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5/26/2022 10:14:27 AM
'This is one thing that we all should be holding hands and charging towards': How Pinterest's Zeny Shifferaw is creating space for underrepresented creators
As the creator economy continues to explode, Pinterest's Zeny Shifferaw works to ensure there's a seat at the table for marginalized communities. May 26, 2022 As the creator economy continues
6/23/2022 10:14:29 AM
Omnicom wraps its Cannes e-commerce blitz with Kroger Precision Marketing deal
Kroger will feed its stock-on-shelf data sets on a daily basis to the Omni marketing orchestration platform that underpins all Omnicom agencies. June 23, 2022 Kroger will feed its stock-on-shelf data
7/28/2022 10:14:28 AM
'I highly doubt this is the last deadline': Why Google's daunting balancing act leaves the cookie's fate open-ended
Google confirms (another) delay of its planned cookie-cull, this time until 2024. July 28, 2022 Google confirmed what many have speculated: it will further delay phasing out third-party cookies in its
8/25/2022 10:14:28 AM
Dispo hopes to stand out with photo as social media giants compete with video
Since relaunching last summer, Dispo has continued to focus on photography while most other apps increasingly invest in video. August 25, 2022 Since relaunching last summer, Dispo has continued to
11/17/2022 11:14:27 AM
How the FTX crash reveals the esports industry's crypto partnership problem
As the crypto industry continues to buckle, esports companies might be wise to take cues from the traditional sports industry's response to the fracas. November 17, 2022 How the FTX crash reveals
1/20/2023 6:04:44 AM
How to pick an identifier to navigate the ad industry's cookieless future
Advertisers are navigating identity solutions — or as some call it: 'emperor's new clothes' January 12, 2023 How to pick an identifier to navigate the ad industry's cookieless future
1/5/2023 11:14:26 AM
TikTok has matured, but there’s still room to experiment
Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans January 05,
3/23/2023 10:14:28 AM
Canva, Adobe bring generative AI race into brand design
Also: What to expect at the Digiday Publishing Summit
12/1/2022 11:14:27 AM
Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
6/1/2023 10:26:15 AM
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses. June 01, 2023 'Not the future':
10/27/2022 10:14:28 AM
Amazon places its data clean room at the center of its adland charm offensive
Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business. October 27, 2022 Amazon places its data clean room at the center of
10/13/2022 10:14:28 AM
A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era
Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR
6/29/2023 10:15:21 AM
Programmatic ads pose new brand risks in generative AI boom
Also: Transparency woes mount amid Google's antitrust pressures