Best newsletters and posts about Perfect ECommerce Strategy tag


Messages

11/19/2022 6:04:27 PM

Weekender: Amazon reportedly plans 10K layoffs, with a focus on retail

Signup | Forward Retail Dive Weekender Nov.​ 19,​ 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics 2023 Global Consumer Trends Report We spoke to more than
11/23/2022 7:54:33 PM

How to build a winning e-commerce strategy

Hear from retail experts at Coveo and Ashley Furniture as they discuss how to build a winning e-commerce strategy that pairs AI with the skillsets of a strong merchandising team in this upcoming
11/26/2022 6:14:32 PM

Weekender: Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Signup | Forward Marketing Dive Weekender Nov.​ 26,​ 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on
12/12/2022 6:04:27 PM

Dec. 12 - Wolverine cuts workforce | Why is retail focused on Los Angeles?

Wolverine Worldwide lays off workers, could shed Keds, Wolverine Leathers; Los Angeles garment supplier cited for failure to pay workers; Lids' new store concept focuses on product drops; How
12/19/2022 4:24:31 PM

Dec. 19 - Tracking every ad of Super Bowl LVII | NYX brings makeup to Roblox’s iHeartLand

NYX launches new makeup collection on Roblox; Social media ad spend vulnerable as trust declines further, survey finds; What this year's World Cup says about marketing amid political strife View
12/21/2022 4:24:28 PM

Dec. 21 - YouTube in talks for NFL Sunday Ticket | Digital ad spend enters negative territory

Digital ad spend in November declined for first time since 2020; NBA Entertainment signs with Horizon's new sports experience practice; Snap, Minibeats bring musical interactivity to AR View online
12/20/2022 4:34:26 PM

Dec. 20 - Budweiser celebrates with Argentina | Tumblr launches livestreaming feature

Tumblr launches livestreaming to capture bigger share of creator market; Consumer support for ads in streaming services remains solid, study finds; Ad blitz: Tracking every marketing play for Super
12/24/2022 6:14:28 PM

Weekender: Budweiser helps Argentina celebrate win with World Cup packs

Signup | Forward Marketing Dive Weekender Dec.​ 24,​ 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our
12/16/2022 9:15:24 AM

Dec. 14 - What lies ahead for Revlon? | Joann swings to a loss

Your merchandise was made in a sweatshop. Now what?; Joann reports third quarter loss, suspends dividend; The Honest Company hires Amazon vet as new CEO; NRF expects nearly 160M holiday shoppers to
12/16/2022 9:04:29 AM

Dec. 15 - Twitter Shuts Down Revue Newsletter Platform Following ‘Twitter Files’ Response from Former CEO

Snapchat Touts the Rising Value of AR for Promotions; Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers; YouTube Tests New Emoji Reactions Within Live Streams
1/20/2023 4:24:31 PM

Jan. 20 - Netflix gives peek at early ad progress | Kraft Mac & Cheese embraces noodle power

Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles; NBA, StellarAlgo team up to streamline fan data across channels; Ad blitz: Tracking every marketing play for Super
1/21/2023 6:14:28 PM

Weekender: Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles

Signup | Forward Marketing Dive Weekender Jan.​ 21,​ 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Successfully
1/23/2023 6:24:57 PM

Jan. 23 - Levi’s taps new digital chief | Vince appoints new CFO

Levi Strauss hires Nordstrom vet as chief digital officer; Walmart launches dedicated e-commerce site for businesses; What retailers can expect from consumers this year; Vince promotes from within to
1/24/2023 5:54:30 PM

Jan. 24 - Serta Simmons files Ch. 11 | New CEOs at Dollar Tree, Michael Kors

Dollar Tree names former Dollar General exec Rick Dreiling CEO; Versace exec to take on CEO post at Michael Kors; H&M transforms Williamsburg store to showcase athletic collection; JanSport
1/25/2023 6:04:27 PM

Jan. 25 - Walmart bumps hourly pay | Layoffs at HBC’s digital spinoffs

Walmart to raise hourly wages; E-retailers Saks, Saks Off 5th, The Bay resort to layoffs amid turmoil in tech; Amazon doubles down on generic drugs with new RxPass subscription; How a Black Friday
1/26/2023 6:14:27 PM

Jan. 26 - The RealReal names new CEO | Levi’s: Skinny jeans are not dead

The RealReal taps Neiman Marcus vet as CEO; Ralph Lauren vet named president of West Elm; Levi's CEO: 'The skinny jean is not going anywhere'; How Lego transformed after the pandemic View
1/20/2023 3:35:02 AM

Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators

How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |
1/27/2023 6:14:42 PM

Jan. 27 - Bed Bath & Beyond defaults on loan | Layoffs continue to hit retail

As it inches toward bankruptcy, Bed Bath & Beyond defaults on loan; Hasbro slashes global workforce amid challenging consumer environment; Foot Locker to cut corporate roles, wind down Sidestep
1/20/2023 3:15:12 AM

Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway

Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay's and Brazilian superstar Anitta power campaign
1/28/2023 6:14:30 PM

Weekender: 8 DTC retail trends to watch in 2023

Signup | Forward Retail Dive Weekender Jan.​ 28,​ 2023 | A roundup of this week's most read stories Retail Dive's studioID BROUGHT TO YOU BY — Retail Dive's studioID Future-Proof Your
1/20/2023 2:55:20 AM

Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan

Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests
1/30/2023 4:34:27 PM

Jan. 30 - Molson Coors, DraftKings raise Super Bowl ad stakes | A TV ad measurement reckoning?

Has TV ad measurement's day of reckoning finally arrived?; Busch Light enlists Sarah McLachlan for Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; Snap makes latest
1/31/2023 4:54:30 PM

Jan. 31 - Marketing industry draws battle lines over data privacy, retail media

Many brands are 'reluctant buyers' of ads on retail media networks; Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII; Ad blitz: Tracking every marketing play for Super
2/1/2023 4:24:30 PM

Feb. 1 - Can ChatGPT revolutionize advertising? | Starry becomes official soft drink of NBA, WNBA

PepsiCo's new Starry brand named official soft drink of NBA, WNBA; Disney sells out ad time for NHL All-Star events; Ad blitz: Tracking every marketing play for Super Bowl LVII; Agencies,
2/2/2023 4:15:42 PM

Feb. 2 - Meta revenue declines for third straight quarter | GM, Netflix strike EV partnership

General Motors, Netflix team for strategic alliance around EVs; Propel Fitness Water's new look emphasizes Gatorade connection; ChatGPT might change advertising — but it won't revolutionize it;
1/7/2023 6:14:31 PM

Weekender: Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

Signup | Forward Marketing Dive Weekender Jan.​ 7,​ 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Reach In-Car
2/3/2023 4:14:27 PM

Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile's influence on digital commerce soars, study finds; Ad blitz:
1/6/2023 4:24:41 PM

Jan. 6 - Mercedes-Benz reimagines the nodding dog | Why Sport Clips turned to ASMR

Campaign Trail: Why Sport Clips joined the ASMR fan club; Albertsons pilots Pinterest's LiveRamp-supported clean room; Neutrogena, Nourished use AI to craft customizable 3D printed gummies View
2/4/2023 6:14:30 PM

Weekender: Campaign Trail: Neutrogena lathers up reality TV parody on TikTok

Signup | Forward Marketing Dive Weekender Feb.​ 4,​ 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences
1/5/2023 4:14:26 PM

Jan. 5 - M&M’s flips packaging to uplift women | H&M promotes sustainable fashion on Roblox

H&M centers on sustainability for Roblox activation; Meta, IRI team up to integrate in-store data with social ads; Timex enters Web3 with Bored Ape NFT collaboration; Ad blitz: Tracking every
1/4/2023 4:34:27 PM

Jan. 4 - Martha Stewart gets creative with Tito’s vodka | Nielsen One Ads to debut Jan. 11

Nielsen's cross-platform measurement product sets launch date; Nature Made rejects age-old wellness ploys for New Year's push View online | Signup | Forward Marketing Dive Daily Dive Jan.​ 4,​
1/3/2023 4:14:26 PM

Jan. 3 - Kenan Thompson interns for Old Navy | Chipotle promotes wellness with Snapchat Lens

Chipotle targets Gen Z with wellness Snapchat Lens, menu items; Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women's empowerment in brand
12/29/2022 2:24:36 PM

How to plan a winning e-commerce strategy

Hear from retail experts at Ashley Furniture and Coveo as they discuss how to build a winning e-commerce strategy that pairs AI with the skillsets of a strong merchandising team in this on-demand
12/28/2022 5:24:47 PM

Top Retail Trends of 2022

Rising prices have made shoppers choosey, budget-minded and less loyal — but they're still spending; When activists come for retailers: 7 recent shareholder spats; As inflation bites, retailers cut
12/26/2022 5:24:31 PM

Top Retail News of 2022

Target's new hourly wage will soon be as much as $24; Walmart's store redesign could spell more trouble for department stores; Kohl's has location, partnerships and a savvy CEO: Why isn
12/13/2022 5:44:28 PM

Dec. 13 - Sears Hometown files Ch. 11 | Nike to open Jordan store concept

Sears Hometown files for bankruptcy amid disputes with 'new Sears'; Nike plans first 'World of Flight' Jordan concept; Luxury furniture maker RH acquires two companies; Lord &
12/10/2022 6:24:33 PM

Weekender: VF Corp. CEO departs unexpectedly

Signup | Forward Retail Dive Weekender Dec.​ 10,​ 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics The Ultimate Guide to Customer Journey Mapping Learn to
12/9/2022 6:14:31 PM

Dec. 9 - Lululemon sales up 28% | Amazon debuts TikTok-like shopping feed

Lululemon touts 'biggest day ever' on Black Friday as sales jump 28%; Amazon rolls out TikTok-like shopping feature; Chewy beats on revenue estimates, swings to a profit in Q3; Amazon pilots
12/7/2022 4:14:26 PM

Dec. 7 - Heineken finds success with attention-based metrics | GE’S NYT takeover

GE is sole sponsor of NY Times print edition for a day; Adidas, Snapchat partner for exclusive Bitmoji Fashion Drop View online | Signup | Forward Marketing Dive Daily Dive Dec.​ 7,​ 2022 | Today's
12/6/2022 6:34:28 PM

How to plan a winning e-commerce strategy

Hear from retail experts at Coveo and Ashley Furniture as they discuss how to build a winning e-commerce strategy that pairs AI with the skillsets of a strong merchandising team in this upcoming
12/6/2022 4:24:29 PM

Dec. 6 - Gartner predicts grim 2023 for CMOs | Miller High Life honors a holiday classic

Miller High Life unveils leg lamp beer tower inspired by 'A Christmas Story'; Los Angeles Rams kicks off live in-venue AR app sponsored by SoFi; Ad revenue forecast shrinks for 2023 amid
12/5/2022 4:44:27 PM

Dec. 5 - Keurig Dr Pepper battles controversy | Hotels lean on first-party data for revenue gains

Hotel brands boost revenue after harnessing first-party data, report finds; Disney Advertising enhances clean room capabilities with VideoAmp partnership; An industry in motion: the greatest forces
12/3/2022 6:14:30 PM

Weekender: HelloFresh caters to ‘Elf’ fans with meal kits serving Buddy’s signature dish

Signup | Forward Marketing Dive Weekender Dec.​ 3,​ 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on
12/3/2022 6:14:29 PM

Weekender: Patagonia demands injunction, damages over Gap fleece designs

Signup | Forward Retail Dive Weekender Dec.​ 3,​ 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics 2023 Global Employee Experience Trends Our 2023 report
12/3/2022 6:14:28 PM

Weekender: Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Dec.​ 3,​ 2022 Sign up | Forward Social Media Today's studioID BROUGHT TO YOU BY — Social Media Today's studioID B2B: Retail's Largest Opportunity Today When a transaction goes smooth from
12/2/2022 5:54:28 PM

Dec. 2 - Ulta sales up double digits | Party City reportedly back in creditor talks

Ulta 'uniquely positioned' to weather inflation; 10 of the biggest retail stories in 2022; Party City back in creditor talks amid cash crunch: Bloomberg; 'A mean and cruel supervisor':
12/2/2022 5:04:32 PM

Dec. 2 - YouTube Shares the Top Creators, Clips and Ads of 2022

LinkedIn Announces Expanded Roll-Out of New 'Focused Inbox' Format for InMail; TikTok Announces the Top European TikTok Ads of 2022; Reddit Announces 'Future Tellers' Marketing Insights
12/2/2022 4:34:28 PM

Dec. 2 - YouTube’s best performing ads | AWS Clean Rooms to rollout next year

Amazon attempts to simplify data clean rooms with AWS tools; An industry in motion: the greatest forces shaping marketing in 2022; New Balance unites Snap's AR, voice tech to offer gifting advice
12/1/2022 4:54:27 PM

Dec. 1 - Snapchat Launches New, Voice-Powered AR Experience with New Balance

Twitter Says That its Moderation Policies Have Not Changed in Light of Musk Takeover; 5 Habits and Behaviors of the Best Social Media Managers [Infographic]; Twitter Expands Content Recommendations,
12/1/2022 4:34:29 PM

Dec. 1 - Pepsi promotes ‘dirty soda’ with Lindsay Lohan | Burger King airdrops free Whoppers

Burger King airdrops codes for free whoppers in Times Square; NFL expands Fortnite presence with sponsor Visa; Behind the making of 7-Eleven's retail media network — and what c-store operators can
11/30/2022 4:54:27 PM

Nov. 30 - Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns

Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok; Twitter's Rules Around Speech are Focused on Avoiding Harm, Not Maintaining Control; LinkedIn Company Page Best
11/29/2022 4:34:29 PM

Nov. 29 - TikTok Launches Updated ‘Marketing Partners’ Platform to Help Connect Brands with Promotional Assistance

Elon Musk Picks a Fight with Apple Over App Store Policies and Reduction in Twitter Ad Spend; The State of Search Engine Optimization in 2022: Stats and Trends You Need to Know [Infographic]; Twitter
11/28/2022 3:54:30 PM

Nov. 28 - Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Twitter Launches New Ad Targeting Options, Including Advanced Website Conversion Optimization; Does Posting Memes on Social Help to Increase Traffic to Your Website? [Study]; Social Media is Becoming