In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company's products after a tour. Tours must be educational and enjoyable. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌