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4/6/2022 2:04:28 PM
Shopify Dispatch Issue #341 - More organic traffic, Predicting customer spending
Shopify Dispatch Issue #341 - April 6th, 2022 Full video: More organic traffic without fighting for rankings - A Shopify Meetup Ilana Davis shares her presentation about growing organic traffic with
4/27/2022 2:04:27 PM
Shopify Dispatch Issue #344 - Download your original images from Shopify
Shopify Dispatch Issue #344 - April 27th, 2022 Original Image Download A minor update from Shopify but still useful. You can now download the original, full-resolution images you uploaded to Shopify in
5/25/2022 2:04:27 PM
Shopify Dispatch Issue #348 - Customer and Merchandise development, Ecommerce conversion rates
Shopify Dispatch Issue #348 - May 25th, 2022 Player Development Kevin Hillstrom relates pickleball training to customer and merchandise development. Much of ecommerce is learning how to do things just
6/22/2022 2:04:28 PM
Shopify Dispatch Issue #352 - Shopify admin improvements
Shopify Dispatch Issue #352 - June 22nd, 2022 A More Powerful, Approachable Shopify Admin Experience Shopify's improving how you use their admin panel. Apps are now accessed with a different UI,
6/29/2022 2:14:30 PM
Shopify Dispatch Issue #353 - Shopify Editions Summer 2022, Multiple discounts
Shopify Dispatch Issue #353 - June 29th, 2022 Shopify Editions Summer 2022 Shopify's rolled up their past few months of releases along with some new ones into a magazine-style page called Editions
7/27/2022 2:04:28 PM
Shopify Dispatch Issue #357 - Shopify layoffs, DTC marketing
Shopify Dispatch Issue #357 - July 27th, 2022 Changes to Shopify's team The big news from Shopify this week is a 10% layoff across the company. DTC Marketing: Top Channels, Trends, and Best
8/24/2022 2:04:28 PM
Shopify Dispatch Issue #361 - Transactional emails, Refund orders permission added
Shopify Dispatch Issue #361 - August 24th, 2022 5 Keys to Better Transactional Emails Transactional emails like your order confirmation email can be used to help build customer loyalty. Carolyn Nye
9/21/2022 2:04:27 PM
Shopify Dispatch Issue #365 - Shopify international, What do the metrics say
Shopify Dispatch Issue #365 - September 21st, 2022 Commerce without borders Shopify has released an update to their Markets featured called Markets Pro as well as releasing a new translation app. These
10/5/2022 2:04:35 PM
Shopify Dispatch Issue #367 - Acquisition vs loyalty
Shopify Dispatch Issue #367 - October 5th, 2022 Acquisition vs loyalty Kevin Hillstrom wrote a set of articles on acquisition-vs-loyalty that fit well together. First, you need to figure out what mode
10/19/2022 2:04:29 PM
Shopify Dispatch Issue #369 - Shopify Tax, Shopify abandonment automation
Shopify Dispatch Issue #369 - October 19th, 2022 Introducing Shopify Tax: Taking the Stress Out of Sales Tax Shopify has released Shopify Tax to calculate and collect the specific sales taxes required
10/26/2022 2:14:59 PM
Shopify Dispatch Issue #370 - Discounting, Future of personalization
Shopify Dispatch Issue #370 - October 26th, 2022 Discounts and Promotions Kevin Hillstrom writes about how discounts are a tax you pay for being unremarkable and how you can get trapped by them. The
11/23/2022 3:04:27 PM
Shopify Dispatch Issue #374 - Feedless Google Merchant Center, Shipping damages
Shopify Dispatch Issue #374 - November 23rd, 2022 Show your products on Google's Shopping tab without a feed Google's been providing more options for using Google Shopping without a data feed.
11/16/2022 3:04:26 PM
Shopify Dispatch Issue #373 - Shopify B2B
Shopify Dispatch Issue #373 - November 16th, 2022 Bit of a light week in Shopify-land. Noticeable change from prior years at this time when there was a ton of valuable content to dig through. B2B Sales
12/21/2022 3:04:26 PM
Shopify Dispatch Issue #378 - Price resistance, SEO maintenance
Shopify Dispatch Issue #378 - December 21st, 2022 Price Point Resistance With increasing costs and prices, long-term customers will defect if prices increase too much. Kevin Hillstrom shares an example
12/16/2022 9:25:09 AM
Shopify Dispatch Issue #377 - Sale filter, Merchandise categories
Shopify Dispatch Issue #377 - December 14th, 2022 Consider Having a "Sales" or "Deals" Filter-Based Category (32% Don't or Have Implementation Issues) Edward Scott at Baymard
1/20/2023 6:44:54 AM
Shopify Dispatch Issue #381 - Better Shopify Flow automation, AOV changes
Shopify Dispatch Issue #381 - January 11th, 2023 The next big evolution of Shopify Flow is here Warren Pamukoff writes about Shopify Flow improvements including scheduling, data actions (eg get order
1/25/2023 3:04:27 PM
Shopify Dispatch Issue #383 - Backup shipping rate, Developing product interest
Shopify Dispatch Issue #383 - January 25th, 2023 Improved backup shipping rates to avoid blocked checkouts Shopify can now display backup shipping rates in checkout if your primary shipping app is too
1/20/2023 3:15:25 AM
Shopify Dispatch Issue #382 - SEO for new products, Commerce trends
Shopify Dispatch Issue #382 - January 18th, 2023 Google Messes Up New Items Within A Category Kevin Hillstrom writes about how Google will tend to favor your older products which makes it more
2/1/2023 3:04:28 PM
Shopify Dispatch Issue #384 - Shopify pricing changes, How you sell the product
Shopify Dispatch Issue #384 - February 1st, 2023 Changes to Shopify's 2023 Plan Pricing The big news of the week is changes to Shopify's pricing with increases of around 30% to every plan.
1/4/2023 3:04:29 PM
Shopify Dispatch Issue #380 - Shopify Commerce Components, Looking at 2023
Shopify Dispatch Issue #380 - January 4th, 2023 Welcome to the new year. Introducing Commerce Components by Shopify Shopify has created a new enterprise offering called Commerce Components. It's
2/8/2023 3:04:26 PM
Shopify Dispatch Issue #385 - Self-service returns, New customer accounts
Issue #385 - February 8th, 2023 How to ace returns management with Shopify Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of
2/17/2023 8:15:16 AM
Shopify Dispatch Issue #386 - Shopify Winter '23 Edition
Issue #386 - February 15th, 2023 Shopify's Winter '23 Edition The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements,
2/22/2023 3:04:28 PM
Shopify Dispatch Issue #387 - Merchandise solar system, Grow repeat buyers
Issue #387 - February 22nd, 2023 Merchandise/Category Solar System Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other. 9 Ways to Grow
12/28/2022 3:04:28 PM
Shopify Dispatch Issue #379 - Rough sales in 2022
Shopify Dispatch Issue #379 - December 28th, 2022 Sales may be rough but you're not alone Ilana Davis writes about how 2022 might seem rough but it's really just pressing the reset button to
3/1/2023 3:34:28 PM
Shopify Dispatch Issue #388 - Buying preferences, Apps losing theme editing
Issue #388 - March 1st, 2023 Online / Store Relationships Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account
3/8/2023 3:34:26 PM
Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links
Issue #389 - March 8th, 2023 Loyalty Program Expectations Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program
12/7/2022 3:04:27 PM
Shopify Dispatch Issue #376 - Impact of discounting, 2022 holiday sales report
Shopify Dispatch Issue #376 - December 7th, 2022 Longer-Term Impact of Discounting Today Kevin Hillstrom gives an example about how discounting today will shape your customer's behavior in the
3/22/2023 2:34:45 PM
Shopify Dispatch Issue #391 - Long-term impact of product problems
Issue #391 - March 22nd, 2023 What Harms You Today Harms You Tomorrow Kevin Hillstrom writes about how introducing a set of under-performing products can end up hurting your store for years to come,
3/16/2023 2:59:58 PM
Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS
Issue #390 - March 15th, 2023 Connect Google Analytics 4 with Shopify Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4. Easily Extend
3/29/2023 2:34:27 PM
Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel
Issue #392 - March 29th, 2023 Price / Customer Tradeoff Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term.
11/30/2022 3:04:32 PM
Shopify Dispatch Issue #375 - Black Friday results, Chicken efficiency
Shopify Dispatch Issue #375 - November 30th, 2022 Shopify Black Friday and Cyber Monday early reports From Shopify's company news, it looks like Black Friday and the Black Friday through Cyber
4/5/2023 2:35:38 PM
Shopify Dispatch Issue #393 - Send gift cards from Dawn, Dynamic data for blogs
Issue #393 - April 5th, 2023 Send gift cards directly to the recipient, and include a message Shopify's Dawn theme now has the ability to send gift cards to the recipient with a message. It's
4/19/2023 2:34:28 PM
Shopify Dispatch Issue #395 - Should you sell on Amazon, Full-funnel product pages
Issue #395 - April 19th, 2023 The Realities of Selling on Amazon: A Practical Guide for Founders Courtney Goudswaard breaks down the pros, cons, and costs for selling on Amazon. It's very well
4/19/2023 7:24:44 AM
Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes
Issue #394 - April 12th, 2023 Investing Marketing Dollars Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at
4/26/2023 3:24:41 PM
Shopify Dispatch Issue #396 - Shopify Bill Pay, Collection list performance
Issue #396 - April 26th, 2023 Introducing Shopify Bill Pay: Pay Any Business, Any Way You Want Shopify has integrated with Melio to offer the ability to pay bills within Shopify. While an interesting
11/10/2022 11:44:55 AM
Shopify Dispatch Issue #372 - Shopify Forms, SEO collection pages
Shopify Dispatch Issue #372 - November 9th, 2022 Introducing Shopify Forms: Grow Your Marketing List, for Free Shopify's released a new app for creating opt-in forms to collect subscribers and
5/3/2023 2:34:30 PM
Shopify Dispatch Issue #397 - Shopify Benchmarks, Data profiling
Issue #397 - May 3rd, 2023 Compare Data to Stores Like Yours with Benchmarks Shopify has released the ability to benchmark some of your metrics against other stores. It's a very limited set of
11/2/2022 2:04:30 PM
Shopify Dispatch Issue #371 - Shopify and Google
Shopify Dispatch Issue #371 - November 2nd, 2022 A Bigger and Better Shopify Audiences, now available with Google Shopify Plus stores can now connect Shopify Audiences to Google Ads. I don't know
5/17/2023 2:34:29 PM
Shopify Dispatch Issue #399 - Shopify to optimize emails, Entrepreneurship index
Issue #399 - May 17th, 2023 Optimize email send times and subject lines with Shopify Magic Shopify Magic (their Chat GPT AI) can now create email subject lines and optimize the email send time. Like
5/24/2023 2:35:27 PM
Shopify Dispatch Issue #400 - Custom email templates in Shopify, Rebuy rate boosts
Issue #400 - May 24th, 2023 Welcome to the big 4-oh...-oh issue of Shopify Dispatch. Create and save custom templates in Shopify Email If you're using Shopify Email, you can now create your own
5/12/2023 7:30:03 AM
Shopify Dispatch Issue #398 - Shopify layoffs, Big asset file changes
Issue #398 - May 10th, 2023 Shopify: Important team and business changes The big news this week is Shopify laying off 20% of their employees and selling off Shopify Logistics less than a year after
5/31/2023 2:36:06 PM
Shopify Dispatch Issue #401 - Email marketing, More customers are better
Issue #401 - May 31st, 2023 eCommerce Email Marketing: The Complete Guide Patrick Rauland wrote a guide on how ecommerce stores can use email marketing. Just remember, you don't have to jump
10/12/2022 2:28:38 PM
Shopify Dispatch Issue #368 - Gross margin, Merge customers in Shopify
Shopify Dispatch Issue #368 - October 12th, 2022 Gross Margin Dollars Kevin Hillstrom writes about how important gross margin is and how you can keep it high by building an organic marketing channel.
6/20/2023 7:15:03 AM
Shopify Dispatch Issue #403 - Shopify marketing automations, Quick answers
Issue #403 - June 14th, 2023 Level Up Your Marketing Automations: Ezra Firestone's Expertise in New Templates Desirae Odjick shares three automated email marketing campaigns you can build in
6/21/2023 2:34:27 PM
Shopify Dispatch Issue #404 - Reviews in Google Search/Shopping, Fulfill faster
Issue #404 - June 21st, 2023 Getting your reviews in Google Shopping and Google Search Showing your product reviews in Google Search and Google Shopping can be a big boost to traffic and conversions.
6/12/2023 2:57:12 AM
Shopify Dispatch Issue #402 - Inventory forecasting, Shopify AI for support questions
Issue #402 - June 7th, 2023 Inventory Forecasting Explained: How to Never Run Out of Stock Again Patrick Mulligan writes about how to forecast inventory to prevent stockouts. It can be complicated
6/28/2023 2:34:50 PM
Shopify Dispatch Issue #405 - Shop Pay for non-Shopify, Business warning signs
Issue #405 - June 28th, 2023 Shop Pay will be available to enterprise retailers not on Shopify Shopify will be opening up Shop Pay for non-Shopify stores. While this won't matter for Shopify