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7/25/2022 3:54:39 PM

July 25 - Chipotle dips into the crypto market | Hard Mtn Dew buoys Boston Beer

Hard Mtn Dew, Twisted Tea hold promise for Boston Beer as hard seltzer dips; Hilton ribs romantic streak in travel ads with focus on perks; Snapchat lands on web to drive engagement via chats and video
7/26/2022 3:25:05 PM

July 26 - Tremor acquires Amobee in $239M deal | Maybelline, Time Out partner for IRL dating

Maybelline pairs with Time Out to encourage IRL dating; Legacy ad agency outlooks perk up despite fragile environment; GroupM launches framework for cutting carbon emissions from ads View online |
7/22/2022 3:34:28 PM

July 22 - Twitter, Snapchat roiled by cooling advertiser demand | Honda shifts TikTok strategy into first gear

Honda Civic Tour expands beyond live shows with TikTok videos from Future X; T-Mobile refreshes ad business with new name and app-based insights; On ice: How whiskey brands are marketing to a new crowd
8/24/2022 3:14:27 PM

Aug. 24 - Doritos sets fans on the hunt for triangles | Bud Light’s new agency picks

Bud Light picks 2 new creative agencies as marketing strategy shifts; Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week; Canvas Worldwide taps into
8/22/2022 2:34:29 PM

Aug. 22 - Celsius CEO dishes on PepsiCo deal | Busch Light promotes flameless outdoor cooking

Busch Light passes out flameless cookers to curb wildfires; Shopify adds collaboration tool to connect brands with content creators; Pandemic friction between consumers and businesses is evident View
9/6/2022 3:24:40 PM

Sept. 6 - Wendy’s latest ‘Rick and Morty’ crossover | Starburst beams TikToks into space

Starburst beams TikToks into space to engage Gen Z; Mediahub partners with LandVault to showcase value in Web3 strategies; What Starbucks' bet on NFTs says about the future of loyalty View online |
10/8/2022 6:14:27 PM

Weekender: Campaign Trail: Jersey Mike’s Subs serves up authenticity with Danny DeVito

Signup | Forward Marketing Dive Weekender Oct.​ 8,​ 2022 | A roundup of this week's most read stories BROUGHT TO YOU BY — BlueConic The Third-Party Data Deprecation Playbook Cutting-edge brands are
10/22/2022 6:14:28 PM

Weekender: Why Liquid Death doesn’t chase viral social media trends

Signup | Forward Marketing Dive Weekender Oct.​ 22,​ 2022 | A roundup of this week's most read stories Forrester BROUGHT TO YOU BY — Forrester Tackle B2B Change With A Mindset For Success Don't
10/15/2022 6:04:27 PM

Weekender: Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist

Signup | Forward Marketing Dive Weekender Oct.​ 15,​ 2022 | A roundup of this week's most read stories Semrush BROUGHT TO YOU BY — Semrush Run a Full Website Scan in Minutes Check for over 130+
11/26/2022 6:14:32 PM

Weekender: Hitting rewind: 7 pieces of nostalgic marketing that helped consumers unplug

Signup | Forward Marketing Dive Weekender Nov.​ 26,​ 2022 | A roundup of this week's most read stories T-Mobile for Business BROUGHT TO YOU BY — T-Mobile for Business Learn about 5Gs impact on
12/24/2022 6:14:28 PM

Weekender: Budweiser helps Argentina celebrate win with World Cup packs

Signup | Forward Marketing Dive Weekender Dec.​ 24,​ 2022 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Consumers want a more human connection in 2023 Our
1/20/2023 4:24:59 AM

Weekender: Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Signup | Forward Marketing Dive Weekender Jan.​ 14,​ 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times
1/20/2023 3:35:02 AM

Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators

How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |
1/27/2023 4:25:41 PM

Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping

Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok's shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online
1/28/2023 6:14:29 PM

Weekender: M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

Signup | Forward Marketing Dive Weekender Jan.​ 28,​ 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer
1/7/2023 6:14:31 PM

Weekender: Martha Stewart uses Tito’s vodka around the house for ‘DIY January’

Signup | Forward Marketing Dive Weekender Jan.​ 7,​ 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Reach In-Car
1/6/2023 4:24:41 PM

Jan. 6 - Mercedes-Benz reimagines the nodding dog | Why Sport Clips turned to ASMR

Campaign Trail: Why Sport Clips joined the ASMR fan club; Albertsons pilots Pinterest's LiveRamp-supported clean room; Neutrogena, Nourished use AI to craft customizable 3D printed gummies View
2/17/2023 8:02:37 AM

Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand

7Up's international rebrand seeks to uplift consumers; Jameson serves cardboard 'desk decoys' for St. Patrick's Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup |
2/25/2023 6:14:29 PM

Weekender: Walmart ad sales hit $2.7B as execs eye greater scale

Signup | Forward Marketing Dive Weekender Feb.​ 25,​ 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data
2/11/2023 6:14:28 PM

Weekender: Old Spice reveals first brand mascot as Super Bowl anticipation heats up

Signup | Forward Marketing Dive Weekender Feb.​ 11,​ 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data
3/3/2023 4:34:28 PM

March 3 - Hershey’s trans-inclusive campaign backlash | Levi’s tells ‘Greatest Story Ever Worn’

Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion; Home Depot takes Kids Workshops to the metaverse on Roblox; Do Meta, Snap's new AI bets signal a social
3/4/2023 6:14:28 PM

Weekender: Chipotle embraces viral TikTok trend with new menu item

Signup | Forward Marketing Dive Weekender March​ 4,​ 2023 | A roundup of this week's most read stories Impact BROUGHT TO YOU BY — Impact 5 leading brands 3X'd revenue goals See how Sephora, M1
3/7/2023 4:34:27 PM

March 7 - Miller Lite converts sexist ads into fertilizer | QuickBooks spotlights small business film cameos

QuickBooks caters to film tourists by highlighting small business cameos; Corona launches virtual clubhouse and store on its site; As retail media networks multiply, Amazon stands alone; Digital growth
11/5/2022 6:14:28 PM

Weekender: Campaign Trail: Why Ardbeg released a comic anthology

Signup | Forward Marketing Dive Weekender Nov.​ 5,​ 2022 | A roundup of this week's most read stories Adobe BROUGHT TO YOU BY — Adobe Your definitive guide to lead nurturing Learn the essentials of
10/12/2022 2:28:32 PM

Oct. 12 - Burger King goes ghost hunting | Mentos trains racoons to recycle

Mentos sustainability campaign 'proves' racoons are better at recycling; Netflix mixes immersion with commerce in multi-title pop-up store; Ready advertiser one: How to spawn Gen Z awareness