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5/25/2022 6:14:27 PM
Report: The state of CTV measurement, media and creative
Following a year of experimentation, CTV advertisers face new challenges and opportunities brought about by the growing market and the industry's shift toward more privacy-forward targeting. To
5/26/2022 2:34:27 PM
How advertisers are responding to streaming habit shifts
The rise of connected TV and streaming platforms have caused many to cancel cable subscriptions, with even more planning to do so within the next few years. To understand consumer preferences around
5/23/2022 2:34:27 PM
A crash course in responsible addressable media
The future of addressable media is still being decided as the third-party cookie nears its end. Many of the proposed solutions by internet gatekeepers risk falling short when it comes to efficiency,