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12/19/2022 4:24:31 PM
Dec. 19 - Tracking every ad of Super Bowl LVII | NYX brings makeup to Roblox’s iHeartLand
NYX launches new makeup collection on Roblox; Social media ad spend vulnerable as trust declines further, survey finds; What this year's World Cup says about marketing amid political strife View
12/22/2022 4:14:26 PM
Dec. 22 - Triscuit partners with Gordon Ramsay | M&M’s returns for Super Bowl LVII
Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women's empowerment in brand creative; Social media top beneficiary as economy forces ad
12/20/2022 4:34:26 PM
Dec. 20 - Budweiser celebrates with Argentina | Tumblr launches livestreaming feature
Tumblr launches livestreaming to capture bigger share of creator market; Consumer support for ads in streaming services remains solid, study finds; Ad blitz: Tracking every marketing play for Super
1/10/2023 4:34:32 PM
Jan. 10 - Burger King names new CMO | Chex Mix reimagines ‘Baby Got Back’
Chex Mix remixes 'Baby Got Back' for bagel chips revival; Meta implements new system for addressing algorithmic ads bias; Rémy Martin blends generations, traditions in Lunar New Year campaign;
1/20/2023 4:24:31 PM
Jan. 20 - Netflix gives peek at early ad progress | Kraft Mac & Cheese embraces noodle power
Campaign Trail: Kraft Mac & Cheese animates the transformative power of noodles; NBA, StellarAlgo team up to streamline fan data across channels; Ad blitz: Tracking every marketing play for Super
1/20/2023 6:34:54 AM
Jan. 11 - Ryan Reynolds has fun with ChatGPT | Another liquor brand sets sights on Super Bowl
Ad blitz: Tracking every marketing play for Super Bowl LVII; WPP strengthens Salesforce expertise with Fenom Digital acquisition; Denny's taps CEC Entertainment exec as CMO; Dunkin' reportedly
1/20/2023 5:44:41 AM
Jan. 12 - McDonald’s taps AI for Lunar New Year | Lowe’s in-houses retail media network
Lowe's in-houses retail media operations in efficiency play; Heineken helps Ant-Man shrink alcohol consumption in new ads; PepsiCo sets its sights on Gen Z with Starry, a Sprite competitor; Ad
1/20/2023 4:55:01 AM
Jan. 13 - Pepsi’s Super Bowl return focuses on new Zero Sugar | Instagram’s Shop tab removal
What Instagram's Shop tab removal means for social media; Campbell's Chunky tournament blends football with the metaverse and livestreaming; Ad blitz: Tracking every marketing play for Super
1/24/2023 4:14:27 PM
Jan. 24 - Martha Stewart journeys through Oreoverse | Is data clean room craze for everyone?
Data clean room craze raises new questions about access, interoperability; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; Netflix helps Bumble matches find common
1/26/2023 4:34:27 PM
Jan. 26 - Inside Disney’s latest ad moves | Blockchain, metaverse curiosity endures for CMOs
Blockchain, metaverse continue to command CMO interest despite snags; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; KFC Canada unveils winterized outdoor
1/20/2023 3:35:02 AM
Jan. 17 - Molson Coors stokes internal rivalry for Super Bowl return | How Hollister, Forever 21 work with creators
How Hollister and Forever 21 manage long-term creator relationships; Ad blitz: Tracking every marketing play for Super Bowl LVII; Ketel One vodka embraces cocktail culture in new campaign View online |
1/27/2023 4:25:41 PM
Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping
Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok's shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online
1/20/2023 3:15:12 AM
Jan. 18 - 9 trends to watch for in 2023 | Welch’s Fruit Snacks ties QR code to big game giveaway
Welch's Fruit Snacks ties big game giveaway to QR code-enabled ads; How pandemic trends will continue to inform consumer behavior in 2023; Lay's and Brazilian superstar Anitta power campaign
1/20/2023 2:55:20 AM
Jan. 19 - Avocados from Mexico’s multisensory Super Bowl push | Porsche bets on esports with FaZe Clan
Porsche rides with esports giant FaZe Clan to reach next generation of luxury buyers; How technology changes the way beauty brands interact with consumers; 9 marketing trends to watch as 2023 tests
1/30/2023 4:34:27 PM
Jan. 30 - Molson Coors, DraftKings raise Super Bowl ad stakes | A TV ad measurement reckoning?
Has TV ad measurement's day of reckoning finally arrived?; Busch Light enlists Sarah McLachlan for Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; Snap makes latest
1/31/2023 4:54:30 PM
Jan. 31 - Marketing industry draws battle lines over data privacy, retail media
Many brands are 'reluctant buyers' of ads on retail media networks; Smirnoff to unveil inaugural cocktail coordinator during Super Bowl LVII; Ad blitz: Tracking every marketing play for Super
2/1/2023 4:24:30 PM
Feb. 1 - Can ChatGPT revolutionize advertising? | Starry becomes official soft drink of NBA, WNBA
PepsiCo's new Starry brand named official soft drink of NBA, WNBA; Disney sells out ad time for NHL All-Star events; Ad blitz: Tracking every marketing play for Super Bowl LVII; Agencies,
2/2/2023 4:15:42 PM
Feb. 2 - Meta revenue declines for third straight quarter | GM, Netflix strike EV partnership
General Motors, Netflix team for strategic alliance around EVs; Propel Fitness Water's new look emphasizes Gatorade connection; ChatGPT might change advertising — but it won't revolutionize it;
2/3/2023 4:14:27 PM
Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok
Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile's influence on digital commerce soars, study finds; Ad blitz:
1/5/2023 4:14:26 PM
Jan. 5 - M&M’s flips packaging to uplift women | H&M promotes sustainable fashion on Roblox
H&M centers on sustainability for Roblox activation; Meta, IRI team up to integrate in-store data with social ads; Timex enters Web3 with Bored Ape NFT collaboration; Ad blitz: Tracking every
1/3/2023 4:14:26 PM
Jan. 3 - Kenan Thompson interns for Old Navy | Chipotle promotes wellness with Snapchat Lens
Chipotle targets Gen Z with wellness Snapchat Lens, menu items; Ad blitz: Tracking every marketing play for Super Bowl LVII; Campaign Trail: How Johnnie Walker centers women's empowerment in brand
2/6/2023 4:24:30 PM
Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf
Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on
2/7/2023 4:14:30 PM
Feb. 7 - Wendy’s first to test new shoppable TV tech | Klarna channels Y2K with Paris Hilton
Klarna jumps back to Y2K with help from Paris Hilton; ZipRecruiter partners with Ant-Man to showcase job-seeking tech; Publicis Groupe's data and tech bets pay off with strong growth; Ad blitz:
2/8/2023 4:34:27 PM
Feb. 8 - Pepsi satirizes Super Bowl celeb endorsements | Omnicom flirts with AI to streamline efficiency
Omnicom eyes AI as means to eliminate mundane agency work; Danny DeVito dreams up big game commercial for Jersey Mike's; Ad blitz: Tracking every marketing play for Super Bowl LVII; Publicis
2/9/2023 4:24:31 PM
Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII
Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand's 'Real Facts' program; Pepsi breaks fourth wall in Super Bowl
2/13/2023 4:44:27 PM
Feb. 13 - McDonald’s teams with Cardi B, Offset for Valentine’s Day | Every ad from Super Bowl LVII
Ad blitz: Tracking every marketing play for Super Bowl LVII; What does NBCUniversal's 'nerd Coachella' mean for advertisers?; Coca-Cola debuts 'transformation-flavored' soda in its