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5/10/2022 10:14:26 AM
WTF is dunning?
Passive churn accounts for anywhere from 20-60% of a publisher's total churn base in any given period, per media and tech consultant. May 10, 2022 Publishers have been on a crucial hunt for
5/24/2022 10:14:27 AM
Inside Bloomberg Media’s regional expansion plan into an economically uncertain U.K.
Almost every downturn presents an opportunity to take advantage of change and win —even for publishers. For Bloomberg Media, that opportunity is to become a bit more mainstream. May 24, 2022 Almost
7/19/2022 10:14:31 AM
WTF is MER?
As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. July 19, 2022 As marketers adapt to new data
7/26/2022 10:14:27 AM
The Rundown: Singtel offloads Amobee to Tremor
Tremor International has entered into a $239 million deal to purchase Amobee from Singtel that will likely close in the coming weeks, and ends months long search. July 26, 2022 Tremor International has
10/25/2022 10:14:28 AM
Why some of the largest publishers are breaking up with ad tech middlemen
The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up
1/10/2023 11:14:27 AM
How ad tech CEOs ride out a recession, according to Ogury's new CEO
Former Criteo exec Geoffroy Martin outlines his vision for Ogury now that he's at the helm as CEO. January 10, 2023 PRESENTED BY How ad tech CEOs ride out a recession, according to Ogury's new
1/3/2023 11:14:28 AM
In graphic detail: the rise of Amazon and Apple in adland
Big Tech's most potent forces are on the rise but still some way off the duopoly. January 03, 2023 In graphic detail: the rise of Amazon and Apple in adland Big Tech's most potent forces are on
2/21/2023 11:14:31 AM
How Reset Digital's new programmatic marketplace aims to help Black-owned newspapers sustainably grow
Reset Digital's CEO Charles Cantu discusses how his company is working with the NNPA to build a new revenue stream for Black-owned publications. February 21, 2023 How Reset Digital's new
12/13/2022 11:24:31 AM
Here are the 2022 global media rankings by ad spend: Google, Facebook remain dominant -- Alibaba, ByteDance in the mix
Despite the headlines, emergent players such as Apple and Microsoft still trail the triopoly and China's digital giants. December 13, 2022 Here are the 2022 global media rankings by ad spend:
3/21/2023 10:14:29 AM
Will generative AI help publishers save and make money?
Also: Marketers' preparations amid potential TikTok ban
3/14/2023 10:14:28 AM
YouTube Shorts' revenue share is actually costing creators
Also: Silicon Valley Bank's impact on marketers
11/29/2022 11:14:33 AM
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is
11/15/2022 11:14:28 AM
Could BeReal be the first successful social media channel to grow without ad support?
Knowing when to introduce ads is the key to growth — or demise — among social networks. November 15, 2022 Could BeReal be the first successful social media channel to grow without ad support? Knowing
11/8/2022 10:04:26 AM
Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to the polls today
This campaign season, advertisers have been spending more to reach people across CTV devices. November 08, 2022 Drama-packed midterm showdown sees sharp political ad uptick for CTV as voters head to
5/30/2023 10:14:50 AM
Two years in, Bose's first CMO outlines his plan for the brand
It took a minute, but Bose is enjoying the benefits of having a CMO for the first time. May 30, 2023 Two years in, Bose's first CMO outlines his plan for the brand It took a minute, but Bose is
10/11/2022 10:14:26 AM
TikTok continues to be a brand marketer darling despite its geopolitical dramas
The tensions over the app haven't boiled over enough for marketers to steer clear of it, that's for sure. October 11, 2022 TikTok continues to be a brand marketer darling despite its
6/6/2023 10:15:10 AM
ANA parts ways with PwC in its ongoing transparency project
Also: Culture Brands' work to help brands uplift, empower stories for African Americans