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4/7/2022 3:14:26 PM
April 7 - Lego, Epic Games plot metaverse space for kids | Amazon, Walmart, Target lead retail media
Amazon, Walmart, Target lead retail media as CPG ad spend tops $500M; Skullcandy keys into music, self-expression in yearlong social push; Lululemon taps Nike vet, Adidas exec for senior leadership
6/22/2022 10:14:26 AM
On the Cannes Croisette, publishers put their best foot forward as industry hurtles toward the unknown
Publishers have headed to Cannes armed with first-party data, and marketers seem willing to hear them out. This year could be different for publishers, after all. June 22, 2022 Publishers have headed
6/30/2022 11:24:29 AM
Quirky QR Codes
Are they going to stick around? Dunno. All we know is people still use them incorrectly.
8/23/2022 1:24:32 PM
Walmart DSP delivers big results for Bic – read their success story now
Walmart teamed up with The Trade Desk to launch Walmart DSP — a first-of-its-kind partnership. cellphone Walmart DSP delivers nearly 500 percent ROAS for BIC Last year, Walmart teamed up with The Trade
8/24/2022 3:14:27 PM
Aug. 24 - Doritos sets fans on the hunt for triangles | Bud Light’s new agency picks
Bud Light picks 2 new creative agencies as marketing strategy shifts; Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week; Canvas Worldwide taps into
8/24/2022 4:24:31 PM
☕ Earned it
Podcast ads aren't going anywhere. August 24, 2022 Marketing Brew TOGETHER WITH InMobi It's Wednesday. FN Meka, an AI-powered rapper with 10 million followers on TikTok, was canceled before
10/13/2022 3:14:27 PM
Oct. 13 - Kraft asks McDonald’s ‘Where’s the Mac?’ | How marketers can win Gen Z on social commerce
Caught in the funnel: How to make social media Gen Z's one-stop-shop; TikTok shoots for movie studio budgets with new Showtimes ad format; Diageo's Lagavulin sends Nick Offerman on a dangerous
1/24/2023 4:14:27 PM
Jan. 24 - Martha Stewart journeys through Oreoverse | Is data clean room craze for everyone?
Data clean room craze raises new questions about access, interoperability; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; Netflix helps Bumble matches find common
1/20/2023 3:34:55 AM
☕ I got the job
What industry recruiters expect for the year ahead. January 17, 2023 Marketing Brew TOGETHER WITH Aspire It's Tuesday, and CNN is reportedly “looking for their version of John Oliver” to host a
1/5/2023 11:14:26 AM
TikTok has matured, but there’s still room to experiment
Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans January 05,
2/18/2023 6:14:27 PM
Weekender: P&G’s Pritchard says AI, algorithms are improving ad effectiveness
Signup | Forward Marketing Dive Weekender Feb. 18, 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Boost Loyalty
2/17/2023 3:54:31 PM
Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance
A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic 'This Is SportsCenter' spots; Olay offers Galentine Hotline for the brokenhearted; How social media
2/17/2023 11:14:29 AM
The Trade Desk’s bumper quarter has important caveats
Also: Why “Dumb Ways to Die” owners are the real winners
2/17/2023 8:25:04 AM
Why some publishers see less profit from Snapchat content
Also: Should The Trade Desk buy Criteo?
3/1/2023 4:14:27 PM
March 1 - Hard Mtn Dew hosts retirement bash | Molson Coors CMO promoted in restructuring
Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role; Sam's Club adds retargeted ads to retail media network; Agency in-housing debate resurfaces, with fresh shades
3/2/2023 2:14:31 PM
The Latest from SaaStr: 5 Interesting Learnings On The Trade Desk at $2B ARR
5 Interesting Learnings About The Trade Desk at $2 Billion in ARR To view this email as a web page, click here saastr daily newsletter 5 Interesting Learnings About The Trade Desk at $2 Billion in ARR
3/3/2023 5:24:36 PM
How one brand’s building for a cookieless future
Replacing third-party with first-party.
3/5/2023 2:04:26 PM
Make Buyout Contracts Part of Your Sales Toolkit; Plus the Top News and Content of the Week
Why You Should Make Buyout Contracts Part of Your Sales Toolkit To view this email as a web page, click here Hey SaaStr Community, So we've done a few good posts on SaaStr about how to steal a
3/6/2023 11:14:34 AM
Checking in on TTD's Open Path one year in
Also: Why a potential TikTok ban doesn't worry marketers
4/11/2023 10:14:30 AM
How TTD's consolidation efforts hurt undifferentiated SSPs
Also: Marketers' feelings on TikTok, Twitter, Instagram, Facebook
11/8/2022 6:24:28 PM
What's next for Elon's Twitter
Twitter is back to the wild west, while CTV advertising is shaking up the way we consume commercials and interact with brands while streaming.
6/12/2023 2:35:42 AM
Coca-Cola’s new flavor is ‘experience points’ for gamers
We're not sure what it means either.
6/12/2023 2:34:42 AM
☕ Cool blue
Gatorade goes grassroots. June 08, 2023 Marketing Brew TOGETHER WITH Sprout Social Happy Thursday. As the smoke from the Canadian wildfires blankets the East Coast (at just the right time for this