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1/10/2023 4:34:32 PM

Jan. 10 - Burger King names new CMO | Chex Mix reimagines ‘Baby Got Back’

Chex Mix remixes 'Baby Got Back' for bagel chips revival; Meta implements new system for addressing algorithmic ads bias; Rémy Martin blends generations, traditions in Lunar New Year campaign;
1/20/2023 6:34:54 AM

Jan. 11 - Ryan Reynolds has fun with ChatGPT | Another liquor brand sets sights on Super Bowl

Ad blitz: Tracking every marketing play for Super Bowl LVII; WPP strengthens Salesforce expertise with Fenom Digital acquisition; Denny's taps CEC Entertainment exec as CMO; Dunkin' reportedly
1/20/2023 5:44:41 AM

Jan. 12 - McDonald’s taps AI for Lunar New Year | Lowe’s in-houses retail media network

Lowe's in-houses retail media operations in efficiency play; Heineken helps Ant-Man shrink alcohol consumption in new ads; PepsiCo sets its sights on Gen Z with Starry, a Sprite competitor; Ad
1/20/2023 4:55:01 AM

Jan. 13 - Pepsi’s Super Bowl return focuses on new Zero Sugar | Instagram’s Shop tab removal

What Instagram's Shop tab removal means for social media; Campbell's Chunky tournament blends football with the metaverse and livestreaming; Ad blitz: Tracking every marketing play for Super
1/20/2023 4:24:59 AM

Weekender: Ryan Reynolds reads from AI-generated script in new Mint Mobile ad

Signup | Forward Marketing Dive Weekender Jan.​ 14,​ 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics Why marketers should focus on CX investment in times
1/9/2023 4:34:28 PM

Jan. 9 - Chipotle revamps rewards | FanDuel makes $10M Super Bowl bet

FanDuel bets big on Gronk in first Super Bowl spot; NBCU, Fox, Paramount, WBD unite to develop future of streaming measurement; Campaign Trail: Why Sport Clips joined the ASMR fan club; Ad blitz:
2/18/2023 6:14:27 PM

Weekender: P&G’s Pritchard says AI, algorithms are improving ad effectiveness

Signup | Forward Marketing Dive Weekender Feb.​ 18,​ 2023 | A roundup of this week's most read stories Marketing Dive's studioID BROUGHT TO YOU BY — Marketing Dive's studioID Boost Loyalty
2/17/2023 3:54:31 PM

Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance

A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic 'This Is SportsCenter' spots; Olay offers Galentine Hotline for the brokenhearted; How social media
2/17/2023 8:15:03 AM

Feb. 15 - Trade Desk revenue up 24% | Instagram dumps live shopping

Instagram sunsets live shopping as commerce retreat continues; By the numbers: Super Bowl LVII; How Behr Paint connects with millennial homeowners on TikTok; DDB taps AI to quickly produce creative
2/17/2023 8:02:37 AM

Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand

7Up's international rebrand seeks to uplift consumers; Jameson serves cardboard 'desk decoys' for St. Patrick's Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup |
2/14/2023 4:04:31 PM

Feb. 14 - How Super Bowl LVII ads mostly fumbled | Fanta rebrands

Coke promotes Fanta shakeup with mobile game, Gen Z creators; How Behr Paint connects with millennial homeowners on TikTok; AOR model declared 'dead' as brand needs diversify beyond creative,
2/13/2023 4:44:27 PM

Feb. 13 - McDonald’s teams with Cardi B, Offset for Valentine’s Day | Every ad from Super Bowl LVII

Ad blitz: Tracking every marketing play for Super Bowl LVII; What does NBCUniversal's 'nerd Coachella' mean for advertisers?; Coca-Cola debuts 'transformation-flavored' soda in its