Best newsletters and posts about experienced CXL certified marketers tag
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12/22/2022 1:14:26 PM
Content as a growth loop
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Content can be a great growth loop. Most of the time, it ain't. Here's how you can turn content into a loop: User generated content Classic
1/20/2023 5:54:52 AM
Positioning fundamentals
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL I like to simplify positioning as crafting a great offer for the right market segment/audience. This is also a fundamental skill for any marketer.
1/20/2023 3:04:47 AM
Must marketing and product be enemies?
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL The way marketers often pitch their contribution to growth is really primitive. At its essence, it looks like this: Product won't sell itself /
2/2/2023 1:54:27 PM
Bye bye, Google Optimize
TODAY'S HOST Merritt Aho, CEO at CXL Oh Google Optimize, I do not mind seeing you GO. Your senseless session-based metrics just didn't win me over. I don't want to know how many times
1/5/2023 1:04:28 PM
Combating rising CAC
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL Building a company is becoming cheaper. Acquiring customers is becoming more expensive. (you can build a nocode product for $0, while CAC has
12/29/2022 1:24:34 PM
Experimentation is not just CRO
TODAY'S HOST Ognjen Boskovic, Growth Lead at CXL It seems like experimentation is finally going mainstream. For the longest time, it was mostly... 'a well kept secret' to success in big