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9/18/2021 6:14:29 PM

Weekender: Pacsun enlists TikTok microinfluencers to promote gender-neutral clothing line

Signup | Forward Marketing Dive Weekender Sept.​ 18,​ 2021 | A roundup of this week's most read stories SEMrush BROUGHT TO YOU BY — SEMrush Real-time SEO Writing Assistant Upload your copy, enter
9/17/2021 3:04:29 PM

Sept. 17 - Wonderful Pistachios links with Twitch star | Neutrogena's first TikTok campaign debunks skin myths

Neutrogena debunks skincare myths in first TikTok campaign; Why Planet Fitness went from 16 agencies to one with new AOR Publicis; Honest Co. taps Amazon veteran as new digital chief View online |
9/16/2021 3:34:28 PM

Sept. 16 - Why Planet Fitness went bespoke with Publicis | Just 38% of consumers familiar with 'metaverse'

Just 38% of consumers familiar with 'metaverse' despite growing tech dependence, report finds; Brand loyalty is eroding under supply chain and price pressures, survey finds; As NFL kicks off
9/15/2021 3:24:27 PM

Sept. 15 - Marketers exercise cautious optimism amid NFL kickoff | State Farm mascot cameos in NBA 2K22

State Farm's mascot debuts as first branded character in NBA 2K22; 'We're going back to the drawing board': DTC brands brace for more anti-tracking headaches; Pepsi breaks down
9/14/2021 3:14:27 PM

Sept. 14 - Olay takes on algorithms behind beauty bias | Taco Bell tests Taco Lover's Pass

Taco Bell tests Taco Lover's Pass 1 year after rewards program launch; Stacy's taps Reese Witherspoon's Hello Sunshine to share stories of female founders; Shoppers returning to their
9/13/2021 3:14:28 PM

Sept. 13 - Pacsun promotes gender-neutral line with TikTok microinfluencers | Pepsi reimagines 'Grease' for retro soda flavors

Pepsi reimagines 'Grease' with Doja Cat to debut vintage soda shop flavors; Lulus airs original song designed to spur TikTok dance challenge; Campaign Trail: Samsung virtually embeds Charli XCX