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9/22/2022 12:04:27 PM

Slide into your ideal customer DMs

...without ugly sales outreach ‌ ‌ ‌ Your host today is Peep Laja, Founder at CXL Make a content-led ABM list. ~100-200 companies who should be your customers. Invite relevant folks from those
9/15/2022 12:04:28 PM

Secret to all growth

...is not that one webinar ‌ ‌ ‌ Your host today is Ognjen Bošković, Growth Lead at CXL Over time, I developed some heavy resistance to one-off marketing initiatives. Let's do a webinar? No.
10/20/2022 12:04:27 PM

Tell your story right away

Your host today is Peep Laja, Founder at CXL After seeing hundreds of message testing results for SaaS home pages, one thing is becoming clear: people really want you to get to the point. If you take
11/17/2022 1:04:28 PM

Accelerating execution?

Your host today is Merritt Aho, President at CXL Too damn slow. That's the pace of business. I'm on a quest to learn what empowers fast execution. Here's what I've observed as
11/24/2022 1:14:28 PM

Kick layoffs in the b*lls

Your host today is Merritt Aho, CEO at CXL Let's give corp layoffs a swift kick to the balls. If you want to help others, share this. If you're a marketer and want some help, this is for you.
11/10/2022 1:04:30 PM

Ineffective message = Miscommunication

Your host today is Peep Laja, Founder at CXL “The single biggest problem with communication is the illusion that it has taken place.” - B. Shaw The more I'm around, the more I see how profound this
11/3/2022 12:04:28 PM

Selling differentiation VS selling category

Your host today is Peep Laja, Founder at CXL How to decide how much to focus on your differentiation (eg "the only one built for X use case in Y market") vs selling the category (eg "do
10/27/2022 12:04:29 PM

How to order your pricing plans

Your host today is Peep Laja, Founder at CXL How to order pricing plans on your pricing page? Default to putting your most expensive plan on the left. (If you have the volume to test it, obviously test