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1/30/2023 4:34:27 PM

Jan. 30 - Molson Coors, DraftKings raise Super Bowl ad stakes | A TV ad measurement reckoning?

Has TV ad measurement's day of reckoning finally arrived?; Busch Light enlists Sarah McLachlan for Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; Snap makes latest
1/31/2023 4:54:30 PM

Jan. 31 - Marketing industry draws battle lines over data privacy, retail media

Many brands are 'reluctant buyers' of ads on retail media networks; Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII; Ad blitz: Tracking every marketing play for Super
2/1/2023 4:24:30 PM

Feb. 1 - Can ChatGPT revolutionize advertising? | Starry becomes official soft drink of NBA, WNBA

PepsiCo's new Starry brand named official soft drink of NBA, WNBA; Disney sells out ad time for NHL All-Star events; Ad blitz: Tracking every marketing play for Super Bowl LVII; Agencies,
2/2/2023 4:15:42 PM

Feb. 2 - Meta revenue declines for third straight quarter | GM, Netflix strike EV partnership

General Motors, Netflix team for strategic alliance around EVs; Propel Fitness Water's new look emphasizes Gatorade connection; ChatGPT might change advertising — but it won't revolutionize it;
2/3/2023 4:14:27 PM

Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile's influence on digital commerce soars, study finds; Ad blitz:
2/4/2023 6:14:30 PM

Weekender: Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Signup | Forward Marketing Dive Weekender Feb.​ 4,​ 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences