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10/13/2022 3:14:27 PM

Oct. 13 - Kraft asks McDonald’s ‘Where’s the Mac?’ | How marketers can win Gen Z on social commerce

Caught in the funnel: How to make social media Gen Z's one-stop-shop; TikTok shoots for movie studio budgets with new Showtimes ad format; Diageo's Lagavulin sends Nick Offerman on a dangerous
10/25/2022 3:14:31 PM

Oct. 25 - McDonald’s plots McRib farewell | Diageo’s sustainability approach

Future focused: How Diageo prioritizes sustainability; Outback Steakhouse expands NIL partnerships for latest campaign; IPG says 'majority' of clients are making contingency plans for a
11/18/2022 4:34:28 PM

Nov. 18 - Budweiser’s World Cup plans take a hit | Lexus road-trips to Oz

Campaign Trail: Why Lexus said no to the yellow brick road; Cheetos partners with Amazon for novelty kitchen gadget; Claussen pickles sponsors star-studded pickleball match; JCPenney reimagines holiday
11/17/2022 4:24:30 PM

Nov. 17 - Budweiser enlists army of influencers for World Cup | Google expands AR search ahead of holidays

Google enhances AR search tools to help harried holiday shoppers; Allstate sparks mocktail inspiration on Instagram in safe driving push; With inflation and recession fears looming over the holidays,
11/16/2022 4:24:31 PM

Nov. 16 - Walmart Connect grows 40% | Kraft Heinz covers the tip

Kraft Heinz enlists diners to urge restaurants to offer its ketchup; Coors Light's nail polish changes color at ideal beer-drinking temperature; How Hershey found success with in-game advertising;
11/15/2022 4:34:28 PM

Nov. 15 - Santa pranks Pete Davidson | Frito-Lay asks: Soccer or football?

Frito-Lay deepens World Cup strategy with age-old naming debate; How Hershey found success with in-game advertising; Horizon Media weds sports and experience expertise under new practice; Gift giving
11/14/2022 4:44:26 PM

Nov. 14 - McDonald’s unveils star-studded World Cup campaign | What consumers are looking for this holiday season

Gift giving meets revenge living: Why experiences are so important this holiday season; Gatorade enlists Messi to design limited-edition bottle; The value of blending: Inside Elf's post-cookie
10/27/2022 3:14:28 PM

Oct. 27 - Meta revenue declines again | Amazon expands video ads tool kit

Amazon unveils suite of new video advertising products; Claire's targets 'Gen Zalpha' with Roblox virtual destination; Future focused: How Diageo prioritizes sustainability; How Bushmills
10/12/2022 2:28:32 PM

Oct. 12 - Burger King goes ghost hunting | Mentos trains racoons to recycle

Mentos sustainability campaign 'proves' racoons are better at recycling; Netflix mixes immersion with commerce in multi-title pop-up store; Ready advertiser one: How to spawn Gen Z awareness
10/11/2022 3:14:26 PM

Oct. 11 - Chipotle resurrects in-person ‘Boorito’ promo | Reaching Gen Z through esports

Ready advertiser one: How to spawn Gen Z awareness through esports; Nissan shifts into career advice for college athletes in new series; Group pressing for greener advertising appoints US lead amid
10/10/2022 3:34:26 PM

Oct. 10 - Marvel, DoorDash comic book celebrates drivers | What TikTok’s BeReal lookalike says for marketers

Let's get real: What TikTok's BeReal lookalike means for marketers; Vizzy serves up pickleball sponsorship as niche sport grows; Marketers ramp up promotions to curb expected holiday lows,