Trail: Veuve Clicquot savors small moments and 250 years; Spot Pet Insurance employs Cameo for star-studded campaign View online |
4/22/2022 3:34:27 PM
April 22 - AB InBev appoints new global CMO | Veuve Clicquot emphasizes small moments
Campaign Trail: Veuve Clicquot savors small moments and 250 years; Snap's ad business challenged as global chaos adds to Apple headwinds; NBA and Google gamify playoffs with virtual app experience;
5/23/2022 3:44:28 PM
May 23 - Gucci opens gaming academy | TikTok allows brands to crowdsource content
TikTok's new ad product lets brands crowdsource content; Nextbite exec dishes on how operators can make virtual brands successful; Noodles & Co. gamifies mobile rewards to boost loyalty;
5/21/2022 6:14:27 PM
Weekender: Campaign Trail: C4 Energy taps into Kevin Hart's versatility
Signup | Forward Marketing Dive Weekender May 21, 2022 | A roundup of this week's most read stories StackAdapt BROUGHT TO YOU BY — StackAdapt Cross-Channel Advertising Webinar Tune into How to
6/18/2022 6:14:32 PM
Weekender: Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
Signup | Forward Marketing Dive Weekender June 18, 2022 | A roundup of this week's most read stories Semrush BROUGHT TO YOU BY — Semrush Grow Your Small Business Online What happens when
6/21/2022 3:24:31 PM
June 21 - Nerf's amorphous mascot makes a splash | Kellogg to split into 3 companies
Kellogg splitting into 3 companies; Why Heineken is ramping up investment in consumer experiences; Wendy's streamlines national-to-local social advertising with Tiger Pistol; Social media ad growth
7/15/2022 3:25:24 PM
July 15 - Chris Meloni strips down for Peloton | Eos normalizes all shaving
Campaign Trail: Eos normalizes all types of shaving from 'treasure trails' to 'toe toupées'; Marketing in 2022: H1 by the numbers; Marriott's Moxy Hotels gamifies hospitality with
8/26/2022 2:54:27 PM
Aug. 26 - Instacart adds star power to cart with Lizzo | NerdWallet targets financial feet-draggers
Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters; Johnnie Walker drafts Lilly Singh to fight for women's leadership; Uber e-commerce partnership supports
8/27/2022 6:14:31 PM
Weekender: Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters
Signup | Forward Marketing Dive Weekender Aug. 27, 2022 | A roundup of this week's most read stories Semrush BROUGHT TO YOU BY — Semrush Marketers Like You Crush it with Semrush Execute your
9/23/2022 3:04:29 PM
Sept. 23 - Apple Music signs as Super Bowl Halftime sponsor | Kraft reaches out to mayo lovers
Campaign Trail: Kraft wants mayo lovers to let their freak flags fly; Drizly offers another round of ad solutions for brands; E-commerce apps lose pandemic luster View online | Signup | Forward
9/24/2022 6:14:26 PM
Weekender: Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
Signup | Forward Marketing Dive Weekender Sept. 24, 2022 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID 3 Factors
9/26/2022 3:04:28 PM
Sept. 26 - Sonic’s ad strategy swerves | Walmart taps Roblox to lure Gen Z
Walmart aims to shift Gen Z perceptions with expansive Roblox play; Clorox wipes the slate clean in new brand platform; Campaign Trail: Kraft wants mayo lovers to let their freak flags fly View online
10/7/2022 3:24:28 PM
Oct. 7 - McDonald’s adult Happy Meals burden staff | Jersey Mike’s recruits Danny DeVito
Campaign Trail: Jersey Mike's Subs serves up authenticity with Danny DeVito; Instagram follows TikTok with enhanced ad formats and tools; Lucky Charms joins mobile gaming craze with AR gem hunt;
10/8/2022 6:14:27 PM
Weekender: Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito
Signup | Forward Marketing Dive Weekender Oct. 8, 2022 | A roundup of this week's most read stories BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are
10/21/2022 3:34:27 PM
Oct. 21 - Mercedes electrifies Amazon Prime football strategy | Dietz & Watson summons drag queen witches
Campaign Trail: Dietz & Watson summons 'SandWitch Sisters' in riff on Halloween classic; Snapchat owner braces for cold winter as ad revenue slows; Kroger's retail media guru on CTV
10/24/2022 3:45:12 PM
Oct. 24 - Gillette mixes reality in NFL advertising | Ad spend continues to decline
Ad spend declines for fourth consecutive month in September, report finds; Oreo Thins, Microsoft 365 encourage workers to take a snack break; Subway, Arby's top QSR TV ad impressions in Q3;
12/12/2022 3:54:29 PM
Dec. 12 - 9 campaigns that rose above in 2022 | Starbucks NFT rewards arrive in beta
Starbucks ties NFTs to loyalty program in beta launch; Amazon rolls out TikTok-like shopping feature; Doritos launches #NameThatTriangle social media contest; Campaign Trail: Duracell swaps product
1/20/2023 4:24:31 PM
Jan. 20 - Netflix gives peek at early ad progress | Kraft Mac & Cheese embraces noodle power
Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles; NBA, StellarAlgo team up to streamline fan data across channels; Ad blitz: Tracking every marketing play for Super
1/21/2023 6:14:28 PM
Weekender: Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles
Signup | Forward Marketing Dive Weekender Jan. 21, 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Successfully
1/23/2023 4:34:28 PM
Jan. 23 - M&M’s sidelines spokecandies amid polarizing rebrand | Ad spend forecast to grow as digital shifts
Ad spending forecast to grow 6% in 2023 as digital priorities shift; Gatorade marks Fast Twitch rollout with big game giveaway; Campaign Trail: Kraft Mac & Cheese animates the transformative power
1/9/2023 4:34:28 PM
Jan. 9 - Chipotle revamps rewards | FanDuel makes $10M Super Bowl bet
FanDuel bets big on Gronk in first Super Bowl spot; NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement; Campaign Trail: Why Sport Clips joined the ASMR fan club; Ad blitz:
2/3/2023 4:14:27 PM
Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile's influence on digital commerce soars, study finds; Ad blitz:
1/6/2023 4:24:41 PM
Jan. 6 - Mercedes-Benz reimagines the nodding dog | Why Sport Clips turned to ASMR
Campaign Trail: Why Sport Clips joined the ASMR fan club; Albertsons pilots Pinterest's LiveRamp-supported clean room; Neutrogena, Nourished use AI to craft customizable 3D printed gummies View
2/4/2023 6:14:30 PM
Weekender: Campaign Trail: Neutrogena lathers up reality TV parody on TikTok
Signup | Forward Marketing Dive Weekender Feb. 4, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences
2/6/2023 4:24:30 PM
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
2/17/2023 3:54:31 PM
Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance
A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic 'This Is SportsCenter' spots; Olay offers Galentine Hotline for the brokenhearted; How social media
2/21/2023 3:24:35 PM
Feb. 21 - How Molson Coors tackles football’s cost, clutter | Do podcasts still have advertising potential?
What a podcasting industry slowdown means for advertisers; Patrón Tequila serves AI-generated cocktails for National Margarita Day; Campaign Trail: ESPN revives iconic 'This Is SportsCenter'
3/3/2023 4:34:28 PM
March 3 - Hershey’s trans-inclusive campaign backlash | Levi’s tells ‘Greatest Story Ever Worn’
Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion; Home Depot takes Kids Workshops to the metaverse on Roblox; Do Meta, Snap's new AI bets signal a social
12/10/2022 6:24:34 PM
Weekender: Amazon rolls out TikTok-like shopping feature
Signup | Forward Marketing Dive Weekender Dec. 10, 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on
12/9/2022 4:14:26 PM
Dec. 9 - Disney+‘s ad- supported plan | Duracell powers nostalgia
Campaign Trail: Duracell swaps product focus for emotionally led holiday ads; Captain Morgan creates larger-than-life statues of NFL superfans; Avocados from Mexico returns to Super Bowl with 'good
3/6/2023 4:25:28 PM
March 6 - Nissan brings TikTok Now to March Madness | Media agencies sign on to JIC
Media agencies sign on as JIC sets cross-platform baseline; Elf Cosmetics pens new song in big bet on O Face lipstick; Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in
11/7/2022 4:24:31 PM
Nov. 7 - Pacsun’s metaverse-heavy holidays | Miller Lite creates festive Tree Keg Stand
Miller Lite taps into the holidays with Tree Keg Stand; Asics latest Web3 play features tie-up with Solana Pay; Campaign Trail: Why Ardbeg released a comic anthology; Real estate marketer Rent. creates
11/5/2022 6:14:28 PM
Weekender: Campaign Trail: Why Ardbeg released a comic anthology
Signup | Forward Marketing Dive Weekender Nov. 5, 2022 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of
11/4/2022 3:24:28 PM
Nov. 4 - Twitter brand exodus predates Musk takeover | Ardbeg’s intergalactic graphic novel
Campaign Trail: Why Ardbeg released a comic anthology; Microsoft displaces Amazon as second most valuable brand, study says; Drizly rebrands to focus on gift-giving and e-commerce; How brands can
10/10/2022 3:34:26 PM
Oct. 10 - Marvel, DoorDash comic book celebrates drivers | What TikTok’s BeReal lookalike says for marketers
Let's get real: What TikTok's BeReal lookalike means for marketers; Vizzy serves up pickleball sponsorship as niche sport grows; Marketers ramp up promotions to curb expected holiday lows,