Best newsletters and posts about TV ad buyers tag


Messages

1/9/2023 11:04:32 AM

‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market

To be clear, this ecosystem already exists for most of the publisher's inventory — the part sold via direct deals with advertisers. This latest move just extends it to the programmatic part too.
1/6/2023 11:04:26 AM

Meta's been blasted by the EU privacy watchdog for breaching GDPR — now what?

Hefty fine to pay aside, what will Meta's new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms? January 06, 2023